Tag: branding

19
Nov

Quick Wins!!

More pings from the contact form, unexpected calls from new clients, offers of collaboration, bigger re-orders, greater recognition, fresh possibilities, new opportunities, big wins, small wins and best of all – quick wins… (A must for any great marketing strategy.)

Quick wins are good for the soul – they give little jolts of excitement, fresh doses of motivation and much needed vindication. They help to build crucial momentum for those big and lofty goals you’re chasing.

At the loft we get determined, sometime obsessive about the tiny wins – those little momentum shifters that get everything moving – one new customer, one more enquiry, one more phone call, one more view on social. We know those tiny wins compound over time and deliver real value.

Over many years, we’ve developed countless super lean action plans (these are our kinds of marketing strategy) – single pages of A4, presented like scrap-book pages, put together in an hour or two, presented in about 15 minutes, approved, put into action and delivering value for the client in a matter of days.

No days lost to unnecessary consultancy, no time lost on laborious presentations, no 22-point strategic plans and no Return-On-Investment that is so far into the future you lose interest.

What’s brilliant about the leaner approach is that it gives the client a quick win, some immediate value, a reason to get excited – something to build on. Brilliant for people that are time-poor (almost anybody scaling a company) and most of all – their success stimulates new and more exciting ideas giving everybody something to build on.

More weighty plans will always have a place but we’re big believers in keeping it light, being a bit more outcome-focussed and getting as much early momentum as possible.

“Go as far as you can, when you get there, you’ll see how to go farther…”

Brilliant for rapid growth with brand, marketing and creative services. If you have ideas in mind or would like to chat to us, give us a shout, we’d love to hear from you…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is thrilled to manage a great team, work with brilliant clients and have a lot of fun mixing with so many great people in business.

 

Useful Links

The Lean Start-Up by Eric Ries >>>

<<< Accelerate by the loft

<<< To see more of the loft’s brand solutions 

28
Oct

New Design & Branding Projects P3

Part 3 of a new series showcasing some of our exciting Design & Branding projects launched  in the last few years…

Practical Steps to Better Mental Health

One of the clients we’ve found most fulfilling to work with over the last few years is the TRC Group, an organisation which provides integrated therapeutic support to individuals in both London and Edinburgh. With a new website launched just before lockdown in early 2020 – their large, experienced and diverse therapeutic team began creating short posts to help people with the emotional toll of lockdown.

Posts included relaxation techniques, coping mechanisms and other free tools/techniques/thought-pieces to help people better cope with everything that was going on. Useful at the best of times times, priceless during the several phases of lockdown we’ve had during the last 18 months.

We were more than happy to work with the TRC Group to help them put together all of this outstanding content into its own digital library with collated blog posts, resource centre and press articles.

https://trcgroup.org.uk/library>>> for more info.

A tremendous function that I’m sure we can all gain some value from…

 

A More Connected Scotland

‘Technology as an enabler’

‘A vehicle for providing fresh opportunities’

‘Creating ways and means to improve the quality of life for the people of Scotland – all of Scotland.’

These were just some of the ideas that we were asked to communicate when creating an infographic for Seric Systems several years back.

Our magnificent team put together a wonderful visual of a Scotland re-created as nodes and links, imaginatively including several icons to communicate important ideas such as diversity and inclusion, all underpinned with the stunning blue brand colour of Seric Systems.

Thrilled to recently see this infographic still being used many years after it was originally designed, slightly re-purposed on this slide-presentation for SmartSTEMs, as well as Seric, with the sister’s charity’s stunning brand wings now included.

 

Welcome to Glasgow

Delighted to welcome friends from Norway, Italy, Spain, The Netherlands, Denmark, Singapore, Germany, Australia, China, Canada, USA, Indonesia and so many other nations to Glasgow…

In the next couple of weeks the city of Glasgow will be proudly welcoming delegates from all over the world for COP26. As a proud Glasgow-based company we were thrilled to be given this opportunity to help our friends at the Glasgow Chamber of Commerce extend the international hand of friendship with this special COP26 graphical skyline – each of the participating countries recognised with one of their country’s most famous landmarks mixed in with traditional Scottish elements, icons of sustainability and our very own Nessie making a guest appearance…

We hope all involved enjoy their stay and once again, a very warm welcome to Glasgow…

If you’d like to find out more about our Design & Branding services contact us to find out more…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

28
Oct

New Design & Branding Projects P2

The second part of a new series showcasing new Design & Branding projects launched by the loft in the last few years..

 

Edinburgh Marketing

Multiplying The Reach Of Scotland’s Capital

Greater investment, a larger digital footprint, a more globalised presence, effective actions designed to support more people living in Edinburgh, studying in Edinburgh, working in Edinburgh and investing in Edinburgh. These were just some of the many stories that Edinburgh Marketing wanted to communicate when creating an infographic to showcase the impact of their agency over the previous decade or so.

A last minute-project created in double-quick time – we kept it super-simple letting the words, numbers and stats speak for themselves, each metric re-created using the ’This is Edinburgh’ brand colours, wrapped around a tight gridded structure and finished off with a Seth Godin inspired outline of the city re-created with its citizens – present and future.

A super-fast piece created to represent the great work of a great agency.

 

Impactful Introductions

One of the client’s we’ve absolutely loved working with over the last few months is PMA Recruitment Services. A new-start recruitment company which specialises in the construction sector. They believe in positive, personalised and sustainable recruiting – and as we’ve recently found out – making impactful introductions too.

We’ve been thrilled to help them make a splash with an incredibly bold new identity, some stunning letter-pressed business cards (more about these later) and this beautiful new website complete with this most impactful of introductory images.

If a pictures does speak a thousand words then this one really is priceless – beautifully captured while the PMA team were on-site, walking towards their work and messing around by the ever-aware Stuart Nicol (Nobody was watching him.) A beautiful photographic introduction to the company as well as the website.

PMA Recruitment Services have only been in business for a matter of months so far and are already moving incredibly quickly, we are sure you’re going to hear plenty more about them in the future, this is just the start. Check out their site >>>

RESOLVELOCK

Resolvelock is a new locksmith service coming soon to Glasgow, Scotland and eventually the rest of the UK.

Their mission – to deliver the most responsive, agile and lightning fast locksmith service possible in the space that they operate.

We absolutely love branding at the loft and this project just reminded us at every stage why. We worked tirelessly with their team to create an identity which reflected all of their values, we used every tool possible to enhance our designs and we agonised over even the finest details to ensure that the finish was of the highest standard possible.

Bolder fonts selected, typeface weights ramped up, characters brought closer together, little cues of the service brought in, all overlaid with the most intelligent of vector motion patterns – each and every cue designed to make the logo look like it’s moving even as it sits stationary on it’s card.

And of course – the acid green, all of this given an almighty additional shot with the acid green colour, beautifully contrasted with jet-black as can be seen from these business card mock-ups.

Each and every detail, each and every action being used used to create a powerful brand identity for what promises to be an exceptionally exciting start-up – we wish them luck…

If you’d like to find out more about our Design & Branding services contact us…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

 

28
Oct

New Design & Branding Projects P1

We are delighted to present a series of exciting and new Design & Branding projects created by the loft in the last few years..

 

A DECADE OF SUCCESS

Visual of Portal Security Timeline Infographic

We’ve been really delighted to be working with Declan, Michael and the rest of the wonderful folks at Portal Security for a number of years now…

A few weeks ago they celebrated their 10th birthday and what a 10 years it has been – innovative new products, set-piece client wins, offices in both Scotland & England, accreditations of excellence in their operations and a real attitude of giving back to the communities they serve through countless hours of charity work and so much more. All of this has been at the heart of this decade of success for the organisation..

Of course we were more than happy to wrap all of these outstanding achievements into this special timeline infographic (hey it’s what we do..) Ascending timeline showing the growth of the company, a special hybrid mix of photos, icons, words and most of all cloaked in the most Portal of Portal Blues..

Happy birthday folks….

THE LOFT

 

 ‘HELPING TO REDUCE VIOLENCE IN SOCIETY TODAY’

One of the projects that has given us the greatest satisfaction in recent times is our creative work with The Scottish Violence Reduction Unit. The SVRU are responsible for thoughtful, practical and ultimately effective actions reducing violence in our society today. They have made a significant difference over the last 15 years or so in Scotland and a similar body is now being set-up in London.

There is still much work still to do here in Scotland but one of the real successes of the SVRU has been the ultra-targeted method with which different projects are used to incrementally and effectively reduce different types of violence in our homes, streets & public places.

We were delighted to be given the opportunity to help this exceptional organisation bring these different programmes to life with these graffiti-inspired illustrations – Street & Arrow, Mentors in Violence Prevention, Navigator, Ask Support Care (ASC) and One Community.

Each illustration looking to summarise what these exceptional programmes does in the most imaginative and captivating ways possible.

 

 

 

We hope you like…

 

WORKING TOWARDS A MORE SUSTAINABLE FUTURE

‘Working towards a more sustainable future…’ Or ‘Andare avanti verso un futuro più sostenibile..’

We’ve been busy bees at the loft in the last couple of months creating new identities, websites, campaigns and in this case infographics…

One of the things we’ve been most proud off is this lovely little visual we created alongside Letizia Macri, the Vice President of the ESG European Institute in Rome, Italy. Letizia and the ESG’s vision is to help create a more sustainable, accountable and socially responsible form of commerce across Europe and beyond.

A lovely little project (and with strong Italian roots,) a great little project to be personally involved in…

Infographic is available in both Italian & English languages, but we thought we’d go for Italian for this particular post..

You can find out more about Letizia and the ESG at… https://esginstitute.it

A presto…

Infographic of a more sustainable future

If you’d like to find out more about our Design & Branding services contact us…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

 

26
Oct

A More Connected Scotland!

A More Connected Scotland!

‘Technology as an enabler’

‘A vehicle for providing fresh opportunities’

‘Creating ways and means to improve the quality of life for the people of Scotland – all of Scotland.’

These were just some of the ideas that we were asked to communicate when creating an infographic for Seric Systems several years back.

Our magnificent team put together a wonderful visual of a Scotland re-created as nodes and links, imaginatively including several icons to communicate important ideas such as diversity and inclusion, all underpinned with the stunning blue brand colour of Seric Systems.

Thrilled to recently see this infographic still being used many years after it was originally designed, slightly re-purposed on this slide-presentation for SmartSTEMs, as well as Seric, with the sister’s charity’s stunning brand wings now included.

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

24
Oct

Practical Steps to Better Mental Health

One of the clients we’ve found most fulfilling to work with over the last few years is the TRC Group, an organisation which provides integrated therapeutic support to individuals in both London and Edinburgh. With a new website launched just before lockdown in early 2020 – their large, experienced and diverse therapeutic team began creating short posts to help people with the emotional toll of lockdown.

Posts included relaxation techniques, coping mechanisms and other free tools/techniques/thought-pieces to help people better cope with everything that was going on. Useful at the best of times times, priceless during the several phases of lockdown we’ve had during the last 18 months.

We were more than happy to work with the TRC Group to help them put together all of this outstanding content into its own digital library with collated blog posts, resource centre and press articles.

https://trcgroup.org.uk/library>>> for more info. A tremendous function that I’m sure we can all gain some value from…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

05
Apr

Branding FAQs

Each and every day this week, we are answering frequently asked questions people have about their brands…  (Branding FAQs.)

Today’s question is…

Question – 4
Creating a brand is obviously an important part of business so how much should I spend on my brand?

Our Answer

Ha ha, one of our favourite questions – just like the chicken and egg conversation – what comes first a budget or a price?

We usually like to get things moving at the loft so we give costings pretty quickly after an initial enquiry. In all honesty, branding work can range from the hundreds to the thousands of pounds and much more for larger companies. There are also providers at all ends of the spectrum so there are no limits to what can be spent.

However, creating a brand should not be expensive. A lot of the character of a great brand comes from the culture of the company. The experience your customers or staff have on a daily basis – how people are greeted, how durable is the product or service itself, the quality of the after-sales process, does the company follow up well if there is a problem, etc, etc.

Each of these brilliant basics are just as impactful as great brand/marketing communications and they are completely free.

With regards to how much you should spend?

Spend whatever you are comfortable spending. You’ll know deep down how much certain things should cost and what your own budget is.

As mentioned above, you’ll find providers at all ends of the spectrum, don’t risk too much on an isolated project and look to capitalise on those moves that are delivering you results – be it a social campaign, regular website updates or some kind of video podcast, etc..

That way, a truly exceptional ROI is there for the taking.

As always, if you’d like some more information or ideas, please don’t hesitate to contact us…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

 


 

Branding FAQ’s (Previous Questions…) 
Yes, we are frequently asked questions on branding, website design, social media communications, etc – all the ins and outs of this wonderfully interesting subject – so we thought we’d wrap up some of the answers we generally give into a series of short posts.

These are our Branding FAQs.

Here goes…

Question – 1

We know branding is important, we hear about it a lot, we want to create a stronger brand and presence for our organisation but we just have no idea where to begin.

With Branding, Where Do I Start?

Our Answer
What a great question!

Start by working out what you want to do with your business first. Let your brand serve your business and not the other way around…

What do you want your business to achieve? More sales from existing clients? Attraction of new customers? Attraction of staff members? Improved reputation in the marketplace? Improved perceived value of your products/services? Something else?

The clearer you can be with the desired outcomes, the easier it will be to create ideas that boost your business and therefore your brand. You will also be in a position to give a much clearer brief to your creative/marketing agency and therefore help them more to help you.

To give a little more context, here are a few real-life examples, from clients we’ve helped in the past. 

A software company we worked with for many years was able to increase their sales with existing customers by sending out short little E-mail shots introducing them to new features of the software they were already using. By helping their operators to use their existing packages better, more people in the office started to use their software and licenses-per-customer increased significantly.

We’ve worked with countless companies and been able to help them attract new customers with just a few simple updates to their website. Small additions such as good testimonials on the home-page, less burdensome enquiry forms and a clear telephone number somewhere visible on the site. Each of these micro-details helping to transform the number of enquiries and therefore number of new customers gained by our client.

Finally, we’ve been able to help several manufacturing companies increase the perceived value of their products by simply creating and sharing high-quality, effective art-directed photography of their products. Photography which showcases their products in their best lights, being used by customers and presented in an eye-catching and seductive way. All factors which help increase the average sale value, particularly from new customers for those manufacturing companies.

Once clear on the outcome – the answers can be incredibly imaginative – sales promotions, small product giveaways, E-Books, parts of an E-Book, simple website updates, social campaigns, case-studies, bespoke newspapers, etc, etc…

At the loft, we always believe in spending a little more time in defining the end-outcome, keeping the solution light and manageable, then creating something which is easily repeatable once successful.

Helping business owners and organisation leaders to create stronger, more effective and commercially viable brands.

Question – 2

How do I make my brand stand out from the crowd?

Our Answer

Another great question and one with a bit of a historical context. The whole concept of branding was created by farmers branding their cattle to show ownership and to distinguish them from the others. In time, the profession has evolved, but the idea of differentiating your product, service or company remains the same.

The best way to help your brand stand out is to work out what is special about your product/service/organisation and celebrate that difference in the most effective way possible using all possible marketing channels.

If you’re a printer that is always on hand for clients with last-minute deadlines – find ways to communicate and celebrate your accessibility.

If you’re an accountancy firm with sector-specific expertise in one area – consider ways to celebrate this enhanced wisdom and knowledge.

If you’re an online retailer that sells rare and ‘hard to find collectable’ products – then this is the perfect place to start when crafting your message.

If yours struggling for answers for this one – ask your customers/staff or write a list – going on a journey of discovery about what is great about your own products, service, company, organisation or brand is great fun.

Question – 3
I keep hearing about Facebook, Instagram, YouTube, Twitter, etc, etc. How can these help me to build my brand.  Where does social media fit in?

Our Answer
Another Great Question!!

All these channels are brilliant for giving you the opportunity to show off your brand to lots of new people as well as communicate with people you already know. As well as basic products and services, you can show off more of who you are, what you do and how you do it. All great mini brand-builders.

The options with social are endless – present a little bit about your team-members, showcase different ways people use your products, communicate which social causes you support, share customer testimonials, fun pics of the office, name-check people you are working with, etc…

Whether it is words, pictures or video – each and every interaction gives you the opportunity of another positive engagement with your customers, staff and others too – helping you to build and strengthen the way people perceive your brand.

As always, if you’d like some ideas in how to put this into practice, please don’t hesitate to contact us…

Benedetto

 

17
Feb

Exponential Impact with Hero Content

Why ‘Hero Content’ can multiply the effectiveness of your brand and marketing actions.

With marketing and branding activities – we’re always looking for actions that make the biggest impact for the least effort – E-Mail Campaigns, Videos, Podcasting, Blogging, Print, Old-Fashioned Advertising, etc, etc. Each of these will help us to persuade more people to do business with us, each of these can be honed to deliver outstanding results over time, each has their own specific types of benefit.

However, over the years at the loft, we’ve found that to deliver real and lasting impact – it is less a question of what but how.

We’ve learned that to create lasting change – what you produce must be able to hold somebody’s attention, should be high-quality and be something that lasts too. ‘Hero-Content’ might be a new phrase to many but creating it may be one of the biggest game-changers for any one of your marketing efforts.

Hero-Content is a higher quality of communication that can be used in a range of different places, in a range of different ways, it can be scaled up, used repeatedly and is endlessly flexible. It tends to be super high-impact, created by a specialist and can be anything from a high-quality infographic to a short 30-second video sound-bite to an effective ad. It can even be a paragraph of text successfully describing your company’s top products or services.

The advantages to your company’s marketing are many, however the real benefits of hero-content to rapidly-growing companies are more personal – having fresh, creative and high-quality creative on-file will save your Marketing Director many a sleepless night with tight deadlines looming fast. (The bi-product of any successful and rapidly-growing company.) It removes the pressure from creatives under tight time constraints and if used properly will give a level of brand consistency and professionalism that can only be advantageous to your company’s creative efforts.

Over the years, we’ve created high-quality hero-content for a number of companies – high impact infographics which industrial companies have used in brochures, websites and even sales powerpoints, abstract sub-brand identities for software companies, photographic imagery for professional firms, etc. Over the years, we’ve been an ‘On-Demand Agency’ with many rapidly growing companies and we’ve learned much about creating and using hero-content first-hand.

Here are a few things we’ve learned..

– We recommend creating hero-content as part of a bigger brand/marketing project – a company re-brand, a website, a brochure or formal campaign.

– It really should be done by a specialist freelancer or agency. Please make sure you agree to have full access to all creative outputs afterwards.

– Once you have agreement on a style that works – it is best to get as many variations from your agency/freelancer as possible – like most innovation projects – the first example takes the longest time to create. Afterwards, with a formula in place, it gets easier and quicker.

– And finally – although we’ve created lots of amazing stuff over many years to tight deadlines at the loft, beautiful creative that is still used many years after it was first produced. It really is best to take a tiny step back and give your freelancer/agency a little more time to get this spot on.

The results will be compounded, I promise…

To see more examples of ‘Hero Content’ as created by the loft.

Check out…

Altia-ABM, A Creative Partnership >>> 

Scottish Leather Group, Celebrating Sustainability >>> 

As always, if you would like a hand then please don’t hesitate to contact us>>>.

For more information on ‘Hero-Content’ >>>

 

31
Oct

Talent Alert

They do say variety is the spice of life – something we know all too well at the loft.

One-Stop Shop, Full-Service Agency, Multi-Disciplinary Design….

How about ‘Composite Service Propositions’ – for those of you that want to be a wee-bit fancier with the words?

Whatever the terminology, we do like complex and intricate creative challenges and we’re just so happy to be able to offer so many different things to so many wonderful people in lots and lots of different sectors.

All the obvious things too – graphic design, website design, branding, etc.

But also more interesting and obscure items – ‘Brand DNA’ ‘Accelerate’ and even ‘Brand Love’

I mean who wouldn’t want to create some love for their brand?

Despite all the business chat, we mainly wanted a reason to show off our lovely new service icons and to create a wee Talent Alert for the exceptional work of Chloé Davenport, a newly graduated student from The City Of Glasgow College.

Amazing work Chloé!!

We’ve already seen what you’ve sketched out next for us – which we also can’t wait to share…

So it’s ‘Back-To-Work’ for us. Creativity knows no bounds…

Benedetto

28
Jun

Resurgence, Interview With Award Winner, Entrepreneur and Investor, Brian Williamson.


‘Resurgence’ is the new video podcast for entrepreneurs, business owners and organisational leaders that are looking to thrive, not just survive, at the end of the current crisis. In this series, we are bringing you interviews with some of our top business and organisational leaders and looking at what they’ve done so far, how they are preparing for the future and how they are looking to turn this crisis into something positive for the people they serve.

In our latest interview, we talk to award-winning entrepreneur, investor and current chairman of 4icg Brian Williamson. In an incredibly wide-ranging interview, Brian goes into business pivots, gap-funding, talking to investors, post-work environments, re-imagining business propositions, leading during challenging times and how calm seas never made a good sailor. In his talk ’necessity, the mother of all invention’ he explains how the current crisis can potentially be the starting point of something great for entrepreneurs, business owners and leaders. A great 35 minute watch for anybody looking to thrive.

The series is brought to you by Glasgow-based design and branding agency – the loft.
Important Messages

These are some of the key messages from the interview.

Necessity is the mother of all invention

Narrow The Chasm – when looking for gap funding

Present the light at the end of the tunnel when talking to banks.

Your exec summary has to set someone on fire.

Investors don’t have time to read 38 pages – but they may do – if the exec summary is exciting enough.

The exec summary should be the most exciting part to read and rest of plan is validation of that summary.

People want to be fired up by the business opportunity and the person’s passion.

You have to be objective driven with remote working.

Involve employees with the objective of the business and how they fit in.

We want the output, but we tend to measure the input.

Being output driven is where we want to be. We’ll have more output-focussed minds which is what we want.

We’ve been trained to being input managers.

You’re really solving your customer’s problem or helping them to grasp an opportunity. You have to put yourself in their shoes.

You have to understand the challenges of the market.

If you can understand the market, you can shape a solution.

You need to understand the market and that means finding out what people want.

There is nothing better than 10,000 people telling you what they want.

Calm seas never made a skilled sailor.

I’ve been through 5 recessions and many company challenges, in each one, I’ve come out stronger on the other side. There is a great amount of learning to come from this.

Out of the crisis comes solutions – to new problems.

Your business can be part of that solution.

That’s where the opportunity lies – there are more problems than we can shake a stick at right now.

Interview tic-toc

0 Mins | Introduction of LOFCAST and Brian Williamson by Benedetto

2 Mins | Working from home, 2-3 times greater productivity. Geting used to issues with businesses and support. Whats coming out the other end?

3 Mins | Incredible 4icg Pivot – fast action, 24/7 response, morphing premises to safe working environments, shielding vulnerable people (Incredible speed.)

5 mins | Importance of extending cash runways to de-stress yourself and establishing control. How long can I last and create choices.

7 mins | Asking for increased credit terms.

8:30 Mins | Rotating staff to make ‘furlough’ more effective.

10 mins | Success in apply for CIBLs Loans, keep the bank informed of what you’re doing during bad times and present GAP funding appropriately. (Narrow The Chasm.)

11:30 Mins | Banks are reasonable people, but present light at the end of the tunnel

13 Mins | Present the business plan as a story, vision is all-important, it has to be exciting. 14 Mins, Summary has to be exciting with business plans, regardless of the current climate.

14:30 mins | Importance of telling the story in technical and human manner. People waant to be fired up by business opportunity and person’s passion for the business.

16 mins | Other big moves – implementing remote working for other companies. Being objective driven when managing staff. Harder but possibly more effective.

17 mins | Radicalised thinking post-virus, working with London investors chasing him as opposed to him chasing them, speed of movement is now truly remarkable.

18:30 mins | 4icg’s 4-day work-week, negotiating terms with unions in the past, importance of genuine productivity,

19:30 mins | Empowering employees in where they fit in and to communicating the difference they can make.

20 mins | Importance of focussing on output as opposed to the input. Importance of being output driven

21 mins | Are we really being productive or just being busy? Input managers and possibilities of being more output-focussed.

22 mins | 4icg’s legendary pivot for small business’s looking to digitise their offering, back to basic principes – you’re basically solving your customer’s problem.

23 mins | Understanding the market and shaping a solution, how restaurants have successfully pivoted,

24 mins | Helping restaurants re-bound after COVID-19, 4icg’s new product offering

25 mins | Advice to pubs/restaurants and travel agents – planning when the future is so uncertain.

27 mins | Likelihood of more localised holidays for citizens, people want to travel somewhere with their own transport,

28 mins | Travel industry needs to understand the client’s needs now, package holidays,

30 mins | Updated safety and security for health and beauty salons,

31 mins | Making clients feel comfortable, Peer-to-peer learning with the IOD.

32:30 mins | Roosevelt quote – calm seas never made a skilled sailor, being through 5 recessions and challenging times with clients, comes out stronger every time.

33 mins | Always come out stronger on the other side, reflect on what’s happening in society, hackathons to stimulate creative thinking, innovative products to deal with COVD challenges.

34:30 mins | Your business can become a solution to that problem.

35 mins | Ideal environment to find creative solutions to these problems.