We’ve been having a good look at ourselves at the loft recently – thinking about our values, our culture and where we want to be in the next 18 months or so, a great exercise..
One of the things we’re most excited about is the subtle shift of what our company does from Brand Communication to Creating Brand Experiences For People.
What’s the Difference?
Well communication means engaging people on one level whereas producing an experience is much more profound, encouraging of creativity and most importantly – is effective for the client.
In practice, the services remain the same, and the way we do them to a certain extent too. But we now build on those details which make a difference. The magic touches that create an experience – more creative print techniques, better paper-sourcing for brochures, websites with buttons that people want to press, campaigns that are more dialogue and less broadcast, brand marks which truly capture the imagination, etc.
As stated, all things we’re already doing but with a greater emphasis on surprise, delight and a proper commitment to the end-user experience.
Benedetto
