BRIEF

Obesity Action Scotland are a Scottish-Government supported organisation which helps to promote healthy eating and better lifestyle habits. They had been carrying out significant research over several years and were looking to showcase their findings to the Scottish Parliament.

Their main findings were that carrying extra weight had a heavily detrimental effect on the human body – obviously the heart and lungs, etc but also unexpectedly on organs such as the brain and even eyes. There were also wider dangers with diabetes and cancer.

We were asked to highlight this research by creating a memorable health campaign which features an eye-catching infographic.

SOLUTION

We presented many different ideas, but eventually agreed with the organisation to develop a more humorous concept.

‘The Organg’ was a gang of over-worked organs of an unhealthy person. Each had their own personalities – Bonnie Brain, Hamish Heart and co. They were joined by nasty characters such as Devlin Diabetes, etc.

A range of campaign materials were created for the organisation including a ‘Top-Trumps’ inspired infographic.

RESULT

“Obesity Action Scotland worked with the loft to develop a series of graphics aimed to deliver health messages. The whole process from presenting wide range of ideas to choose from, to narrowing down the concepts, to fine tuning the final product, was easy and enjoyable. the team was very professional, approachable and easy going with plenty of initiative. Working with the loft team was a pleasure, thank you!”

Dr Anna Strachan, Policy Officer of Obesity Action Scotland