‘Resurgence’ is the new video podcast for entrepreneurs, business owners and organisational leaders that are looking to thrive, not just survive, at the end of the crisis. In this series we are bringing you interviews with some of our top business/organisational leaders and looking at what they’ve done so far, how they are preparing for the future and mainly how they are looking to turn this crisis into something positive for the future.
In our latest interview, we talk to experienced international business leader, entrepreneur and storyteller Bob Keiller. Bob gives an absolute tour-de-force on the importance of values, purpose and knowing your organisations ‘Why.’ He shares his thoughts about innovation, why it is so important at this time and gives some practical suggestions about how you can make that happen. Finally, he makes a call to businesses to be bold and ask themselves, what else can you do? An absolute must-watch for leader of organisations of any size – with a little extra something in there for charities. Comes in at a lovely and compact 20 minutes too.
Throughout the interview, Bob refers to The Lens Perspective>>>
These are some of the key messages from the interview.
In some ways we can do more
Wisdom comes from experience – none of us have experienced this before.
Your first obligation is to survive.
Look at simple things like credit management, cashflow and customers. Do what you need to do to survive
It’s a good opportunity to go back to basics and reaffirm your why and your how.
You can always change the what, but understanding the why and how of your business is really important.
Innovate – no point in thinking things will get back to normal – it might but it might not!
What skills have we got, what talents have we got, what resources have we got, what knowledges and experiences have we got and what can we do??
We need to test things, we need to try things
As the leader of the business, you won’t have all the answers, but the best place to find a lot of the answers is from the team
Remember what we’re all about, remember what we are doing this for?
Let’s concentrate where we started the journey and where are we headed?
It’s dead easy to read a book but doing it is what really matters.
Culturally – how do we step up the environment that people bring forward ideas that we can collectively develop together.
What else can you do?
We’re not in the business of knowing the answers but we sure are going to go out and find what the options are.
Getting your message across has always been a key aspect of business.
0 – 1:30 Minutes | Intro of Bob Keiller.
3 Mins | What’s Bob Keiller been up-to? Speaking to lots of people, trying to help, had to re-package training sessions into smaller modules (2-hrs, etc.)
4:30 Mins | Different context with this one, very little certainty, some sectors have been harmed badly.
5 mins | Advice is simple – first obligation is to survice, face the difficult decisions, do what you need to survive.
5:30 mins | Good opportunity to get back to basics to re-affirm your why and how.
6 mins | Sometimes running a business is like flying a plane, time to take stock and check what kind of condition it is in.
6:30 mins | Innovate, things might or might not get back to normal, mode of thinking what skills, resources, talents you’ve got and what can you do – rather what can’t you do. This can open up opportunities.
7 mins | Importance of trying things and testing. Importance of innovation and leadership. Harvesting potential answers from the team and use that as a primary source of answers.
8 mins | Values, danger of charities is that they sometimes lack focus and occasionally become more diluted.
9 mins | Importance of getting back to main purpose of the business – what are we doing this for? Who are we doing this for? Getting back to the core purpose.
10 mins | Getting back to the core purpose and values,
11 mins | To pivot or not to pivot, some businesses that have seen a huge increase in business.
12 mins | What else can a company be doing in terms of innovation? Can services be provided in a different way, importance of selling and marketing.
13 mins | Getting services out there and telling a compelling story is important.
13:30 mins | Useful resources for businesses having to innovate for the first time.
14 mins | ‘The lens organisation’ pulling out proposals and craft a few number into business opportunities and prototype with limited resources and time.
15 mins | Culturally – how do we step up the environment that people bring forward ideas that we can collectively prototype and test. Contact the Lens team to find out better how to do this?
16 mins | How would Bob run a sports club, etc?
17:30 mins | David Lloyd gym’s innovation in the past during crisis.
19 mins | Final thoughts, importance of communication, how do you get the message across?
20 mins | Most marketing and comms is pretty ineffective right now. Time to get better at communicating what you’re doing, etc.