BBC OWN IT gives advice to teenagers about ‘bossing their lives online.’ Large companies currently have unprecedented levels of access into the lives of young people, through digital devices and we were asked to look at ways to raise awareness about smartphone privacy for those young people who use the site. We were asked to create a bold series of illustrations and to incorporate the distinctive sub-brand identity.


We wanted something that was fun and memorable and came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes. We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels.

All fun ways to generate awareness of how large organisations get access to your data. The illustrations were great fun to create and were further personalised in-line with the BBC OWN IT brand.


A tremendous result. The BBC were delighted with the final visuals, which were used throughout their website and social channels. The idea of using smartphone characters has been continued to be used by the organisation to this day.