BRIEF

THE LOFT’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP,) he and the team had the idea of organising a collection of seminars featuring some of the Scotland’s most interesting thought-leaders and business stars.

The events would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

THE LOFT played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie.

Naturally, we were also responsible for the marketing of these events and created a series of effective social media campaigns. These included creative, art-directed photographs of each of the speakers.

MacRoberts Solicitors, SocietyM and The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too.

The speakers themselves benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted by their own organisations as part of their marketing communications.