The second part of a new series showcasing new Design & Branding projects launched by the loft in the last few years..
Multiplying The Reach Of Scotland’s Capital
Greater investment, a larger digital footprint, a more globalised presence, effective actions designed to support more people living in Edinburgh, studying in Edinburgh, working in Edinburgh and investing in Edinburgh. These were just some of the many stories that Edinburgh Marketing wanted to communicate when creating an infographic to showcase the impact of their agency over the previous decade or so.
A last minute-project created in double-quick time – we kept it super-simple letting the words, numbers and stats speak for themselves, each metric re-created using the ’This is Edinburgh’ brand colours, wrapped around a tight gridded structure and finished off with a Seth Godin inspired outline of the city re-created with its citizens – present and future.
A super-fast piece created to represent the great work of a great agency.
One of the client’s we’ve absolutely loved working with over the last few months is PMA Recruitment Services. A new-start recruitment company which specialises in the construction sector. They believe in positive, personalised and sustainable recruiting – and as we’ve recently found out – making impactful introductions too.
We’ve been thrilled to help them make a splash with an incredibly bold new identity, some stunning letter-pressed business cards (more about these later) and this beautiful new website complete with this most impactful of introductory images.
If a pictures does speak a thousand words then this one really is priceless – beautifully captured while the PMA team were on-site, walking towards their work and messing around by the ever-aware Stuart Nicol (Nobody was watching him.) A beautiful photographic introduction to the company as well as the website.
PMA Recruitment Services have only been in business for a matter of months so far and are already moving incredibly quickly, we are sure you’re going to hear plenty more about them in the future, this is just the start. Check out their site >>>
Resolvelock is a new locksmith service coming soon to Glasgow, Scotland and eventually the rest of the UK.
Their mission – to deliver the most responsive, agile and lightning fast locksmith service possible in the space that they operate.
We absolutely love branding at the loft and this project just reminded us at every stage why. We worked tirelessly with their team to create an identity which reflected all of their values, we used every tool possible to enhance our designs and we agonised over even the finest details to ensure that the finish was of the highest standard possible.
Bolder fonts selected, typeface weights ramped up, characters brought closer together, little cues of the service brought in, all overlaid with the most intelligent of vector motion patterns – each and every cue designed to make the logo look like it’s moving even as it sits stationary on it’s card.
And of course – the acid green, all of this given an almighty additional shot with the acid green colour, beautifully contrasted with jet-black as can be seen from these business card mock-ups.
Each and every detail, each and every action being used used to create a powerful brand identity for what promises to be an exceptionally exciting start-up – we wish them luck…
If you’d like to find out more about our Design & Branding services contact us…
Benedetto is an enthusiastic creative and business person.
His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.
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For more information on brand-building by Benedetto >>>