YES STRATEGIC PLAN

GRAPHIC DESIGN / BRAND LOVE / VISION & VALUES
BRIEF

We were delighted to work again with long-standing client and friend ‘Young Enterprise Scotland.’ YES Scotland is a charitable organisation that inspires young people to learn and succeed through enterprise.

We were delighted to be asked by CEO Geoff Leask to bring their ‘three-year strategic plan’ to life in the most imaginative way possible. We were asked to create something completely different to the standard corporate plan, something that could win hearts and minds while appealing to all of the key stakeholders of the organisation – board members, sponsors, volunteers, apprentices, school pupils, teachers and staff.

SOLUTION

We explored a vast number of ideas, we considered creating a newspaper with the desired headlines in three years time, we looked at infographics, etc. We had been asked for something that was truly innovative and eventually decided upon creating a set of bespoke playing cards.

Short and punchy, their designs would include the main points of the three-year plan, but more importantly how it would individually impact and help key stakeholders. For the design, we featured each of those stakeholders, combining photos with eye-catching graphical backdrops and, as a surprising twist, the backs of the cards use the organisation’s own tartan.

The cards were given in a subtle black envelope.

RESULT

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience. At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland