‘Making Every Penny of Money & Every Second of Time Count’
Throughout the years, it’s been our mission to make sure that our clients (and ourselves for that matter) maximise every single bit of time and money we’ve got when taking on creative projects… Exceeding expectations is always the goal, here are a couple of quick pointers on how we do this.
1. Be Unashamedly Commercial
Sometimes we’re bombarded with choice – what kind of project? Website updates, infographics, social campaigns, etc. Do we enhance what we have or start again? At the loft, we start with a budget, write a list of activities and then prioritise the ones that deliver the most benefit first . The more commercially valuable a project, the more bought-in the management team will be and the more you’ll enjoy the process.
2. Being Organised Delivers Better Results
If you’re having quality case-studies written by a professional copy-writer, have them spend a tiny bit more time re-formatting the content for your social channels. If your photographer is on-site doing individual pics of the team for the website – again see if you can have those pics re-formatted for social media, for brochures, or even for future press-releases, etc… Also, when you’ve got a professional on-site look to get as many activities as possible in one visit – your provider’s set-up and travel times will eat into your creative budget so best to take a full-day packed with great activities to get more high-quality content than 2 x half-days, etc… Just make sure you provide a good lunch and lots of good coffee. However, and this is a big proviso, this is all dependant on you being organised from the outset, so every time you’re engaging a creative professional or agency. Think what else their time could be used to give additional value. In all honesty, good providers should be making you aware of these value-adds beforehand.
3. Become Invaluable To Your Provider.
The company that can give more work to one agency, one photographer, one designer, etc will undoubtedly become more valuable to that provider which should allow you to command better rates or terms.
4. Direct is Fine
Seriously. Most creatives love working with decisive, no-nonsense types of clients that know exactly what they want and who may even be quite blunt with their feedback. Almost, the yin to their yangs. It saves so much time for everybody involved. I’m not saying be deliberately mean but clear about what you’re looking for.
5. Fast Deadlines
Fast deadlines are wonderful for maximising efficiency – everybody just has to be focussed, concentrated and on their game from the get-go. Also, most good creative providers are usually quite happy to know that there is a deadline to protect against spec creep and therefore their profit margins. However, proceed with caution, be reasonable with your requests and consider using this tactic sparingly. There is a line and it’s best not to cross it – you’ll know from the provider’s reaction when you’re close.
6. Ask For Reference Images Or Even Sketches
If you’re not entirely certain of what you want, then simply ask the agency/creative provider to take a very small amount of time to provide some reference examples from their folio, some other examples from other providers or even a quick series of sketches, etc… This will help you to more quickly understand what you want, respect your relationship and to de-risk the project for both yourself and the provider.
Just six quick tips from many years maximising creative budgets for our clients and ourselves.
If you have any questions, please don’t hesitate to contact us.
Benedetto is an enthusiastic creative and business person.
His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.
He is thrilled to manage a great team, work with brilliant clients and have a lot of fun mixing with so many great people in business.