Category: GRAPHIC DESIGN

14
Jun

SOCEX 2017

BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a forum designed to connect law-enforcement professionals during a period of great change for the community. The loft had helped to create the initial brand and we were delighted to be given the opportunity to work with the organisers for the 3rd year in a row for the design of the 2017 brochure.

We were asked to be bold in bringing the main theme of the conference to life – harm and impact on communities – whilst building on the SOCEX visual style which was established in previous years.

SOLUTION

The loft team made widespread use of a hooded figure throughout the brochure to reflect the effect crime has on communities. The front cover received careful attention with the figure overlooking a council estate against a backdrop including images reflecting other conference themes. The menacing hooded figure was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender.

Previous brochures made use of a network to connect the different people in the booklet and this was carried on throughout. However, in the 2017 brochure, it was complimented with vivid page backdrops – each of which brought the different themes to life.

RESULT

The brochure was incredibly well-received by both the client and also the delegates of the conference. The loft has continued to work with the organisers of SOCEX since, having just completed the design of the 2019 brochure, its 7th in the series.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX

14
Apr

PETEX

BRIEF

Petroleum Experts (PETEX) provide engineering solutions through a range of software products for the Oil & Gas sector. Their digital tools are used by production companies throughout the world and we were delighted to be the first creative company to work with them when being asked to design an advert or ‘a visual representation of the software that an engineer in Timbuktu could understand’ for their Digital Oil Field (DOF Suite.)

SOLUTION

We carried out an almost forensic level of investigation to properly understand what the ‘Digital Oil Field’ was and its value to customers. We explored a wide range of potential messages before deciding that the software helps ‘companies better understand the commercial potential of their oil field asset’ and these words were the basis for creative ideas.

Several concepts were mocked-up and the selected concept was based on the inside of a telescope with each lens representing the five layers of the software. ‘A Clearer View’ was adopted as a tagline and a secondary advert was produced for a ‘desert’ scene in addition to the original offshore image.

 

RESULT

The client was delighted with the final results and one of the most satisfying elements of the collaboration were the glass paperweights, featuring the new advertising, and distributed at PETEX’s 25th Anniversary dinner.

“The team at the loft created an image that visually captured the remit we set – our business, our industry sector and a technology message – in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”

James Woodrow, Petroleum Experts Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft, having been one of the successful recipients of the fund, was asked to create something special to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by ‘The Growth Fund.’

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SOCEX

BRIEF

The Serious & Organised Crime Exchange (SOCEX) is a forum for the most influential people in law enforcement to get together to discuss the issues of the day. The first conference had three tiers of agency invited – local, regional and national.

As a long term supplier of Altia Solutions (now Altia-ABM,) one of the conference’s co-founders, we were delighted to be given the opportunity to create the new SOCEX brand and communications.

 

SOLUTION

We had to create an entirely new brand which included a name, identity and creative theme.

We wanted to capture the essence of bringing three strands of law enforcement together and explored different ideas. One of the most interesting was the bringing of people ‘into-alignment’ which would become the main creative theme, we aligned three different networks with an ‘X’ for ‘Exchange’ to show this.

‘Exchange’ was chosen over ‘Conference’ as a more natural description of the type of event being held. Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary identity was created for this too.

 

RESULT

The conference was a huge success and continues to run, now as a greatly expanded and international forum. Indeed, the loft continues to support and has recently completed the design of the 2019 brochure, its seventh in the series.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors of SOCEX 2015

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

The summer of 2014 was a heady time for Glasgow – the city was celebrating its hosting of the Commonwealth Games, the Scottish Independence Referendum was a very live topic in the background and most significantly the city was going through a period of real economic success – a success that was mirrored by the Glasgow Chamber Of Commerce. The Chamber asked us to create an infographic that would provide an ‘at-a-glance summary’ of both success stories.

SOLUTION

We decided to create a visually striking piece of work to entice the reader to learn more. We created an infographic made up of skyscraper buildings, with a tag-line of ‘Glasgow on the Rise’ to show the growth of Glasgow. Key statistics such as 4,250 people attending Chambers events, a 30% increase in mid-size company memberships and a 15% increase in Premium Partners were all highlighted to showcase success.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce

14
Apr

ALTIA SUB-BRANDS

BRIEF

Altia Solutions (now known as Altia-ABM,) are a rapidly growing software provider helping investigators save time, increase productivity and improve the accuracy of their investigations. They are UK-based with customers all over the world and the company asked the loft to find a way to showcase the benefits of their individual software solutions to prospective customers.

SOLUTION

We had great fun working with Altia staff, eventually deciding to create a series of sub-brands which could be used for both digital and print communications. The sub-brands each had a unique story relating to the products and these included transforming data, cleaning, data, linking data and linking police data.

We communicated data as chaotic circles and then used special patterns to highlight the different characteristics for each of the products.

The sub-brands were a tremendous success and formed an integral part of the group’s communications over many years. They provided a reference for sales teams, were re-interpreted for different marketing activities, extended in light of the company’s merger with ABM Intelligence and were refreshed when the company re-branded and refreshed when the company re-branded.

RESULT

“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”

“Altia Solutions has been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, CEO of Altia-ABM (previously known as Altia Solutions)