Category: GRAPHIC DESIGN

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa is one of the world’s leading manufacturers of premium showers. Founded in 1976 and based in Kent, the company has been growing rapidly in a number of ways. One of their main successes were with ‘business-to-consumer’ consumers who loved the Aqualisa style, quality and ‘ease-of-installation.’

However they were looking to increase their ‘Business To Business’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products and the quality of the showering experience to end users whilst getting across the practical benefits of their products for contractors too.

SOLUTION

We carefully selected a range of beautiful images of the showers to showcase the style and quality of Aqualisa for end users. These included dramatic images of people using the showers, the showers themselves in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. These were incredibly important considerations for home-builders.

RESULT

The final brochure was a huge success.

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

YES STRATEGIC PLAN

BRIEF

Young Enterprise Scotland (YES) is a Scottish charity that inspires and equips young people to learn and succeed through enterprise. The charity has been running for over 25 years and as a long-term client of the loft, we were delighted to be asked by their CEO Geoff Leask to look for creative ways to burn his new three-year strategic plan into the minds of key stakeholders.

SOLUTION

An incredibly exciting project, we worked closely with Geoff to ensure the project would be creative, informative and memorable. We looked beyond traditional solutions like slide presentations, one-page plans and other traditional formats to create a set of unique cards that could be gifted to individuals both inside and outside the organisation. Short punchy cards that shared the main points of the plan.

For the design of the cards, we believed that the key stakeholders – school pupils, apprentices, volunteers, etc – should be placed front and centre. The very people who would benefit most from the successful communication of the plan.

We had great fun working on set-piece photography of each of the different folks involved, we combined them with eye-catching graphical backdrops and as a surprising twist – the backs of the cards made use of Young Enterprise Scotland’s own unique tartan. One final flourish was the beautiful envelope the playing cards were distributed in when given to others.

RESULT

A strategic plan with a real difference. We are absolutely delighted with the final results as were Young Enterprise Scotland.

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience.

At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

CRAFT WHISKY CLUB

BRIEF

The Craft Whisky Club is an online subscription service for whisky lovers, they source and deliver rare whiskies to members all across the globe. They also encourage a much richer whisky tasting experience by matching the appropriate foods to accompany rare expressions.

They wanted a campaign to promote Raasay’s ‘While We Wait’ expression and asked the loft to create something which would tell a compelling story.

SOLUTION

This campaign was about much more than whisky.

The value of Craft Whisky Club is the creation of an entire experience for it’s whisky-loving clientele. We wanted to communicate that experience for ‘While We Wait’ and decided to create an art-directed, set piece image which would include each of the ingredients from the tasting notes of this rare whisky – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc.

They were all formed like a clock with a meticulous attention to detail, the lighting was designed to shine through the glass to create a shadow and each of these different cues were all created to mimic the sundial image used on the label and create a true representation of the final whisky expression.

RESULT

We enjoyed working alongside David Nicol, founder of The Craft Whisky Club, to create an exceptionally strong image.

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club

14
Apr

PETEX

BRIEF

Petroleum Experts (PETEX) provide engineering solutions through a range of software products for the Oil & Gas sector. Their digital tools are used by production companies throughout the world and we were delighted to be the very first creative company to work with them when being asked to design ‘a visual image that an engineer in Timbuktu could understand’ for their Digital Oil Field (DOF Suite).

SOLUTION

We carried out an almost forensic level of investigation to properly understand what the ‘Digital Oil Field’ was and its value to customers. We uncovered the key message that it helps ‘companies better understand the commercial potential of their oil field asset’ and this discovery resulted in a range of different creative ideas.

The selected concept was based on the inside of a telescope with each lens providing ‘a clearer view’ of the oil field. The five lens in the visual represents the five layers of the software. ‘A Clearer View’ was adopted as the tagline and a secondary advert was produced for a ‘desert’ scene in addition to the original offshore image.

RESULT

The client was delighted with the final results. One of the most satisfying elements of the collaboration were the glass paperweights, featuring the new advertising, and distributed at PETEX’s 25th Anniversary dinner.

“The team at the loft created an image that visually captured the remit we set — our business, our industry sector and a technology message — in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”

James Woodrow, Petroleum Experts Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft, having been one of the successful recipients of the fund, was asked to create something special to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by ‘The Growth Fund.’

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

The summer of 2014 was a heady time for Glasgow – the city was celebrating being the host of the Commonwealth Games, the Scottish Independence Referendum was a very live topic in the background and significantly the city of Glasgow was going through a period of real economic success – a success that was reflected by the Glasgow Chamber Of Commerce.

The Chamber asked us to create an infographic that would provide an ‘at-a-glance summary’ of how they had been serving the people of Glasgow and to shout about their many successes. The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine.

SOLUTION

We decided to create a visually striking piece of work to entice the reader to learn more about the vast accomplishments of both the Chamber and the city of Glasgow itself.

We created an infographic made up of skyscraper buildings, with a tag-line of ‘Glasgow on the Rise’ to show the growth of Glasgow. Key statistics such as ‘4,250 people attending Chambers events,’ ‘a 30% increase in mid-size company memberships’ and ‘a 15% increase in Premium Partners’ were all highlighted to showcase the success of the organisation.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce