Tag: Creating Customer Loyalty for more than 15 years


Alan Meldrum, A Frictionless Experience In a Disruptive World, #GYPSeminarSeries Part-3


Part 3, It Starts with Product (or Service.)

In the third part of Alan Meldrum’s talk, ‘Frictionless Experience in a Disruptive World.’ Alan emphasises the absolute need for a strong product or service in delivering great service. “If the product is poor, you are on a hiding to nothing in getting good customer satisfaction.” Later in his talk, Alan advocates the need for a joined-up approach putting the stakeholder front and their needs front and centre of the journey.

#GYPSeminarSeries ‘Frictionless Experience in a Disruptive World.’
Several months ago, Alan Meldrum, Global Vice-President for Strategy and Client Services of Percepta shared some thoughtful insights with the GYP crowd about why – in an increasingly disruptive world it’s never been more important for businesses to deliver a frictionless stakeholder experience. It was the 4th part of a fabulous #GYPSeminarSeries hosted at SocietyM and Alan was terrific in sharing his views in how to create great customer and staff experiences. We were so happy with Alan that we asked him to do a follow-up in front of the camera and that camera was very kindly provided by Gylen of Boardman Media.

What you are now watching is the third part of a new video series taking Alan Meldrum’s #GYPSeminarSeries online.

Huge thanks to everybody involved – The GYP team, Boardman Media, The Loft Team, The Percepta Team and most of all Alan Meldrum for his time and for giving us such a wonderful insight into how to create successful user-experiences.

With thanks,

You can check out all the people who helped to make this clip below…

Alan Meldrum, Percepta, Creating Customer Loyalty

Boardman Media, Video Production

The Loft, Design & Branding

The GYP Team