BRIEF

Alistair Walker Whisky is an independent bottling company, selling rare whisky expressions from distilleries all over Scotland. Alistair was creating a new company and launching his first whisky called ‘Infrequent Flyers.’

The whisky would come in both single malt and single grain variations with a wide range of casks from different distilleries. Alistair wanted a retro feel to the packaging design as well as real flexibility with the labelling.

SOLUTION

We wanted to create something which was of another glorious age – the days when flying was still seen as a luxurious experience. We created an illustration of a classic propellor aircraft flying over some mountains. This was inspired from classic postcards & flight tickets.

The design was prepared in several different colours. We created a range of other items for Alistair including a bespoke age statement, wallpaper-like wraparound for the whisky tube of the whisky and a crest-like logo for the brand identity.

RESULT

A tremendous success and we continue to work with Alistair to this day.

“Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

Alistair Walker, Founder of Alistair Walker Whisky