THE BLOG

13
May

A shout-out to the successful ones…

It’s been sooo gratifying to hear about some of our clients successes recently. I ended the week last Friday on the train looking at LinkedIn on my phone and seen that one of our customer-experience clients had just won a competitive pitch to represent a global brand – nationally.

Another pitch win for a company that is doing remarkably well. We helped with the opening stages of the design of that pitch which included some pretty late-nights, 11th hour changes and one or two deck overhauls to get it into shape. To see that they had finally got it over the line a few months later was truly wonderful.

This comes at a time when many of our clients are expanding internationally, recruiting new people, opening offices, winning awards and experiencing phenomenal growth.

‘Partnership’ is something we take seriously at the loft – taking responsibility for the success of projects whether a task falls within our remit or not. It can be harder, at times, much harder. But in the end, it is also so much more rewarding and mutually beneficial.

So a quick shout-out to those who are knocking it out the park and for those that aren’t YET. We promise to do more!

Benedetto

BB

Benedetto is an enthusiastic Creative and Business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business

 

27
Apr

7 Years, happy birthday the loft…

It’s kind of unbelievable to think, but on the 27th of April 2012, I got the Companies House certificates e-mailed from our accountant and the loft was officially born.

7 years ago today.

It’s been an incredible journey and if somebody had told me what the future would hold, I would have thought they were absolutely mad! So I wanted to take a moment and celebrate the 7 best things about the journey so far. Here they are, in no particular order..

1. Friendships

Some say you shouldn’t mix business with friendship. I honestly don’t think you can have a business which doesn’t have true friendship at the heart of it – particularly in the services sector. I’m truly humbled and honoured with the friendships we have made in the last seven years – clients, partners, suppliers, some of our old staff and even people we’ve just happened to meet along the way. We’ve had friends lend us office space when we didn’t have a home, we’ve been paid early at times by people who wanted to help and we’ve been the beneficiaries of some great advice too.

To give an example of just how amazing our friends are… A few weeks ago, I was discussing a challenge we were having with a lawyer friend and old client. In addition to some good advice, he ended our coffee meeting by asking ‘what’s your mailing address?’ and one day later I received the absolutely amazing ‘Shoe Dog,’ the biography of Phil Knight, the founder of Nike in the post – an Amazon Prime gift. The most incredible gesture from a wonderful person and we’ve been blessed to have experienced so many of these in the last 7 years. People really are good, full stop.

2. Mentors

Mentors are great, they provide inspiration and a pathway to a better tomorrow and I’ve been so lucky over the years with the ones I’ve had. Lots of people have mentored me in some small way but I’ve also been fortunate to have three ‘kind of’ official mentors too. All three are business owners, all are incredibly successful and titans in their own ways. I can’t tell you how much wisdom, support and great ideas I’ve had from all three of them.

3. Values

There is nothing better than making a living from just being yourself and I’m so proud that the loft has an abundance of great values and lived them to the max too. Everything from pushing the limits of what is possible, to giving great ideas energy to grow, to doing more than you’re paid for, to treating clients like partners not customers, giving something back, finding the beautiful in the seemingly mundane and taking ‘Action’ at every opportunity. There are just so many and we’re at our very best when we live them in the truest way possible.

4. Great Work

We have done some staggeringly good work over the years, and again it goes way beyond what I’m personally capable off, something thats been truly satisfying. Branding projects packed with meaning to infographics that are almost works of art to brochures that are so inviting that you have to read what’s inside. Soooo many great projects and we invest so much time, effort and energy to painstakingly get it right time and time again and without this it just wouldn’t be worth doing. ‘Design With Soul’ IS more than a tag-line, IT IS a way of life.

5. Learning & Limits

You don’t really learn anything until you jump in and test your limits and boy have we jumped in at times. Some times we’ve got hurt, some times it’s been sore but each time we’ve gained something of incredible value. The kind of experience school can’t teach and money can’t buy.

6. Teamwork

We’ve been fortunate to work with some outstanding creatives – both in the team and also contractors and it is their contribution which really should be celebrated. Each of them have given and developed thousands of ideas, some of them absolutely mind-blowing and it is their energy that has helped our hundreds of clients over the past 7 years to achieve their outcomes using design and branding. They are the giants whose shoulders we stand on to make us taller as a company, a creative provider and as a brand.

7. Gratitude

This whole post is a little bit of an acceptance speech but it is worth mentioning again. I am just so grateful to the people that have helped, and you know who you are. But I am even more grateful to have had this experience, it has truly been a blessing. Every day I wake up – sometimes insanely early, sometimes with virtually no sleep, sometimes running on empty – but I just absolutely love what I do. I really love it in a way that words can’t describe. Helping people bring brilliant ideas to life is the most rewarding profession in the world and I’ll happily do it until the day I die.

Or at least for another 7 years.

Happy birthday the loft…

Benedetto

BB

Benedetto is an enthusiastic Creative and Business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business

 

13
Mar

Creating Company Culture – ‘Getting Buy-In’

We’ve been doing some work on the old folio recently – going through the back-catalogue, reminiscing about projects of yore and doing a bit of work on some of the company’s greatest hits. At the exact same time, we’ve also begun to work with a new industrial client on defining a very rich, strong and vibrant company culture for their brand.

Working on the current project and by stumbling upon past attempts has reminded me of some of the challenges involved when creating or defining a company’s culture. One of the main hurdles is ‘getting buy-in’ from everybody in the company. You see the brands with the strongest, most effective and successful cultures are the ones that have as many people bought-in as possible – this includes commercial people, technical people, financial people, other leaders, etc…

Successful and culturally strong companies will use their values, a vision or mission to inform every decision they make such as who to hire, how to manage resources or even manage crisis. So to help those who are thinking about giving this a go, we thought we’d put together a quick guide to help you get buy-in from other directors, board members, staff or stakeholders when creating that cultural framework for your brand. Enjoy!

1. Involve everybody
The most powerful cultures are created when everybody’s had a say in shaping it. So if you can… ask the team about the company vision, get everybody’s thoughts on the values and find out what makes your company special compared to all the others? There are different levels of practicalities with this and some stakeholders will be more involved than others. For example, for those owners who want to keep a tight grip on things – determine the values yourself but give everybody in the team a say in how they enact those values each day for a more effective outcome.

2. Use language that people can relate too
Vision, mission statement and values may not be words to everybody’s liking. In the past we’ve used phrases like – Who We Are, What We Do and Where We Are Going. We’ve used the word ‘Beliefs’ instead of ‘values,’ we’ve used expressions like ‘Reason to Believe,’ ‘Purpose Beyond Profit’ or even ‘Our Cause’ instead of ‘Mission Statement.’ At the end of the day, getting people to buy-in is more important than using a particular set of words, so have some fun and use whatever words you are most comfortable with.

3. Go beyond the obvious
Integrity, trust, honesty are regularly brought out as values by corporate organisations, these, alongside behaviours like ‘moulded around our customer’s needs.’ There is nothing wrong with any of them at all, however they are likely to be seen as the minimum people would expect from an organisation rather than the hallmarks of a great company.

Better to think a bit more deeply about this one – for example, go past integrity or honesty and talk about your transparency which is a bit more distinctive. However, if you must have ordinary values, then compliment them with extraordinary examples of behaviour which emphasise your commitment to that value.

For example…

Trust

‘We are the only company in the Wealth Management Sector which discloses all possible fees over a three-year period to our clients so they understand the maximum investment  – before an initial meeting.’

Or…

Integrity

‘We will always help you find the most cost-effective solution for your requirements  – even if it means suggesting products from a competitor.’

4. Use practical examples
Practical examples are absolutely brilliant at getting buy-in from potential sceptics. A few years ago, we worked with a ‘systems and software intelligence provider’ and and once we began to talk to developers about some of the more practical parts of what they do day-in, we started to get real buy-in for the values.

In this case…

‘Updates are made to our software, in advance of forthcoming legislation changes.’ helping form a company value of creating ‘Legislation Driven’ solutions.

This was something the entire team, particularly the technical people, were very proud off and a powerful customer-facing message too.

This nod to more practical concerns undoubtedly helped to get buy-in from the entire team for other values too.

5. Make something which can be customer-facing
Using the previous words as an example, it is always easier to get buy-in from the more commercial people in your company if you are able to craft something which is customer facing. Everybody who has the commercial success of their company at-heart always prefer some words that they can also present to potential customers – whether it’s on a pitch document, the website or somewhere else.

This also includes the creation of designing something presentable that can represent the values – anything from a one-page document that people can keep at their desks to something more imaginative like a cool vinyl wall-display or even a lanyard for people to wear so they can see the values they‘ve potentially helped to shape while they are working

6. Be creative
Again, in addition to the previous words, you can have sooo much fun doing creative things with your values – play with the words, combine different parts of the exercise, introduce graphics, etc…

I’ve included a few cracking examples below.

officeBranding

You can’t beat a creative wall mural which creatively shouts out what the company is about.

Team lanyards with the company values are excellent for fostering team spirit, creating a deeper understanding and are cool to wear too.

 

s3-brewdog_charter--default--600

The Brewdog Mission is unsurprisingly as compelling, authentic and uncompromising as you would expect. Genius!

That’s all for now, have fun putting those values together and don’t forget to get buy-in from as many people as you can. As always, if you need some help, give us a shout…

Benedetto

BB

Benedetto is a Creative Entrepreneur. He is on a mission to create a more exciting future for people using the power of bold and beautifully developed ideas. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. He likes to make things happen fast and in a big way.

 

09
Mar

The Power Of ‘A Quick Sketch’

20 odd years ago, it was the romance of hearing about the then Alfa Romeo Head of Design, Walter Da Silva using his menu to sketch the design of a new car to a journalist in a Milan restaurant that sealed my love for the creative process. It made me want to become a designer and more importantly realise the power of a sketch. Something that has remained with me ever since.

Anybody that has worked with the loft in recent years will know that the one thing we do is sketch – quite a lot actually. Thumbnails of details on a post-it note, story-boarding an infographic on the back of an envelope, at times we even provide clients with hand-drawn sketch sheets to present ideas with their proposal.

Why??

Well firstly, it puts the person back in control of the process. In the days with more and more machine input – we believe in the richness, inspiration and creativity of the individual first and software tools second.

Secondly, it’s just faster. When timelines are getting squeezed – sketches allow you to explore more ideas quicker – taking a few minutes to draw something can also save hours of going down a wrong route with the computer.

Thirdly, they are usually more inspirational, more raw and crucially more open to interpretation. This is important at the early stage of the process when you’re wanting to get on the front foot with your ideas without too many restrictions that can kill creativity.

Fourth, they can give an invaluable insight to clients to help them visualise what you’ll create for well in advance.

Finally they democratise the creative process – anybody can have an idea and sketch it. Even if it is a bit rough at first. We’ve had work-experience students, clients, MD’s even accountants all make significant contributions to a creative project with some swipes of a pen on a scrap sheet of paper.

Want to accelerate, strengthen and enrich the creative process? Go back a step and go for a quick sketch.

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen fast and in a big way.

04
Mar

In Celebration of Great Mood Boards

At the loft, if there’s a part of the creative process we truly believe in, it’s the creation of mood-boards. We love mood-boards because they take us to a different place mentally, they give them an almost infinite source of creative ideas and they also help to guide in the process further down the line.

This week we were having a chat about mood-boards in the studio and stumbled across a few crackers..

Both were for car-design projects and both are absolutely brilliant.

Industrial-Mood-Board

The ‘INDUSTRIAL’ board by Kevin Roy shows old abandoned factories and warehouses as the main inspiration. What’s so brilliant about this board is the way the images aren’t just industrial but have been treated in an industrial way too. Mainly black and white with flashes of colour, some of them are horribly low-quality and the line-tracing is rough too but all that adds to the desired emotion being chased by the designer. Ken goes further by experimenting with typefaces that are similar in style too as well as inserting the bold ‘YELLOW and BLACK’ striped caution signs. Finally, the acid-feel of the album cover on the top-right of the page completes an outstanding board.

Art-Deco-Moodboard-720x405-2

The ‘ART-DECO’ board by Nick Turner (https://bit.ly/2MgJN6l) is equally as impressive. We have a beautiful exploration of shapes, patterns and rich colours which are all key to the ‘ART-DECO’ look. We have subtle nods to Futurism and Art Nouveau in there as well but what’s really lovely is the subtle vector lines over the top of the entire board.

Both are amazing mood-boards and what makes them so good is that they completely describe the themes they are covering in the purest, most expressive and honest way possible.

For us, inspiration is vital to any creative action, it’s what makes it all worthwhile. If a mood-board’s job is to inspire, then both of these would give any designer of any type the richest source of inspiration to get going.

Bravo!

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen fast and in a big way.

04
Aug

‘Designers-With-Soul’

At the loft we’ve been working with MCR Pathways for a number of years now.

For those that aren’t in the know, MCR Pathways are an incredible charity that exists to ensure that ‘every disadvantaged young person in Scotland, gets the same education outcomes, career opportunities and life chances as other young people.’

They mainly do this by providing supportive mentors who meet the young person for one hour each week at their local high schools.

In the past, the loft has provided creative support and work-experience opportunities to the charity. However, amazing designers Reiss McLeod and Laura Campbell have taken this not one but several steps further. They’ve passed their exams, did their training and are now fully-fledged mentors. Pictured here in their favourite haunt (Paesano Pizza,) they will both commit one hour a week to help their mentees create a better life for themselves. An absolutely wonderful commitment!

They meet their mentees in a few weeks time and are incredibly excited to help a young person as well as make a contribution.

‘Designers-With-Soul’

We salute you both…

If you would like to help a young person and want to get involved in mentoring, please check out… http://mcrpathways.org 

 

25
Jul

Sergio Marchionne 1952 – 2018

Heroes. Most people grow out of them quite quickly but as I’ve got older I’ve more and more embraced that part of me that remains eternally youthful. I have sporting heroes, design heroes and today I’m absolutely devastated at the loss of my business hero – Sergio Marchionne.

Sergio Marchionne represents every value and ideal that I hold dear – courage, strength, drive, humanity, the desire for a better tomorrow, the knowledge we can shape it and above all else – the belief in the impossible.

In an incredibly packed career, he saved two massive car companies from bankruptcy – Fiat and Chrysler, turning them into great companies, allowing hundreds of thousands of people to keep or obtain employment, he turned Ferrari into the most valuable car company on the planet and sorted the F1 Team as well.

More than that, he was famous for doing it all on 5 hours sleep a night, drinking far too many espressos a day, chain-smoking and refusing to wear anything but a black sweater. I never had the privilege of meeting him but he sounded like an absolutely amazing man.

I am unbelievably sad at his passing and feel a bit robbed of what was yet to come. However, those emotions pale into insignificance compared to the incredible gratitude I have for the inspiration, an inspiration which I’m sure will last a lifetime.

Sergio Marchionne

Thank you, rest in peace.

Benedetto

31
Jan

Malcolm Cochrane | Design Highlights 2017

All this month we’ve been taking a look back and celebrating the wonderful achievements of our creative team in 2017. We kicked the month off in fine style with some of the excellent works of our Reiss, we then featured Laura, followed by Marek. As the month draws to a close, we’d like to end our series by acknowledging and celebrating the achievements of Malcolm Cochrane — a photographer that we have worked with many, many times over the years.

Whether he was working on factory shots, intimate portrait images, or something a little more creative, Malcolm was always able to deliver photographs that told a story, had an enduring quality, and a sensitivity which regularly delighted. Pretty much another member of our creative team, we all loved working with Malcolm in 2017 and we can’t wait to work further with him in 2018.

These are Malcolm Cochrane’s highlights with the loft in 2017…

SLG_Twitter_Blog

Iona of Bridge of Weir

One of Malcolm’s greatest strengths is his ability to capture people and one of the best examples of this was with his capturing of Iona from Bridge Of Weir Leather. Iona is one of 10 leather production and manufacturing apprentices undertaking a 2-year course with Scottish Leather Group. As part of her apprenticeship, Iona will undertake many different roles within the factory. This effortless shot by Malcolm excellent captures Iona in front of the leather she has dedicated her career to learning about.

Tradeprint_Twitter_Blog

Anthony of Tradeprint

Tradeprint are one of the largest print suppliers in the country providing an unparalleled level of quality and service. ‘The People Behind the Print’ was the campaign we co-created with them, highlighting the magnificent people in their team. People that really add value to the client relationships, the process, and what they are looking to achieve.

Malcolm beautifully captured the entire team with a range of poses showing off the different sides of their characters. Subtle lighting, bold compositions, and a real variety of expressions truly brought these magnificent photographs to life. They became the focal point of a wonderful campaign.

Loft_Twitter_Blog

THE LOFT ‘Master Plan’

The loft have worked with Malcolm on many, many shoots and we have been privileged to have him photograph us many times. In the summer of 2017, Malcolm did this lovely little overhead shot of the loft team drawing out their master-plan for the future. A fun shot where he beautifully captures the energy of a dramatic scene from a wonderfully interesting angle. Another great image from what is an ever-growing collection.

YES_Twitter_Blog

‘Tartan Hats’ with YOUNG ENTERPRISE SCOTLAND

One of the great things about working with Malcolm is some of the brilliant off-camera moments he captures. A recent shoot with the great folk from Young Enterprise Scotland is about to spawn some brilliant new professional photos which are going to be used for a new publication. In between the serious stuff, Malcolm caught this fun image of Lucy, Geoff, and Christiana from Young Enterprise Scotland trying on their hats — complete with the YES tartan colours.

This concludes Malcolm’s design highlights with the loft in 2017 and the end of the series. We’ve loved every minute of reliving these highlights and are massively, massively grateful for the entire contribution made by everybody in 2017.

We look forward to seeing what everybody does in 2018.

24
Jan

Marek Brol | Design Highlights 2017

‘Soulman!!’

That was the name we gave the incredibly talented Marek Brol.

As January draws towards a close, we are using the rest of the month to celebrate the creative achievements of our team. Marek Brol joined us in March of 2017 and it’s to safe to say that we were bowled over by his desire, creativity, and intensity. Marek did many wonderful things for the loft before sadly departing back to his homeland towards the end of the year. Although Marek’s no longer with us in the studio, the memory of a wonderful person, lots of great times, and some staggeringly beautiful work remain with us. Acts of creativity that we are truly grateful for. We can’t wait to see what Marek does next, but in the meantime, these are his highlights of 2017:

SOCEX 2017 Brochure

1. SOCEX 2017

The first thing Marek did for us at the loft was the beautiful SOCEX 2017 brochure. A person who loves the symbolic and meaningful, Marek got his teeth into the project with a drive which immediately impressed us. He thoughtfully and intelligently built on the SOCEX visual framework which had been established with previous publications but he breathed new life into it with a serious of super-dramatic backdrop images on various pages, eye-catching colour scheme, and an impactful front cover. The cover shows a menacing hooded figure against a backdrop of several of the conference themes constructed as a mosaic. Instant Impact! Marek, as with all our projects, was ably supported by the team, but this one really does have his personality all over it.

Hot Desk Campaign

2. YOUR CREATIVE SPACE

One of Marek’s greatest talents was his ability to use bold creative ideas to bring just about any subject to life. The loft last year was offering hot-desk spaces in its large South Block studio and one of the greatest challenges was the presentation of a space which would be originally sparse and empty until used. Marek, along with his colleagues, beautifully used the idea of putting props such as your ‘laptop, photo, and creative family’ into a beautiful descriptive drawing, complete with annotations, which truly brings the scene to life while selling that all important element of ‘individuality,’ so important to creatives. The campaign was a huge success, with enquiries being received to this day, we believe, due in no small part to Marek’s wonderful illustration skills.

Fedrigoni 365

3. Fedrigoni 365

Fedrigoni is one of the world’s most celebrated, famous, and successful paper manufacturers. Designers from all over the world aspire to use Fedrigoni in the projects they work on. In 2017, they had the idea to create a book which celebrates some of the UK’s most prominent designers and design studios, giving each of them a date of the year to creatively represent. Safe-to-say, we were absolutely thrilled and honoured to be given the opportunity. The 27th of May was the date they chose for us. The only condition of the brief was that we had to use black paper, silver ink, and the number had to look like the date being represented. As always, we wanted to give the illustration some meaning and found that the 27th of May is a celebration of ‘Japanese Navy Forces Day.’ The full team put forth ideas and Marek eventually took it on, beautifully illustrating a ship with the hull creating the number ‘7’ and the number ‘2’ being represented as a swan. As it says in the book, “A coincidence of the natural form of the sea, resulting in two contrasting elements unified.” We’re all delighted with the final result.

Arcman Billboard

4. Arcman Sub-Brands

Real design sensitivity is one of the hardest things to achieve as a designer; the understanding of those nuanced details which can make all the difference when creating things. Marek has a rare sensitivity which belies his younger years and this was never shown to greater extent than with his creation of the Arcman sub-brands. He created a full range of icons for Arcman, bringing each of their services to life — welding, fabrication, installation, etc… Each of the different icons show the person doing their craft, but where these particular figures shine is in the dynamism of the poses, the drama of the light-shade, and the careful interpretation of the details such as the sparks of the welder. Real design sensitivity indeed. This wonderful concept image where the welder is working on the letter ‘A’ is beautiful, memorable, and truly eye-catching. An image, which eventually spawned a full series, was used endlessly with different communications by the brand as the year came towards a close and most importantly something that was loved by everybody.

A fitting end to a wonderful year — we wish Marek the very best of luck and can’t wait to see what he does in 2018.

16
Jan

Laura Campbell | Design Highlights 2017

Last week we were delighted to kick off our series in celebrating the achievements of our creative team in 2017. We started with Reiss McLeod and this week we are delighted to be taking a look back at the exceptional work of his ‘partner-in-crime’ Laura Campbell.

Laura Campbell, a graduate of ‘Gray’s School of Art’ in Aberdeen, joined our team in March 2017 and what an incredible year she has had. Laura quickly became a go-too person for creative ideas, managing the ever-intricate print process and finally adding some much-needed video to the loft’s social media presence. Such was her deftness with social media that the young lady, we once thought was quiet, became our ‘Director of Noise.’ A role she has led with absolute distinction since.

Laura is multi-talented – a person who is comfortable at all stages of the design process, a keen developer/illustrator and somebody who the clients often rave about, she is one of the most trusted members of our team and is also great fun to be around too.

These are Laura Campbell’ highlights of 2017.

Tradeprint

1. Tradeprint ‘People Behind The Print’

One of Laura’s biggest successes of 2017 was her fantastic work on the ‘People Behind Print’ campaign for Tradeprint. Tradeprint is one of the country’s largest providers of online print where their team helps large companies, organisations and agencies with their printing requirements. They have incredible geographical reach, an extremely wide variety of products and most importantly their print coaches – Laura very skilfully acknowledged the value of the ‘print coaches’ in a commoditised market flooded with competition.

She built on this by creating a range of beautiful concepts with the print coaches being at the heart of the campaign, they were captured with simple portraits, expressive poses and then some beautifully creative mixed-media collages using Tradeprints own stock. The concepts were all Laura’s while working with Tradeprint brand Director James Barrett Bunnage and photographer Malcolm Cochrane on a range of materials spanning print advertisements, social media posts and beautiful landing page micro-sites. One for each of the print coaches. Top work indeed…

VRU Scotland

2. VRU Scotland ‘Street & Arrow’ Display Stand

Laura, with her cohort Reiss, played a pivotal part in the development of this unique and very special display-stand created for VRU Scotland’s ‘Street & Arrow.’ ‘Street & Arrow’ is a programme led by The Violence Reduction Unit to help people make the transition from leading lives of crime back into employment. As part of a wider creative project and the opportunity to do something different for a trade show, Laura captured the chance to bring this incredibly interesting piece of work to life. Created in record-quick time, you will see the transition of the individual from criminal to worker in the artwork, the spray-painting of the characters carefully produced on actual chipboard and Reiss and Laura celebrating a remarkable day’s work. All carried out from the warehouse of a good friend. Not your typical trade-show stand. Not your typical day at the studio but a wonderful result.

Scottish Leather Group

3. Scottish Leather Group Sustainability Report 2017

This was the second Sustainability Report we created for Scottish Leather Group after a successful 2016. The team were asked to take the concept of sustainability forward and Laura duly obliged. Her concept of ‘using less ink’ with the text, graphics and mainly the images of the brochure was seen as very fitting for a document celebrating some remarkable achievements by the company regarding its sustainability. The image of leather off-cuts on the brochure shows this concept to beautiful effect – once again with the exceptional photography of Malcolm Cochrane.

Geckotech Calendar

4. Geckotech Calendar

One of Laura’s biggest achievements of 2017 was the design of the 2018 Geckotech Calendar. Geckotech Solutions are a company which supplies clients with access engineering solutions including industrial rope access, confined space entry and the installation of temporary working platforms. She worked closely with Nancy Pearson from Geckotech Solutions and Ruth McFarlane of Exactaprint where she selected the most eye-catching images available, sensitively developed them with a ‘Black & White’ theme with very dramatic orange accents and once again managed a very intricate print process. The final calendars were wonderfully received by the client, their clients and all involved. Yet another exceptional outcome for our Laura.

Research Scotland Infographics

5. Research Scotland Report on the 14:19 Fund

Infographics have been round a long-time, starting with everything from the pie and bar charts used in office packages on original PCs, they became more widely popular in recent years to tell longer, more complicated and intricate stories in an easier, friendlier and more digestible way. They are seen everywhere today from business plans to product instructions to the communication of complicated financial information. At the loft we have been very much at the heart of the development of the infographic and how they are evolving, particularly with motion graphics. Laura took the original infographic concept and gave it a new lease of life with the combination of high-impact visual photography to create images of tremendous effect. The infographics Laura created for Research Scotland’s reporting of ‘Inspiring Scotland’s 14:19 Fund’ are some of the freshest and most exciting that we’ve seen and been involved in a long time.

It’s safe to say that it’s been an absolutely incredible year for Laura and we could easily have created another week’s worth of materials.

Looking forward to seeing what she creates in 2018!