Tag: Talent Tasters


Enough To Feed An Army, MCR Pathways Talent Tasters

As we do this little trip down memory-lane, looking at grainy smartphone pics. We couldn’t not mention MCR Pathways Talent Tasters, we’ve now done more than ten of these wonderful events over the years. The last one just before COVID hit in March 2020.

Each and every one of them getting us a little bit out of our comfort zones, every single one of them presenting new challenges, every one of them reminding us how fortunate we are that we get to do what we love every single day.

And more than that – individually we’re the lucky beneficiaries of having had people in our lives who have believed in us and helped us nurture our own talents.

Talent Tasters are wonderful events where we get anywhere up-to 10 young people (who are a part of the MCR Pathways programme) with the charity’s co-ordinators in a room and give them as close to a lifetime design experience as possible for half a day.

We usually do some kind of self-branding exercise – sketches, some time with the designers in front of a computer and then a little mini-presentation afterwards. Very much in the sprit of the loft, they are pretty much the only time – our studio is completely closed to clients, deadlines or any other form of interruption and we do everything we can to engineer the possibility that maybe just maybe, one of the young people we work with on that day is inspired the way we were when we decided to pursue a life of creativity.

One of the funnier aspects of this great experience is the king-size breakfast that we sometimes enjoy before the creative work begins, we always over-buy and end up with the hilarious contrast of some young people not eating anything to others that are so high on sugar that they could take off and fly. On this particular occasion, our first event, if memory serves me right the full table was swiped at the end with one of the young people even taking a full jar of Nutella back away with them.

Giving something back is truly remarkable.. :-p



Benedetto is an enthusiastic creative and business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

Find Out More about the remarkable MCR Pathways programme >>> 

Or the loft’s unique culture >>>