BRIEF

Aqualisa are one of the world’s leading producers of premium showers, founded in 1976 and based in Kent, the company had received private equity backing and was growing rapidly.

The organisation was looking to increase their ‘B2B’ sales by selling directly to homebuilders, they required a brochure which would showcase the style of their products, the quality of showering experience and ‘ease of installation.’

SOLUTION

We wanted the brochure to showcase the quality of Aqualisa’s stunning shower range.
We selected a variety of beautiful images from the Aqualisa photographic library including dramatic images of people using the showers, the units in a wet environment and stunning detail shots.

Clear graphics were used to demonstrate the ‘easy assembly’ and ‘superior environmental performance’ of Aqualisa products.

These factors, alongside several others, was obviously incredibly important for homebuilders.

RESULT

One of a number of successful projects delivered for Aqualisa over a number of years…

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa