Eamon Cameron

Eamon collage

We are over the moon to welcome outrageously talented new designer Mr Eamon Cameron who’s going to be interning with us for the next couple of weeks…

We thought we’d make him feel right at home by putting him directly under the spotlight and firing a load of questions at him…

Name? Eamon Cameron

Date of Birth? 20/05/1990

College? UWS, Remote Campus at Cardonald College

Favourite Piece of Loft Work? (Only kidding, don’t answer that…)

Favourite Designer and why? Aaron Draplin – I like his philosophy… ‘If it doesn’t need to be there, don’t put it in…’

Favourite Design Tool? 2H Pencil, Eamon reliably informs us that it is the perfect tool of precision and great for building in shapes on the paper…

Favourite Font? Din Pro, medium with +5 kerning…

Tea or Coffee? (Yes please says Alejandro in the background…) Coffee

Favourite Studio Music? Kings of Leon, Comeback Story being a particular favourite…

What do you want to be when you grow up? Fireman 🙂 No, only kidding, graphic designer.

Eamon has already hit the ground running, he dramatically increases the average height of the team, and we can’t wait to see what amazing things he creates with his 2H pencil over the next couple of weeks…


Infographic Fantastic

They say ‘a picture speaks a thousand words.’

Pictures have never been more important to help convey thoughts, ideas and notions. The more complex the information, the more useful a picture becomes.

A very brief glance at history will show that information and ideas have been communicated using a whole range of mediums – paintings, poems, photography, film, etc… Having the internet means we now have access to even more dizzying amounts of informations, anybody sitting on a bus or waiting in a supermarket queue will see people glued to their smart phones, we have never been more logged in!

How do you get your point across when there is such a jam going on?

With problems come solutions and the info-graphic of today is one of the more elegant solutions to this daily data back-log. Infographics allow people to get their points across, they tell a story and communicate relevant points of information – from hard data to softer more anecdotal information.

Creating infographics is one of our most popular services at the moment – from the idea of a fully ‘digitally enabled Scotland’ for Seric Systems to the ‘animal kingdom’ of the Princes Trust Growth Fund.


Digital Inclusion Infographic for Seric Systems

Prince's Trust Growth Fund Info-Graphic-2

Princes Trust Infographic

Infographics help great organisations make great points. Peter Dickson, Investment Analyst at ‘Clyde Blowers Capital’ states that “We have to absorb huge amounts of information when making, and communicating, complex investment decisions. Infographics and storyboards are a great way to quickly and simply disseminate information.”

The word ‘Communication’ is from Latin and means ‘to share.’ It is ‘the meaningful exchange of information between two or more living creatures.’ For people and companies wishing to make a point; it requires poise, it requires flair but above all it requires a willingness on the part of the communicator to make it easy for the recipient.

With the internet, social media and smart phones; infographics are a fantastic way to get your message across…



Benedetto is an enthusiastic Creative and Business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.