BRIEF

Drink Baotic is an African-inspired, dairy free, gluten free pre-biotic drink based on the Baobab super-fruit from The Gambia. The drink comes in four unique flavours, has a distinctive taste and is packed with nutrients exceptional for gut health and overall well-being.

We were delighted to be given the opportunity to work with company Founders Paul and Isatou to help Drink Baotic produce a new series of packaging designs as well as craft a new visual theme for the brand.

SOLUTION

The packaging designs feature a modern interpretation of African hieroglyphics showcasing many of the different parts of the brand story. The new pattern is a main part of the overall brand presentation. The logo was updated with a graphical mark of a mother touching her son’s head. Finally, the colours selected were the most vibrant available for the four flavours.

Finally, there was a wide range of additional packaging solutions with all of the creative ideas re-purposed for social media.

RESULT

Everybody involved was delighted with the final results.

Most importantly, Paul and Isatou, have been on an incredible journey since the release of the product. They’ve met Sir Richard Branson, the famous Founder of Virgin and Richard Reed, the Founder of Innocent Smoothies. Both seem to be fans of the brand we co-created.

The company have also won a wide range of awards and have been featured nationally and internationally for their success.