DRINK BAOTIC
GRAPHIC DESIGN / PACKAGING DESIGN
BRIEF
Drink Baotic is an international drinks brand producing pre-biotic drinks based on the Baobab super-fruit from The Gambia. The drink is dairy free, gluten free and comes in four unique flavours. It has a truly distinctive taste and is packed with nutrients exceptional for gut health and overall well-being.
We were delighted to be given the opportunity to work closely with Founders Paul and Isatou to produce a new series of packaging designs, as well as to craft a new visual theme for the brand.
SOLUTION
The project featured a wide range of very strong ideas including an updated take on African hieroglyphics showcasing different parts of the brand story, their logo beautifully updated with a graphical mark of a mother touching her son’s head and the selection of the most vibrant colours possible to help the designs stand out on the shelves.
There was a wide range of additional packaging solutions and finally all of the creative ideas were re-purposed in a range of different ways for social media.
RESULT
Everybody involved was delighted with the final results, the company have won a wide range of awards and have been featured nationally and internationally for their success.
Founders Paul and Isatou have been on an incredible journey themselves meeting Sir Richard Branson and Richard Reed, the Founders of Virgin and Innocent Smoothies respectively. Both seem to be big fans of the brand we co-created together.