Tag: The Loft

19
Nov

Quick Wins!!

More pings from the contact form, unexpected calls from new clients, offers of collaboration, bigger re-orders, greater recognition, fresh possibilities, new opportunities, big wins, small wins and best of all – quick wins… (A must for any great marketing strategy.)

Quick wins are good for the soul – they give little jolts of excitement, fresh doses of motivation and much needed vindication. They help to build crucial momentum for those big and lofty goals you’re chasing.

At the loft we get determined, sometime obsessive about the tiny wins – those little momentum shifters that get everything moving – one new customer, one more enquiry, one more phone call, one more view on social. We know those tiny wins compound over time and deliver real value.

Over many years, we’ve developed countless super lean action plans (these are our kinds of marketing strategy) – single pages of A4, presented like scrap-book pages, put together in an hour or two, presented in about 15 minutes, approved, put into action and delivering value for the client in a matter of days.

No days lost to unnecessary consultancy, no time lost on laborious presentations, no 22-point strategic plans and no Return-On-Investment that is so far into the future you lose interest.

What’s brilliant about the leaner approach is that it gives the client a quick win, some immediate value, a reason to get excited – something to build on. Brilliant for people that are time-poor (almost anybody scaling a company) and most of all – their success stimulates new and more exciting ideas giving everybody something to build on.

More weighty plans will always have a place but we’re big believers in keeping it light, being a bit more outcome-focussed and getting as much early momentum as possible.

“Go as far as you can, when you get there, you’ll see how to go farther…”

Brilliant for rapid growth with brand, marketing and creative services. If you have ideas in mind or would like to chat to us, give us a shout, we’d love to hear from you…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is thrilled to manage a great team, work with brilliant clients and have a lot of fun mixing with so many great people in business.

 

Useful Links

The Lean Start-Up by Eric Ries >>>

<<< Accelerate by the loft

<<< To see more of the loft’s brand solutions 

14
Nov

Undercover Billionaire

Very little matches the sheer thrill, excitement and emotion of start-up entrepreneurship – backing yourself to do something special, taking a chance on a new product/service, winning those first customers, creating teams with little or no experience, building systems, exploring new paths, finding their limitations – all done at pace, usually done with a fluctuating bank balance and fluctuating sleep patterns too. I have a serious respect for anybody who has been able to build a business from nothing into something sustainable and of scale- which leads me to Undercover Billionaire.

Undercover Billionaire is a programme which explores all of the above and so much more. Released in the United States by Discovery, where they send an entrepreneur to an unknown place, take away their identity, their contacts, their wealth, etc and give them an old phone, a truck and $100. They have to take on an alias name and are tasked with creating a $1,000,000 business in just 90 days. This second season sees three incredible entrepreneurs take up the challenge – tech investor Monique Idlett, real-estate developer and designer Elaine Culotti and The Founder of the 10X Movement – Grant Cardone.

Safe-to-say, it is a brilliant watch, I don’t spend much time in front of the TV but I’ve already been through this series a couple of times. There is just so much to learn from three entrepreneurs who are well past the start-up phases of their careers do what they do best – the sophisticated-yet-genuine way that Monique is able to build relationships with others, her ability to plan and create value too, the just awe-inspiring drive, determination and can-do attitude of Elaine Culotti who also possesses something rare and special in the way she puts together teams of people who just love her despite her pushing them all to their absolute limits. Finally, Grant Cardone, the reason I got into the show in the first place, Mr10X’s salesmanship is definitely something to admire as well as his infectious enthusiasm and ability to deliver. Without giving too much away, all three of them achieve something spectacular not only with the businesses they build but the relationships they create throughout the process.

We’ve had entrepreneurship programmes on the telly for a while now but there is definitely something quite special about Undercover Billionaire. All three of these outstanding individuals are tasked with the challenge to see ‘if the American Dream is still alive and well in the 21st century.’

What you see is that although they each have unique talents – there is nothing there that can’t be learned and done by any/all of us – Undercover Billionaire, well worth a watch…

Benedetto

Useful Links

Watch Undercover Billionaire >>>

Monique Idlett >>>

Elaine Culotti>>>

Grant Cardone >>>

<<< The Loft’s Entrepreneurial Approach

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

28
Oct

New Design & Branding Projects P3

Part 3 of a new series showcasing some of our exciting Design & Branding projects launched  in the last few years…

Practical Steps to Better Mental Health

One of the clients we’ve found most fulfilling to work with over the last few years is the TRC Group, an organisation which provides integrated therapeutic support to individuals in both London and Edinburgh. With a new website launched just before lockdown in early 2020 – their large, experienced and diverse therapeutic team began creating short posts to help people with the emotional toll of lockdown.

Posts included relaxation techniques, coping mechanisms and other free tools/techniques/thought-pieces to help people better cope with everything that was going on. Useful at the best of times times, priceless during the several phases of lockdown we’ve had during the last 18 months.

We were more than happy to work with the TRC Group to help them put together all of this outstanding content into its own digital library with collated blog posts, resource centre and press articles.

https://trcgroup.org.uk/library>>> for more info.

A tremendous function that I’m sure we can all gain some value from…

 

A More Connected Scotland

‘Technology as an enabler’

‘A vehicle for providing fresh opportunities’

‘Creating ways and means to improve the quality of life for the people of Scotland – all of Scotland.’

These were just some of the ideas that we were asked to communicate when creating an infographic for Seric Systems several years back.

Our magnificent team put together a wonderful visual of a Scotland re-created as nodes and links, imaginatively including several icons to communicate important ideas such as diversity and inclusion, all underpinned with the stunning blue brand colour of Seric Systems.

Thrilled to recently see this infographic still being used many years after it was originally designed, slightly re-purposed on this slide-presentation for SmartSTEMs, as well as Seric, with the sister’s charity’s stunning brand wings now included.

 

Welcome to Glasgow

Delighted to welcome friends from Norway, Italy, Spain, The Netherlands, Denmark, Singapore, Germany, Australia, China, Canada, USA, Indonesia and so many other nations to Glasgow…

In the next couple of weeks the city of Glasgow will be proudly welcoming delegates from all over the world for COP26. As a proud Glasgow-based company we were thrilled to be given this opportunity to help our friends at the Glasgow Chamber of Commerce extend the international hand of friendship with this special COP26 graphical skyline – each of the participating countries recognised with one of their country’s most famous landmarks mixed in with traditional Scottish elements, icons of sustainability and our very own Nessie making a guest appearance…

We hope all involved enjoy their stay and once again, a very warm welcome to Glasgow…

If you’d like to find out more about our Design & Branding services contact us to find out more…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

28
Oct

New Design & Branding Projects P2

The second part of a new series showcasing new Design & Branding projects launched by the loft in the last few years..

 

Edinburgh Marketing

Multiplying The Reach Of Scotland’s Capital

Greater investment, a larger digital footprint, a more globalised presence, effective actions designed to support more people living in Edinburgh, studying in Edinburgh, working in Edinburgh and investing in Edinburgh. These were just some of the many stories that Edinburgh Marketing wanted to communicate when creating an infographic to showcase the impact of their agency over the previous decade or so.

A last minute-project created in double-quick time – we kept it super-simple letting the words, numbers and stats speak for themselves, each metric re-created using the ’This is Edinburgh’ brand colours, wrapped around a tight gridded structure and finished off with a Seth Godin inspired outline of the city re-created with its citizens – present and future.

A super-fast piece created to represent the great work of a great agency.

 

Impactful Introductions

One of the client’s we’ve absolutely loved working with over the last few months is PMA Recruitment Services. A new-start recruitment company which specialises in the construction sector. They believe in positive, personalised and sustainable recruiting – and as we’ve recently found out – making impactful introductions too.

We’ve been thrilled to help them make a splash with an incredibly bold new identity, some stunning letter-pressed business cards (more about these later) and this beautiful new website complete with this most impactful of introductory images.

If a pictures does speak a thousand words then this one really is priceless – beautifully captured while the PMA team were on-site, walking towards their work and messing around by the ever-aware Stuart Nicol (Nobody was watching him.) A beautiful photographic introduction to the company as well as the website.

PMA Recruitment Services have only been in business for a matter of months so far and are already moving incredibly quickly, we are sure you’re going to hear plenty more about them in the future, this is just the start. Check out their site >>>

RESOLVELOCK

Resolvelock is a new locksmith service coming soon to Glasgow, Scotland and eventually the rest of the UK.

Their mission – to deliver the most responsive, agile and lightning fast locksmith service possible in the space that they operate.

We absolutely love branding at the loft and this project just reminded us at every stage why. We worked tirelessly with their team to create an identity which reflected all of their values, we used every tool possible to enhance our designs and we agonised over even the finest details to ensure that the finish was of the highest standard possible.

Bolder fonts selected, typeface weights ramped up, characters brought closer together, little cues of the service brought in, all overlaid with the most intelligent of vector motion patterns – each and every cue designed to make the logo look like it’s moving even as it sits stationary on it’s card.

And of course – the acid green, all of this given an almighty additional shot with the acid green colour, beautifully contrasted with jet-black as can be seen from these business card mock-ups.

Each and every detail, each and every action being used used to create a powerful brand identity for what promises to be an exceptionally exciting start-up – we wish them luck…

If you’d like to find out more about our Design & Branding services contact us…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

 

26
Oct

A More Connected Scotland!

A More Connected Scotland!

‘Technology as an enabler’

‘A vehicle for providing fresh opportunities’

‘Creating ways and means to improve the quality of life for the people of Scotland – all of Scotland.’

These were just some of the ideas that we were asked to communicate when creating an infographic for Seric Systems several years back.

Our magnificent team put together a wonderful visual of a Scotland re-created as nodes and links, imaginatively including several icons to communicate important ideas such as diversity and inclusion, all underpinned with the stunning blue brand colour of Seric Systems.

Thrilled to recently see this infographic still being used many years after it was originally designed, slightly re-purposed on this slide-presentation for SmartSTEMs, as well as Seric, with the sister’s charity’s stunning brand wings now included.

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

24
Oct

Practical Steps to Better Mental Health

One of the clients we’ve found most fulfilling to work with over the last few years is the TRC Group, an organisation which provides integrated therapeutic support to individuals in both London and Edinburgh. With a new website launched just before lockdown in early 2020 – their large, experienced and diverse therapeutic team began creating short posts to help people with the emotional toll of lockdown.

Posts included relaxation techniques, coping mechanisms and other free tools/techniques/thought-pieces to help people better cope with everything that was going on. Useful at the best of times times, priceless during the several phases of lockdown we’ve had during the last 18 months.

We were more than happy to work with the TRC Group to help them put together all of this outstanding content into its own digital library with collated blog posts, resource centre and press articles.

https://trcgroup.org.uk/library>>> for more info. A tremendous function that I’m sure we can all gain some value from…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

13
Sep

Aillie & Jade, The Future In Good Hands..

It’s always great to work with new designers – they always offer super-interesting perspectives, new ideas and essentially make us think twice about what we’re doing and if we could do it much, much better. This week we had the pleasure to work with, not one but, two exceptionally talented young ladies – Aillie and Jade.

Aillie has just graduated from Glasgow Clyde College and Jade is in her final year at The City Of Glasgow College. Both did an absolutely phenomenal job this week bringing some great new energy to our currently digital studio, wowing us with some incredibly exciting ideas and helping us get on top of a rather heavy workload with just a little bit more flair.

Of course we’d love to share with you what they did, but all creative work is schtum for now as we show our clients first, but here are a couple of arty images from their folios…

We’ll definitely share their great work with you in the next couple of weeks.

The Future is in Good Hands…

Benedetto

27
Apr

The loft is 8….

It’s 8 years to the day that I finally decided that I was going to fully commit to that freelance project that I had been doing called the loft. Somehow, and looking back I have no idea how I managed it, I had kind of made the transition from being a car designer to a graphic designer to a branding guy. There would be no going back to full-time employment, no return to car design, it was time to make a decision and get on with it and 8 years later – hey presto – we’re still here. I am delighted to report that we are doing better than ever, and despite the craziness of the current moment – I am more excited about the future than ever before…

So to celebrate, I thought we’d take a very quick swing through memory lane and celebrate 8 of our finest moments…

1) Thank you PSYBT

One of the greatest things about 8 years in business has been the peer-to-peer support from so many different people/organisations – The Glasgow Chamber of Commerce, Entrepreneurial Exchange, E-Spark, etc, etc… However, it was The Princes Scottish Youth Business Trust (PSYBT) which really helped us get going. The PSYBT Growth-Fund as well as the mentoring support I received in 2013 was, and still is, completely invaluable. For that we remain incredibly grateful.

2) First Designers, Ruth and Alejandro

By 2013, we really were on the move and during the most incredible weeks ever in October – we moved into our first premises and hired our first designers. This was their first day at work, picking up their I-Macs from the Apple Store. Our new studio was fully-operational by the end of that crazy Friday. Ruth and Alejandro have moved onto pastures new but did an incredible job and retain a very special place in the company’s history.

3) Altia Solutions, the start of something special. 

It would be difficult to talk about our company history without mentioning the amazing folk at Altia-ABM, or Altia Solutions, as they were known back then. We began working with them in 2013 and to date have carried out more than 100 creative projects together. They are all wonderful people but their CEO Ian Watson remains one of the company’s and my own personal best friends. (Here’s a little photo of me sketching some ideas for their old logo.)

4) Early Mornings, Late Nights… 

This isn’t one moment in particular, but a quick nod to those countless, countless early mornings and late nights that characterise our studio’s work ethic. We are proud that we road-test so many concepts, go into more depth to get it right and simply put more into each and every single project than many we know. Our version of creative chaos.

5) A 3-Year Chase of bus company, Alexander Dennis

Anybody that knows me will know that I can be pretty persistent – in fact, very persistent. After hearing the amazing Colin Robertson, CEO of Alexander Dennis, give a brilliant talk during a business dinner, I decided we would one day work with this exceptional bus company. We somehow managed to get his phone number, chased him down, sent him ideas for a company Christmas card, ideas to celebrate their 10th Anniversary. (Anybody that knows us, knows that if you ignore me too long – I will just start sending you ideas anyway,) talked to his Marketing Director, talked to his Group Corporate Affairs Director, talked to a new Marketing Director. Not entirely sure now how it happened but 3 years later we finally managed to work with them on a creative project. It was, and still is, a great honour to have worked with such a fine company and definitely a lesson that Persistence Pays.

6) First Creative Provider of PETEX

Petroleum Experts are one of Scotland’s finest technology companies with a world-class team, leader and product. They had been going for 25 years without ever using a marketing/design/creative/brand agency and we were truly honoured to be the first that they would work with to bring their ‘Digital Oil Field’ software concept to life. Receiving one of their little glass statuettes of the visual we created for them remains one of the happiest moments of 8 years in business.

7) Obesity Action Scotland, First Big Pitch Win

Winning a pitch – either big or small – is a special moment and we were thrilled that our ‘Organg’ concept was selected by Obesity Action Scotland to raise awareness of the potential dangers of Obesity. Four years on – we still love this creative idea.

8) BBC

We have been so lucky to work with some great organisations and some wonderful people – one of these is the BBC who we worked with a few years ago. We’ve worked with lots of great organisations – big and small – over the years but there remains something quite special about working for ‘Aunty.’

9) MCR Pathways

We can’t really celebrate 8 years of business without briefly mentioning the amazing MCR Pathways. We’ve loved each and every one of the 11 Talent Tasters we have carried out, the creative work we’ve done together and the immense personal support Iain MacRitchie has given myself during my business journey.

Ok, one more than we really should have, but at the loft, we have a motto of always doing more than we’re paid for so 9 it is. To be honest, we could have spent all day listing them. Thanks to all of the wonderful people that have supported us, you know who you are, and here’s to another tremendous 8 Years…

Benedetto
BB

Benedetto is an enthusiastic Creative and Business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business

13
May

A shout-out to the successful ones…

It’s been sooo gratifying to hear about some of our clients successes recently. I ended the week last Friday on the train looking at LinkedIn on my phone and seen that one of our customer-experience clients had just won a competitive pitch to represent a global brand – nationally.

Another pitch win for a company that is doing remarkably well. We helped with the opening stages of the design of that pitch which included some pretty late-nights, 11th hour changes and one or two deck overhauls to get it into shape. To see that they had finally got it over the line a few months later was truly wonderful.

This comes at a time when many of our clients are expanding internationally, recruiting new people, opening offices, winning awards and experiencing phenomenal growth.

‘Partnership’ is something we take seriously at the loft – taking responsibility for the success of projects whether a task falls within our remit or not. It can be harder, at times, much harder. But in the end, it is also so much more rewarding and mutually beneficial.

So a quick shout-out to those who are knocking it out the park and for those that aren’t YET. We promise to do more!

Benedetto

BB

Benedetto is an enthusiastic Creative and Business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business

 

27
Apr

7 Years, happy birthday the loft…

It’s kind of unbelievable to think, but on the 27th of April 2012, I got the Companies House certificates e-mailed from our accountant and the loft was officially born.

7 years ago today.

It’s been an incredible journey and if somebody had told me what the future would hold, I would have thought they were absolutely mad! So I wanted to take a moment and celebrate the 7 best things about the journey so far. Here they are, in no particular order..

1. Friendships

Some say you shouldn’t mix business with friendship. I honestly don’t think you can have a business which doesn’t have true friendship at the heart of it – particularly in the services sector. I’m truly humbled and honoured with the friendships we have made in the last seven years – clients, partners, suppliers, some of our old staff and even people we’ve just happened to meet along the way. We’ve had friends lend us office space when we didn’t have a home, we’ve been paid early at times by people who wanted to help and we’ve been the beneficiaries of some great advice too.

To give an example of just how amazing our friends are… A few weeks ago, I was discussing a challenge we were having with a lawyer friend and old client. In addition to some good advice, he ended our coffee meeting by asking ‘what’s your mailing address?’ and one day later I received the absolutely amazing ‘Shoe Dog,’ the biography of Phil Knight, the founder of Nike in the post – an Amazon Prime gift. The most incredible gesture from a wonderful person and we’ve been blessed to have experienced so many of these in the last 7 years. People really are good, full stop.

2. Mentors

Mentors are great, they provide inspiration and a pathway to a better tomorrow and I’ve been so lucky over the years with the ones I’ve had. Lots of people have mentored me in some small way but I’ve also been fortunate to have three ‘kind of’ official mentors too. All three are business owners, all are incredibly successful and titans in their own ways. I can’t tell you how much wisdom, support and great ideas I’ve had from all three of them.

3. Values

There is nothing better than making a living from just being yourself and I’m so proud that the loft has an abundance of great values and lived them to the max too. Everything from pushing the limits of what is possible, to giving great ideas energy to grow, to doing more than you’re paid for, to treating clients like partners not customers, giving something back, finding the beautiful in the seemingly mundane and taking ‘Action’ at every opportunity. There are just so many and we’re at our very best when we live them in the truest way possible.

4. Great Work

We have done some staggeringly good work over the years, and again it goes way beyond what I’m personally capable off, something thats been truly satisfying. Branding projects packed with meaning to infographics that are almost works of art to brochures that are so inviting that you have to read what’s inside. Soooo many great projects and we invest so much time, effort and energy to painstakingly get it right time and time again and without this it just wouldn’t be worth doing. ‘Design With Soul’ IS more than a tag-line, IT IS a way of life.

5. Learning & Limits

You don’t really learn anything until you jump in and test your limits and boy have we jumped in at times. Some times we’ve got hurt, some times it’s been sore but each time we’ve gained something of incredible value. The kind of experience school can’t teach and money can’t buy.

6. Teamwork

We’ve been fortunate to work with some outstanding creatives – both in the team and also contractors and it is their contribution which really should be celebrated. Each of them have given and developed thousands of ideas, some of them absolutely mind-blowing and it is their energy that has helped our hundreds of clients over the past 7 years to achieve their outcomes using design and branding. They are the giants whose shoulders we stand on to make us taller as a company, a creative provider and as a brand.

7. Gratitude

This whole post is a little bit of an acceptance speech but it is worth mentioning again. I am just so grateful to the people that have helped, and you know who you are. But I am even more grateful to have had this experience, it has truly been a blessing. Every day I wake up – sometimes insanely early, sometimes with virtually no sleep, sometimes running on empty – but I just absolutely love what I do. I really love it in a way that words can’t describe. Helping people bring brilliant ideas to life is the most rewarding profession in the world and I’ll happily do it until the day I die.

Or at least for another 7 years.

Happy birthday the loft…

Benedetto

BB

Benedetto is an enthusiastic Creative and Business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business