We’ve been updating our portfolio recently & boy have we been busy! Lots and lots of lovely new projects to get excited about. Each one, a big, beautiful idea brought to life in the most imaginative way possible…
You can see them by checking out our site…
What’s even more exciting is that we’re just warming up…
Coming Soon!!
Living in Glasgow and working at The Loft, in the city centre, have its advantages when it comes to lunch time.
Especially, if I am on my way to have a nice coffee and I come across the incredible graffiti work of Smug, a photo-realistic local street artist. I cant help to look again and again to this beautiful, full of detail, refreshing and surprising artwork in the middle of the city. Definitely, a lunch with a view.
Awesome countryside on Ingram Street
Alejandro
Anybody that has followed our journey in the last couple of months will know that it’s been pretty hectic. We have delivered so many new projects in such a short space of time that we’ve barely had time to breathe. However, one of the things that I am most happy about, looking back, is the quality of work and incredible productivity shown by Alejandro, Ruth and most recently Eamon. Exceptionally creative and beautifully detailed solutions delivered time after time after time.
I was asked recently how we’ve been able to do so much so quickly?
I’m proud to say that it all comes down to the power of ideas. We quickly define what we are looking for, how it should make somebody feel and then look for that beauty in just about anything we can find… Energy particles, star formations, stories, data configurations, classic movie themes, playground games, absolutely anything…
When you’re inspired, half the battle is won!
We believe that the power of ideas can conquer all. Which reminds me we have another deadline to meet.
Benedetto
Benedetto is an enthusiastic Creative and Business person.
‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.
He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.
His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.
Bravo Glasgow!
Anybody that’s ever been to see their favourite band play will know all about the crowd singalong – be it Oasis and ‘Don’t look back in anger,’ Snow Patrol and ‘Run’ or Paul McCartney with ‘Hey Jude;’ the big ballad unites people in a wonderful way and it doesn’t just happens at gigs – social media channels provide live and interactive commentary to people watching their favourite programmes or sporting events too. Everybody can be involved.
Brands must perform a similar role. They are there to empower and inspire, but more than that, they must be representative of the people that live them. People must be bought into a brand and want to shout about it. Even more true when so much of a brands noise is now made on social media.
With that in mind. We must say ‘Bravo’ to Glasgow.
Recent winner of ‘the Transform Awards.’
‘People Make Glasgow’ is more than a slogan; it is an accurate and compelling description of what the city is about. It is simple. People get it, people like it and people buy into it.
It can be easily shared on social media as a #tag to a tweet, it can be adapted for photography and can be expressed in an infinite number of different ways by the people of the city itself.
It is no surprise that it has been so successful and won so many awards recently.
We can’t wait to get the stickers for our windows so once again.
‘People Make Glasgow’
Bravo!
Benedetto
Benedetto is an enthusiastic Creative and Business person.
‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.
He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.
His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.
We recently rolled out an exciting brand identity for the new and innovative Fridge Angels, a Glasgow-based company who offer fully comprehensive sales and servicing packages for refrigeration and air-conditioning needs.
Working closely with the director, John, we developed an identity for the business that has positioned it at the forefront of the industry in Glasgow and the surrounding area.
Taking inspiration from the inner workings and cooling cycle of the refrigeration and air-conditioning units — coupled with John’s huge emphasis on customer care — we developed a logo which communicates the message of the company ‘wrapping around’ the customer’s every need.
We used sophisticated, curved lines to hint at angel wings that wrap around the halo—representing the customer—in the centre. We furthered this concept with the use of warm, friendly, and inviting colours — which also worked well to position the company away from others in the industry. Along with sophistication, there’s a huge element of fun thrown in for good measure. This comes across really well on the new website where we’ve used a mix of bold colours, original icons and even cartoon versions of the Fridge Angels team.
This was my first project at the loft and I must say, it was a really fun and rewarding project to complete. The whole team here at the loft worked really hard to complete the project for John, who was the perfect client and knew exactly what he was looking for—and also brought Prosecco to toast the completion, which is always appreciated! I hope to work with John and the Fridge Angels team in the future.
Eamon.
The arrival of our eagerly awaited business cards caused reactions from us like a bunch of kids on Christmas morning – and it’s easy to see why!…
These quadruplex, letter-pressed, foil printed beauties provide us with ooh’s and ahh’s of admiration from the lucky selected folk who get handed one (it’s hard to part with them)
Glasgow Press done a brilliant job and just look at that gorgeous packaging of their’s too.
All in all – a huge thumbs up from us! We hope you agree..
Ruth
Ruth brings a truly distinctive style to the loft as a designer. A real scholar of minimalist design, Ruth is never happier when applying those principles to her own workspace. Favourite pastimes include dusting her iMac and tidying her desktop. She’s also been known to never turn down a cup of tea.
One of the most interesting parts of being in business is the ‘dreaded’ elevator pitch. For those unfamiliar with the ritual… If you were to walk into an elevator and somebody were to ask about your business. Could you tell them about it in the time it takes for the elevator to go from the bottom floor to the top?
About 30 seconds to be precise.
I’ve spent years creating, chopping, changing and honing my elevator pitch to meet prospective clients when out and about…
But now…
Well I simply give people one of our very special business cards (you’ll hear more about them later…) and ask them to check out our portfolio online.
I generally don’t need to say anymore, our work speaks for itself…
You’ll find most of what we do on our website and Facebook pages but not everything. So here is a quick run-through of some of the other lovely things we’ve been working on recently…
Fridge Angels, branding & website
Women’s Enterprise Scotland, infographic
Jim Henderson, Blog & Art direction
Murphy Insurance, Website Design
Altia Solutions, Product Logos
Altia Solutions, Updated Brand Identity
Every project, toasted with a glass of bubbly…
Benedetto
Benedetto is an enthusiastic Creative and Business person.
‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.
He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.
His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.