BenRiach are one of the largest and most famous whisky distilleries in the renown Speyside region of Scotland. We’ve worked with the organisation for a number of years and were delighted to be given the opportunity to design the packaging for their first ever ‘Cask Strength.’

The new whisky, bottled straight from the cask, would be one which delivers an intensity leaving even the most passionate whisky lover looking for a little water.

BenRiach were looking for a bold design which would lead the way with future expressions and they were also looking for ‘Peated’ and ‘Non-Peated’ versions too.

SOLUTION

We were inspired by BenRiach’s desire for more excitement and our main idea was to showcase an exploding cask, one which was quite literally blown apart by the strength of what’s inside.

We pushed the limits of this concept by dramatising the perspective of the final illustration. Bronze foiling, distinctive colour matches and a speckled paper print all added to the visual drama.

The final design is tactile, rich and another step forward for the brand.

RESULT

We were delighted with the final results as were BenRiach.

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

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25
Jul

BENRIACH QUARTER CASK

Posted by benbordone

BRIEF

BenRiach is a distillery set in the heart of Speyside. They’ve been producing premium quality single malt Scotch whisky since 1898.

The loft team had created several expressions for them in the past and were now being asked to create a new design for the organisation. We were given specific instructions to be bolder and more experimental for their ‘Quarter Cask’ expression.

BenRiach wanted to see elegant designs for both peated and unpeated versions and we were also asked to design an emblem for ‘The Heart of Speyside.’

SOLUTION

The loft team does love ‘bold’ and ‘experimental.’ We explored designs around fractions to represent the Quarter Cask size. The final design shows a quarter cask beside a full-sized cask and a fraction showing the numbers 1 and 4. We designed a stamped mark of a man involved in the peating process which BenRiach has since used for all peated versions.

The final touch was the choice of colour scheme. We eventually selected a series of rich greens inspired from Burnside Springs, bold colours which helped to signify BenRiach’s move away from more traditional expressions.

For the ‘Heart of Speyside’ design, we used the words sitting over a series of sketched dots depicting the lines of the region on the map.

RESULT

“The organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

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14
Jun

SOCEX, 2017 BROCHURE DESIGN

Posted by benbordone

BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a highly influential national forum aimed at connecting the various strands of the law-enforcement community. The national conference gives them an opportunity to meet and discuss the issues of the day.

THE LOFT had helped to create the initial brand and were delighted to work with the event-organisers for the 3rd year in a row for the design of the 2017 conference brochure and communications. We were asked to be bold in bringing the main themes of the event to life, ‘harm and impact on communities,’ whilst building on the existing SOCEX visual identity.

SOLUTION

Previous brochures had made use of a network graphic and this was carried on for the third year in a row. We complimented this visual system with vivid page backdrops, each bringing different aspects of the conference themes to life.

We made widespread use of a hooded figure to symbolise the effect crime has on communities. This was particularly helpful to the event organisers in avoiding the risk of stereotyping race or gender.

RESULT

The main conference brochure, alongside the other communications produced. were all incredibly well-received by both the client and also the delegates of the conference.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two-day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX

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23
May

THE BENRIACH COLLECTION

Posted by benbordone

BenRiach are one of the largest and most famous whisky distilleries in the renown Speyside region of Scotland. For close to 5 years, we oversaw the design of all of BenRiach’s new expressions. This included during the period of the company’s change of ownership to the global giant Brown Forman.

The partnership started when BenRiach were looking to re-design their 10-Year-Old Single Malt. A significant project for the company and one they entrusted to the loft team. The design was to be bold, premium and establish a new visual identity for the brand. This project naturally was a huge success.

Thereafter, we’ve worked with BenRiach on other projects including the ‘Cask Strength’ where we communicated the strength of the liquor in an exploding cask, the innovative ‘Quarter Cask’ with its distinctive green packaging and more recently the ‘Triple Distilled’ which pushes the limits of what is possible with print packaging.

Each and every design bolder and more adventurous, in-line with a company with real aspirations for growth. There have been other designs too and some awaiting release. We have loved every minute in bringing each of these wonderful expressions to life, and onto the shelves. All the while, providing marking support to the wider organisation.

“The BenRiach 10-Years-Old is a key launch for us, as it marks a significant milestone; it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager for BenRiach

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand & the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown-Forman

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14
May

NETWORK RAIL GREMLINS

Posted by benbordone

BRIEF

A unique event with Network Rail deciding to close Central Station and show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’

We were delighted to be given the opportunity to design an advertisement and corresponding online communications as part of this landmark and very fun event.

SOLUTION

A dream brief, we meshed together the appeal of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of the station, the clock, as the focal point of the poster.

The Gremlins?

Well, they do get up to mischievous things, don’t they? One of the most entertaining points of a successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail

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05
May

SOCEX, BROCHURE DESIGN

Posted by benbordone

BRIEF

SOCEX (The Serious & Organised Crime Exchange) is a highly influential national forum designed to bring the law-enforcement community together. The event was in its second year and as the creators of the original brand, we were delighted to be given the opportunity to create the conference brochure and communications for the 2016 event.

After the success of the first year, the organisers of the conference requested a document which would reflect the greater steps taken to professionalise the event.

SOLUTION

We heavily built on the visual themes and successes of the 2015 conference brochure.

The colours were updated to a bold dark grey complimented with a vibrant magenta colour finish. The network theme of the brand was carried throughout the different pages of the brochure.

Finally, a special UV spot-finish of the logo was created for the front cover to give it a higher-quality finish and present the conference with greater professionalism and flair.

RESULT

The brochure was widely praised by both the client and also the delegates of the conference. It was considered to be a step forward from the design of the previous years’ brochure. We would continue to work with the event organisers and sponsors for SOCEX for the next 3 years.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX

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14
Apr

PETEX

Posted by benbordone

BRIEF

Petroleum Experts (PETEX) are widely seen as one of the most innovative and forward-looking companies in the oil and gas sector. They are an engineering-software company whose digital tools are used by production companies throughout the world.

We were delighted to be the first creative company to work with them in over 20 years. We were asked to design ‘a visual representation that an engineer in Timbuktu could understand’ for their Digital Oil Field (DOF Suite.)

SOLUTION

We carried out an almost forensic level of investigation to properly understand what the ‘Digital Oil Field’ was and its value to customers.

We explored a wide range of potential messages before deciding that the software helps ‘companies better understand the commercial potential of their oil field asset.’ These words were the basis for further creative ideas.

Several ideas were mocked-up and the selected concept was based on the inner-workings of a telescope with each lens representing the five layers of the software. ‘A Clearer View’ was adopted as a tagline and a secondary advert was produced for a ‘desert’ scene in addition to the original offshore image.

RESULT

Petex were delighted with the final result, and many years on, the visual theme continues to be used today.

“The team at the loft created an image that visually captured the remit we set – our business, our industry sector and a technology message – in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website.”

James Woodrow, Petroleum Experts Limited

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14
Apr

GLASGOW CHAMBER OF COMMERCE

Posted by benbordone

BRIEF

The summer of 2014 was a significant time for Glasgow, the city was hosting the Commonwealth Games, the Independence Referendum was a very live topic and most significantly, the city was going through a period of economic success. Success that was mirrored by the Glasgow Chamber of Commerce.

We were delighted to be asked to create an infographic that would provide an ‘at-a-glance summary’ of these parallel success stories. The design would be featured as a centrepiece in ‘The Glasgow Business Magazine.’

SOLUTION

We created a visually striking piece of work, something that would entice a reader to want to learn more. The infographic was made up of skyscraper buildings showing the growth of the city and the tagline ‘Glasgow on the Rise.’

Key statistics such as 4,250 people attending Chambers events, a 30% increase in mid-size company memberships and a 15% increase in Premium Partners were all highlighted to showcase individual success stories.

Great efforts were made to ensure that there was an appropriate balance between visual drama and important information being communicated to the reader.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chamber of Commerce

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14
Apr

ALTIA, POSTCARDS

Posted by benbordone

BRIEF

Altia Solutions are a rapidly growing software company which helps investigators save time, increase productivity and improve the accuracy of their work. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider range of activities, we collaborated with their sales and customer-service teams to create a range of campaigns communicating the tangible benefits of their software to existing and prospective customers.

SOLUTION

We worked closely with the staff of Altia to generate key ‘metrics’ for each of their software packages and then used these as part of a number of campaigns.

These metrics included…

Toolkit reducing an investigator’s time in scanning a set number of bank statements from over 4 hours to under 20 minutes.

Toolbar allowing an investigator to identify and report intricate account transactions in a more efficient way from over 8 hours to under 30 minutes.

Insight providing a single, robust and ‘easy-to-link’ location for multiple forms of police data.

These metrics were shared as postcards, as part of a Christmas campaign and also digitally. One of the project highlights was the creation of the marketing line, ‘There is no time like the present; there is no present like time.’ Which came from the company Managing Director, Ian Watson.

RESULT

“We’ve been collaborating with the loft for many years and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager for Altia Solutions

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14
Apr

ALTIA, INFOGRAPHICS

Posted by benbordone

BRIEF

Altia Solutions are a rapidly growing software company that helps investigators save time, increase productivity and improve the accuracy of their investigations. They serve customers nationally and internationally.

The company was looking for a graphical image which their sales teams could use as an elevator pitch, when giving demonstrations of their software solutions. The final result would be used at trade shows, demos and by their team in conversation with existing and prospective clients.

SOLUTION

We began with the Altia software sub-brands and made the decision to explode, extrude and transform them into three-dimensions.

Each image has complimentary 2D infographics that explain what the software does and the contrast of simple information with the drama of the exploded objects help to create a very bold, purposeful and useful series of reference images.

RESULT

“Altia have been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas. In that time they have delivered an updated branding for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use and often to tight deadlines.”

Ian Watson, Managing Director of Altia Solutions

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Category: GRAPHIC DESIGN

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