GRAPHIC DESIGN Archives

08
Jan

Obesity Action Scotland are a Scottish-Government supported organisation which helps to promote healthy eating and better lifestyle habits. They had been carrying out significant research over several years and were looking to showcase their findings to the Scottish Parliament.

Their main findings were that carrying extra weight had a heavily detrimental effect on the human body – obviously the heart and lungs, etc but also unexpectedly on organs such as the brain and even eyes. There were also wider dangers with diabetes and cancer.

We were asked to highlight this research by creating a memorable health campaign which features an eye-catching infographic.

SOLUTION

We presented many different ideas, but eventually agreed with the organisation to develop a more humorous concept.

‘The Organg’ was a gang of over-worked organs of an unhealthy person. Each had their own personalities – Bonnie Brain, Hamish Heart and co. They were joined by nasty characters such as Devlin Diabetes, etc.

A range of campaign materials were created for the organisation including a ‘Top-Trumps’ inspired infographic.

RESULT

“Obesity Action Scotland worked with the loft to develop a series of graphics aimed to deliver health messages. The whole process from presenting wide range of ideas to choose from, to narrowing down the concepts, to fine tuning the final product, was easy and enjoyable. the team was very professional, approachable and easy going with plenty of initiative. Working with the loft team was a pleasure, thank you!”

Dr Anna Strachan, Policy Officer of Obesity Action Scotland

13
Nov

GRAND GATES

Posted by benbordone

BRIEF

Grand Gates design, manufacture and install beautifully hand-crafted gates. The company has an exceptional portfolio with a wide range of stunning designs crafted in a variety of fine metals.

As a long-term client, we were delighted to be given the opportunity to help develop a new identity for the brand. We were asked to create something which was fresh, modern and showcased the craftsmanship of their work.

SOLUTION

A dream brief, we instantly explored creative ways to showcase the idea of fine craftsmanship with our original sketches and ideas. We homed in on the idea of using a metallic finish for the main concept, and after much exploration, selected a pale gold.

The logo itself was kept simple, with the letters GG being used back-to-back, and the words being written with a modern typeface. We worked closely with the client to develop the tagline ‘Safety, Security and Style.’

Finally, the pale gold finish was carried through into a complimentary icon set.

The identity was brought to life in a number of ways including with a series of exquisitely crafted business cards from Glasgow Letterpress.

RESULT

“We’ve been working with the loft for many years and in that time they have helped us to develop our values, brand our company and assisted with a series of different communications. It’s always a pleasure to work with them and see what magic they will create next. The team is inspiring with their creative talents and how they pull it all together to make sense. Highly recommended.”

Jamie Doak, Managing Director of Grand Gates Ltd

29
Oct

GLASGOW CHAMBER, COP26

Posted by benbordone

BRIEF

The United Nations Climate Change Conference (COP26 ) was a significant event for the city of Glasgow. The Glasgow Chamber of Commerce, in particular, had an important role to play in welcoming delegates from all over the world.

We were delighted to be asked to design a special COP26 graphic, to create something bold, which included all of the countries attending, and obviously tie in with the main themes of the conference.

SOLUTION

We wanted to create something which had real personality, and alongside the great folks at The Chamber, decided to create a bespoke COP26 skyline.

The skyline would include landmarks from all the countries who were coming to Glasgow. We created icons for each of the landmarks and laid them out in a line, the backdrop was re-created to incorporate multiple themes of sustainability emphasising the climate change message.

To add a little extra personality, Nessie was included to remind everybody of the host country.

RESULT

The illustration has been wonderfully well-received by everybody from The Glasgow Chamber of Commerce, as well as their partners.

“I’ve known Benedetto and the loft for the best part of 10 years and they positively brim with innovation, attention to detail and enthusiasm. They have a rare ability to turn creative outputs around very quickly and effectively. They intuitively understands us as clients and have been instrumental in creating one of our key identities and some vital member communications.”

Richard Muir, Deputy CEO of Glasgow Chamber of Commerce

24
Nov

DRINK BAOTIC

Posted by benbordone

BRIEF

Drink Baotic is an international drinks brand producing pre-biotic drinks based on the Baobab super-fruit from The Gambia. The drink is dairy free, gluten free and comes in four unique flavours. It has a truly distinctive taste and is packed with nutrients exceptional for gut health and overall well-being.

We were delighted to be given the opportunity to work closely with Founders Paul and Isatou to produce a new series of packaging designs, as well as to craft a new visual theme for the brand.

SOLUTION

The project featured a wide range of very strong ideas including an updated take on African hieroglyphics showcasing different parts of the brand story, their logo beautifully updated with a graphical mark of a mother touching her son’s head and the selection of the most vibrant colours possible to help the designs stand out on the shelves.

There was a wide range of additional packaging solutions and finally all of the creative ideas were re-purposed in a range of different ways for social media.

RESULT

Everybody involved was delighted with the final results, the company have won a wide range of awards and have been featured nationally and internationally for their success.

Founders Paul and Isatou have been on an incredible journey themselves meeting Sir Richard Branson and Richard Reed, the Founders of Virgin and Innocent Smoothies respectively. Both seem to be big fans of the brand we co-created together.

24
Nov

ALISTAIR WALKER WHISKY

Posted by benbordone

BRIEF

Alistair Walker Whisky is an independent bottling company which produces rare whisky expressions from distilleries all over Scotland. They were launching their first whisky which would be called ‘Infrequent Flyers.’ The liquor would come in both single malt and single grain variations with a wide range of casks.

Alistair wanted a retro feel to the packaging design as well as real flexibility with the labelling. We were delighted to be given the opportunity to help.

SOLUTION

We wanted to create something which was of another glorious age – the days when flying was still seen as a luxurious experience. We created an illustration of a classic propellor aircraft flying over some mountains.

This was inspired from classic postcards & flight tickets and the design was prepared in several different colours.

We created a range of other items for Alistair including a bespoke age statement, wallpaper-like wraparound for the whisky tube of the whisky and a crest-like logo for the brand identity.

RESULT

A tremendous success and we continue to work with Alistair to this day.

“Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

Alistair Walker, Founder of Alistair Walker Whisky

15
Nov

BBC OWN IT

Posted by benbordone

BRIEF

BBC OWN IT helps teenagers ‘boss their lives online.’

Large multinational companies currently have unprecedented levels of access into the lives of young people through their digital devices.

We were asked for ways to raise awareness about smartphone privacy for those young people who would visit the BBC website.

SOLUTION

We decided to create a bold series of illustrations.

We wanted something that was fun and memorable and came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes.

We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels. All ways to generate awareness of how large organisations can get access to your data.

The illustrations were great fun to create and were further personalised in-line with the existing BBC OWN IT brand.

RESULT

A tremendous result. The BBC were delighted with the final visuals, which were used throughout their website and social channels. The smartphone characters created are still used by the organisation to this day.

25
Jul

AQUALISA, B2B BROCHURE

Posted by benbordone

BRIEF

Aqualisa are one of the world’s leading producers of premium showers, founded in 1976 and based in Kent, the company had received private equity backing and was growing rapidly.

The organisation was looking to increase their ‘B2B’ sales by selling directly to homebuilders, they required a brochure which would showcase the style of their products, the quality of showering experience and ‘ease of installation.’

SOLUTION

We wanted the brochure to showcase the quality of Aqualisa’s stunning shower range.
We selected a variety of beautiful images from the Aqualisa photographic library including dramatic images of people using the showers, the units in a wet environment and stunning detail shots.

Clear graphics were used to demonstrate the ‘easy assembly’ and ‘superior environmental performance’ of Aqualisa products.

These factors, alongside several others, was obviously incredibly important for homebuilders.

RESULT

One of a number of successful projects delivered for Aqualisa over a number of years…

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

YES, STRATEGIC PLAN

Posted by benbordone

BRIEF

YES Scotland is an organisation that inspires young people to learn and succeed through enterprise. We were asked by their CEO Geoff Leask to bring their ‘three-year strategic plan’ to life.

We were looking to create something completely different to the standard corporate plan, something that could win hearts and minds while appealing to all of the different stakeholders of the organisation – board members, sponsors, volunteers, apprentices, school pupils, teachers and staff.

Naturally we were delighted to help.

SOLUTION

We eventually decided upon creating a beautifully packaged set of bespoke post cards featuring each of the stakeholders and how the plan would benefit them individually.

Short and punchy, the cards would include the main points of the three-year plan, but more importantly the written content was subtly altered for each of the key stakeholders.

For the design, we photographed a number of volunteers with eye-catching graphical backdrops and as a surprising twist, the backs of the cards use the organisation’s own tartan.

A corresponding video was created showing how the cards were created, the different individual people and their stories – this helped to add another dimension to the 3-Year plan presentation.

RESULT

A truly tremendous result…

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience. At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

ALTIA, BROCHURE DESIGN

Posted by benbordone

BRIEF

Altia Solutions are a rapidly growing software company which helps investigators achieve greater efficiency, productivity and accuracy. They serve a number of organisations both nationally and internationally.

The company was looking to produce a new, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation for both the company and its products.

SOLUTION

The new brochure featured a wide range of ideas…

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too.

We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath.

With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

25
Jul

#GYPSEMINARSERIES

Posted by benbordone

BRIEF

THE LOFT’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP,) he and the team had the idea of organising a collection of seminars featuring some of the Scotland’s most interesting thought-leaders and business stars.

The events would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

THE LOFT played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie.

Naturally, we were also responsible for the marketing of these events and created a series of effective social media campaigns. These included creative, art-directed photographs of each of the speakers.

MacRoberts Solicitors, SocietyM and The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too.

The speakers themselves benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted by their own organisations as part of their marketing communications.

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