BRIEF

It’s always a pleasure to win competitive pitches, and winning one with the BBC was a real high-point for our studio. As many know, the BBC has a large number of brands, sub-brands, local brands, etc. We were asked to work with BBC Scotland on one of their digital brands ‘BBC OWN IT.’

BBC OWN IT gives advice to teenagers about ‘bossing their lives online.’ Large companies currently have unprecedented levels of access into the lives of young people, through digital devices. We were asked to look at ways to raise awareness about smartphone privacy for those young people who use the site.

SOLUTION

We wanted something that was fun and memorable. Alongside the team at the BBC, we came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes. We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels.

All fun ways to generate awareness of how large organisations get access to your data. The illustrations were great fun to create and were further personalised to suit the BBC OWN IT brand style.

RESULT

A tremendous result. The BBC were delighted with the final visuals, which were used throughout their website and social channels. The idea of using smartphone characters has been continued by the organisation to this day.