THE BLOG

23
Oct

Welcome to Glasgow

Delighted to welcome friends from Norway, Italy, Spain, The Netherlands, Denmark, Singapore, Germany, Australia, China, Canada, USA, Indonesia and so many other nations to Glasgow…

In the next couple of weeks the city of Glasgow will be proudly welcoming delegates from all over the world for COP26. As a proud Glasgow-based company we were thrilled to be given this opportunity to help our friends at the Glasgow Chamber of Commerce extend the international hand of friendship with this special COP26 graphical skyline – each of the participating countries recognised with one of their country’s most famous landmarks mixed in with traditional Scottish elements, icons of sustainability and our very own Nessie making a guest appearance…

We hope all involved enjoy their stay and once again, a very warm welcome to Glasgow…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

19
Oct

Impactful Introductions!

Impactful Introductions!

One of the client’s we’ve absolutely loved working with over the last few months is PMA Recruitment Services. A new-start recruitment company which specialises in the construction sector. They believe in positive, personalised and sustainable recruiting – and as we’ve recently found out – making impactful introductions too.

We’ve been thrilled to help them make a splash with an incredibly bold new identity, some stunning letter-pressed business cards (more about these later) and this beautiful new website complete with this most impactful of introductory images.

If a pictures does speak a thousand words then this one really is priceless – beautifully captured while the PMA team were on-site, walking towards their work and messing around by the ever-aware Stuart Nicol (Nobody was watching him.) A beautiful photographic introduction to the company as well as the website.

PMA Recruitment Services have only been in business for a matter of months so far and are already moving incredibly quickly, we are sure you’re going to hear plenty more about them in the future, this is just the start. Check out their site >>>

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

18
Oct

Edinburgh Marketing

Multiplying The Reach Of Scotland’s Capital

Greater investment, a larger digital footprint, a more globalised presence, effective actions designed to support more people living in Edinburgh, studying in Edinburgh, working in Edinburgh and investing in Edinburgh. These were just some of the many stories that Edinburgh Marketing wanted to communicate when creating an infographic to showcase the impact of their agency over the previous decade or so.

A last minute-project created in double-quick time – we kept it super-simple letting the words, numbers and stats speak for themselves, each metric re-created using the ’This is Edinburgh’ brand colours, wrapped around a tight gridded structure and finished off with a Seth Godin inspired outline of the city re-created with its citizens – present and future.

A super-fast piece created to represent the great work of a great agency.

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

16
Oct

Resolvelock

Resolvelock is a new locksmith service coming soon to Glasgow, Scotland and eventually the rest of the UK.

Their mission – to deliver the most responsive, agile and lightning fast locksmith service possible in the space that they operate.

We absolutely love branding at the loft and this project just reminded us at every stage why. We worked tirelessly with their team to create an identity which reflected all of their values, we used every tool possible to enhance our designs and we agonised over even the finest details to ensure that the finish was of the highest standard possible.

Bolder fonts selected, typeface weights ramped up, characters brought closer together, little cues of the service brought in, all overlaid with the most intelligent of vector motion patterns – each and every cue designed to make the logo look like it’s moving even as it sits stationary on it’s card.

And of course – the acid green, all of this given an almighty additional shot with the acid green colour, beautifully contrasted with jet-black as can be seen from these business card mock-ups.

Each and every detail, each and every action being used used to create a powerful brand identity for what promises to be an exceptionally exciting start-up – we wish them luck…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

14
Oct

‘Helping to Reduce Violence In Society Today’

One of the projects that has given us the greatest satisfaction in recent times is our creative work with The Scottish Violence Reduction Unit. The SVRU are responsible for thoughtful, practical and ultimately effective actions reducing violence in our society today. They have made a significant difference over the last 15 years or so in Scotland and a similar body is now being set-up in London.

There is still much work still to do here in Scotland but one of the real successes of the SVRU has been the ultra-targeted method with which different projects are used to incrementally and effectively reduce different types of violence in our homes, streets & public places.

We were delighted to be given the opportunity to help this exceptional organisation bring these different programmes to life with these graffiti-inspired illustrations – Street & Arrow, Mentors in Violence Prevention, Navigator, Ask Support Care (ASC) and One Community.

Each illustration looking to summarise what these exceptional programmes does in the most imaginative and captivating ways possible.

 

 

We hope you like…

Contact us if you’d like to find out more..

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

Find Out More About Benedetto >>>

13
Oct

A Decade Of Success

We’ve been really delighted to be working with Declan, Michael and the rest of the wonderful folks at Portal Security for a number of years now…

A few weeks ago they celebrated their 10th birthday and what a 10 years it has been – innovative new products, set-piece client wins, offices in both Scotland & England, accreditations of excellence in their operations and a real attitude of giving back to the communities they serve through countless hours of charity work and so much more. All of this has been at the heart of this decade of success for the organisation..

Of course we were more than happy to wrap all of these outstanding achievements into this special timeline infographic (hey it’s what we do..) Ascending timeline showing the growth of the company, a special hybrid mix of photos, icons, words and most of all cloaked in the most Portal of Portal Blues..

Happy birthday folks….

THE LOFT

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

Find Out More About Benedetto >>>