Drink Baotic

GRAPHIC DESIGN / packaging / BRAND LOVE
BRIEF

Drink Baotic is an African-inspired, pre-biotic drink, based on the Baobab super-fruit of The Gambia. Coming in four unique flavours, the dairy & gluten-free drink has a distinctive taste and is packed with nutrients exceptional for gut health. In addition to the unique story of the drink, company founders Paul and Isatou, work closely with local communities in The Gambia.

We were delighted to be given the opportunity to work with Drink Baotic on the design of their new brand. We were asked to create a new series of packaging designs, updated identity design and revised brand theme.

SOLUTION

We started by exploring all of the potential brand messages for Drink Baotic. We wanted to create something which could equally showcase the distinctive taste of the drink, the health benefits and most importantly Gambian culture.

Exploring the beauty of The Gambian culture was our starting point, we wanted to capture this beauty but in a contemporary way. We created a distinctive pattern inspired by traditional cave scribings, a pattern that was a key feature of the overall design.

For the identity, the design was gently updated with the t and i in Baotic re-formatted as a Gambian mother touching her child’s head.

Finally, there was a wide range of additional packaging solutions with all of the creative ideas re-purposed for social media.

RESULT

Everybody involved was delighted with the final results. Most importantly, Paul and Isatou, have been on an incredible journey since the release of the product. They’ve met Sir Richard Branson, the famous Founder of Virgin and Richard Reed, the Founder of Innocent Smoothies. Both seem to be fans of the brand we co-created. Also, the company have won a wide range of awards and have been featured nationally and internationally for their success.