GRAND GATES

IDENTITY DESIGN / GRAPHIC DESIGN
BRIEF

Grand Gates design, manufacture and install beautiful hand-crafted gates. The company has an exceptional portfolio with a wide range of stunning designs crafted in a variety of fine metals. As a long-term client, we were delighted to be given the opportunity to help develop a new identity for the brand which was fresh, modern and showcased the craftsmanship of their work.

SOLUTION

A dream brief, we instantly explored creative ways to showcase the idea of fine craftsmanship with our original sketches and ideas. We homed in on the idea of using a metallic finish for the main concept, and after much exploration, selected a pale gold.

The logo itself was kept simple, with the letters GG being used back-to-back, and the words being written with a modern typeface.  We worked closely with the client to develop the tagline ‘Safety, Security and Style.’ Finally, the pale gold finish was carried through into a complimentary icon set.

The identity was brought to life in a number of ways including with a series of exquisitely crafted business cards from Glasgow Letterpress.

RESULT

“We’ve been working with the loft for many years and in that time they have helped us to develop our values, brand our company and assisted with a series of different communications. It’s always a pleasure to work with them and see what magic they will create next. The team is inspiring with their creative talents and how they pull it all together to make sense. Highly recommended.”

Jamie Doak, Managing Director of Grand Gates Ltd