Category: GRAPHIC DESIGN

29
Oct

Glasgow Chamber of Commerce COP26

BRIEF

The United Nations COP26 Climate Change Conference in 2021 was a significant event for the Glasgow Chamber of Commerce. They had an important role to play in welcoming delegates from all over the world. We were delighted to be asked to help by designing a special COP26 graphic. We were asked to create something which included all of the countries attending and make them feel welcome.

SOLUTION

We wanted to create something which had real personality and alongside the Chamber decided to create a bespoke COP26 skyline. The skyline would include landmarks from all the countries who were coming to Glasgow. We created bespoke icons for each of the landmarks and laid them out in a line, the backdrop was re-created to incorporate multiple themes of sustainability emphasising the climate change message. Finally, Nessie was included to remind everybody of the host country.

RESULT

The illustration has been wonderfully well-received by everybody from The Chamber as well as their partners.

“I’ve known Benedetto and the loft for the best part of 10 years and they positively brim with innovation, attention to detail and enthusiasm. They have a rare ability to turn creative outputs around very quickly and effectively. They intuitively understands us as clients and have been instrumental in creating one of our key identities and some vital member communications.”

Richard Muir, Deputy CEO of Glasgow Chamber Of Commerce

24
Nov

Drink Baotic

BRIEF

Drink Baotic is a dairy free, gluten free, pre-biotic drink based on the ‘Baobab’ super-fruit. The drink has a distinctive taste coming in four unique flavours and is packed with nutrients which are exceptional for ‘gut health.’ Company founders, Paul and Isatou, work closely with communities in ‘The Gambia’ where the fruit comes from. We were asked to create a new packaging design, updated identity design and revised brand theme.

 

SOLUTION

We wanted to capture the beauty of Gambian culture in a contemporary way. We created a distinctive Baotic pattern consisting of traditional marks but re-interpreted for the drink. The identity was updated with the t and i of ‘Baotic’ re-formatted as a Gambian mother touching her child’s head. Finally, all of the materials were re-purposed for social media, etc. There was also a wide range of additional packaging solutions.

RESULT

Everybody involved was delighted with the final results. Most importantly, Paul and Isatou, have been on an incredible journey since the release of the product – they’ve met Sir Richard Branson and Richard Reed, the Founder of Innocent Smoothies. Both seem to be fans of the brand we’ve co-created. The company have won a wide range of awards and have been featured nationally and internationally for their success.

24
Nov

Alistair Walker Whisky

BRIEF

Alistair Walker Whisky is an independent bottling company which sells rare whisky expressions from distilleries all around Scotland. Alistair was creating a new company and launching his first whisky expression to market called ‘Infrequent Flyers.’ The whisky would come in both single malt and single grain variations with a wide range of casks from different distilleries. Alistair wanted a retro feel to the packaging design as well as real flexibility with the labelling.

SOLUTION

We wanted to create something which was of another glorious age – the days when flying was still mainly seen as a luxurious experience. We created an illustration of a classic propellor aircraft flying over some mountains. This was inspired from classic postcards & flight tickets. The design was prepared in several different colours. We created a range of other items for Alistair including a bespoke age statement, wallpaper-like wraparound for the whisky tube of the whisky and a crest-like logo for the brand identity.

RESULT

A tremendous success and we continue to work with Alistair to this day.

“Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

Alistair Walker, Founder of Alistair Walker Whisky

15
Nov

BBC OWN IT

BRIEF

BBC ‘Own It’ gives advice to teenagers about ‘bossing their lives online.’ Large companies currently have unprecedented levels of access into the lives of young people through digital devices. BBC Scotland asked us to look at ways to raise awareness about smartphone privacy for the young people who use their site.

SOLUTION

We wanted something that was fun and memorable. Alongside the team at BBC Scotland, we came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes. We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels. All fun ways to generate awareness. The illustrations were personalised to suit the BBC Own It brand style.

RESULT

A tremendous result. BBC Scotland were delighted with the final visuals which were used throughout their website and social channels. The use of smartphone characters has been carried on by the organisation who continue to use this style of illustration to this day.

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa are one of the world’s leading manufacturers of high-quality showers. Founded in 1976 and based in Kent, the company was growing rapidly. They were looking to increase their ‘B2B’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products, the quality of showering experience and the ‘ease of installation’ for contractors too.

SOLUTION

We wanted the brochure to showcase the quality of Aqualisa’s stunning shower range. We selected a variety of beautiful images from the Aqualisa photographic library including dramatic images of people using the showers, the units in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. Incredibly important for home-builders.

RESULT

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

YES STRATEGIC PLAN

BRIEF

Young Enterprise Scotland is a charity that inspires and equips young people to learn and succeed through enterprise. As a long-term client of the loft, we were delighted to be asked by CEO Geoff Leask to bring their ‘three-year strategic plan’ to life in the most imaginative way possible. The plan should appeal to all key stakeholders including sponsors, volunteers, board-members, apprentices, school pupils, teachers and staff.

SOLUTION

We wanted something that was truly innovative for a ‘strategic plan’ and created a set of cards. Short and punchy, they would share the main points of the three-year plan, but more importantly how it would individually impact key stakeholders. For the design, we featured each of those stakeholders combining photos with eye-catching graphical backdrops and – as a surprising twist – the backs of the cards use the organisation’s own tartan. The cards were given in a subtle black envelope.

RESULT

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience. At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations. The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too. We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath. With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

25
Jul

CRAFT WHISKY CLUB

BRIEF

The Craft Whisky Club is an online subscription service for whisky lovers, they source and deliver rare whiskies to members all across the globe. They also encourage a much richer whisky tasting experience by matching the appropriate foods to accompany rare expressions.

They wanted a campaign to promote Raasay’s ‘While We Wait’ expression and asked the loft to create something which would tell a compelling story.

SOLUTION

This campaign was about much more than whisky.

The value of Craft Whisky Club is the creation of an entire experience for it’s whisky-loving clientele. We wanted to communicate that experience for ‘While We Wait’ and decided to create an art-directed, set piece image which would include each of the ingredients from the tasting notes of this rare whisky – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc.

They were all formed like a clock with a meticulous attention to detail, the lighting was designed to shine through the glass to create a shadow and each of these different cues were all created to mimic the sundial image used on the label and create a true representation of the final whisky expression.

RESULT

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club

25
Jul

BENRIACH CASK STRENGTH

BRIEF

We’ve worked with Speyside distiller BenRiach for a number of years and were delighted to design the packaging for their first ever ‘Cask Strength.’ A new whisky bottled straight from the cask and one which delivers an intensity leaving even the most passionate whisky lover looking for a little water. BenRiach were looking for a bold design which would lead the way with future expressions and they were also looking for ‘Peated’ and ‘Non-Peated’ versions too.

SOLUTION

We were inspired by BenRiach’s desire for more excitement and our main idea was to showcase an exploding cask, one which was quite literally blown apart by the strength of what’s inside. We pushed the limits of this concept by dramatising the perspective of the final illustration. Bronze foiling, distinctive colour matches and a speckled paper print all added to the visual drama. The final design is tactile, rich and another step forward for the brand.

RESULT

The results speak for themselves, we were delighted with the final results as were BenRiach.

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

25
Jul

BENRIACH QUARTER CASK

BRIEF

BenRiach is a distillery set in the heart of Speyside that has been producing premium quality single malt Scotch whisky since 1898.

The loft team had created several expressions for them in the past and were now being asked to create a new design with specific instructions to be bolder and more experimental for their ‘Quarter Cask.’

BenRiach wanted to see elegant designs for both peated and unpeated versions and we were also asked to design an emblem for ‘The Heart Of Speyside.’

SOLUTION

The loft team does love ‘bold’ and ‘experimental.’ We explored designs around fractions to represent the Quarter Cask size. The final design shows a quarter cask beside a full sized cask and a fraction showing the numbers 1 and 4. We designed a stamped mark of a man involved in the peating process which BenRiach has since used for all peated versions.

The final touch was the choice of colour scheme. We eventually selected a series of rich greens inspired from Burnside Springs, bold colours which helped to signify BenRiach’s move away from more traditional expressions.

For the ‘Heart of Speyside’ design, we used the words sitting over a series of sketched dots depicting the lines of the region on the map.

RESULT

“The organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman