BRIEF

BBC OWN IT helps teenagers ‘boss their lives online.’

Large multinational companies currently have unprecedented levels of access into the lives of young people through their digital devices.

We were asked for ways to raise awareness about smartphone privacy for those young people who would visit the BBC website.

SOLUTION

We decided to create a bold series of illustrations.

We wanted something that was fun and memorable and came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes.

We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels. All ways to generate awareness of how large organisations can get access to your data.

The illustrations were great fun to create and were further personalised in-line with the existing BBC OWN IT brand.

RESULT

A tremendous result. The BBC were delighted with the final visuals, which were used throughout their website and social channels. The smartphone characters created are still used by the organisation to this day.