Tag: photography


New Design & Branding Projects P2

The second part of a new series showcasing new Design & Branding projects launched by the loft in the last few years..


Edinburgh Marketing

Multiplying The Reach Of Scotland’s Capital

Greater investment, a larger digital footprint, a more globalised presence, effective actions designed to support more people living in Edinburgh, studying in Edinburgh, working in Edinburgh and investing in Edinburgh. These were just some of the many stories that Edinburgh Marketing wanted to communicate when creating an infographic to showcase the impact of their agency over the previous decade or so.

A last minute-project created in double-quick time – we kept it super-simple letting the words, numbers and stats speak for themselves, each metric re-created using the ’This is Edinburgh’ brand colours, wrapped around a tight gridded structure and finished off with a Seth Godin inspired outline of the city re-created with its citizens – present and future.

A super-fast piece created to represent the great work of a great agency.


Impactful Introductions

One of the client’s we’ve absolutely loved working with over the last few months is PMA Recruitment Services. A new-start recruitment company which specialises in the construction sector. They believe in positive, personalised and sustainable recruiting – and as we’ve recently found out – making impactful introductions too.

We’ve been thrilled to help them make a splash with an incredibly bold new identity, some stunning letter-pressed business cards (more about these later) and this beautiful new website complete with this most impactful of introductory images.

If a pictures does speak a thousand words then this one really is priceless – beautifully captured while the PMA team were on-site, walking towards their work and messing around by the ever-aware Stuart Nicol (Nobody was watching him.) A beautiful photographic introduction to the company as well as the website.

PMA Recruitment Services have only been in business for a matter of months so far and are already moving incredibly quickly, we are sure you’re going to hear plenty more about them in the future, this is just the start. Check out their site >>>


Resolvelock is a new locksmith service coming soon to Glasgow, Scotland and eventually the rest of the UK.

Their mission – to deliver the most responsive, agile and lightning fast locksmith service possible in the space that they operate.

We absolutely love branding at the loft and this project just reminded us at every stage why. We worked tirelessly with their team to create an identity which reflected all of their values, we used every tool possible to enhance our designs and we agonised over even the finest details to ensure that the finish was of the highest standard possible.

Bolder fonts selected, typeface weights ramped up, characters brought closer together, little cues of the service brought in, all overlaid with the most intelligent of vector motion patterns – each and every cue designed to make the logo look like it’s moving even as it sits stationary on it’s card.

And of course – the acid green, all of this given an almighty additional shot with the acid green colour, beautifully contrasted with jet-black as can be seen from these business card mock-ups.

Each and every detail, each and every action being used used to create a powerful brand identity for what promises to be an exceptionally exciting start-up – we wish them luck…

If you’d like to find out more about our Design & Branding services contact us…



Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>



Poetry in metal


We had the chance last week to see something very special and unique: a behind the scenes look at how skilled fabricators make bespoke gates. We got an insight into how these big, strong and bold men turn raw metal into works of real beauty. Grand Gates make stunningly elegant work for their clients and I joined photographer Malcolm Cochrane and Eamon Cameron to take pictures in their workshop. This is a taste from Malcolm Cochrane’s work.


The company is based in Perth so we travelled in a ‘quintessentially Scottish’ morning to their warehouse to see where the welding takes place for our photos.


First comes first: Malcolm and Eamon had to do their checks – lighting, location angles, opportunities to be creative.


This is a very grey and cold place where real men are working with iron! Today, it was their turn to be models for the day with Malcolm and Eamon giving them specific instructions on where to stand and how to pose.


Jamie Doak the owner of Grand Gates was involved in the photo-shoots, a strong man not afraid of the camera, he wanted to show that no-one can hold a piece of raw metal as well as he can.




Malcolm was taking pictures of the workers and the beautiful details for hours without rest and I was taking pictures of him for hours without rest so no-one took a picture of me! So I had to take some selfies in the end but this is not the part of the story.

19 copy

Eamon was thinking about one thing the whole time: he only had three bananas for this long, long, long day and he had no idea how he was going to survive.


After a long day a miracle happened. The Sun came out. We now had amazing lighting for the shoot. Malcolm had a chance to take even more beautiful pictures with these new conditions. Even if it was a strange place on first sight; a grey warehouse with hundreds of dangerous machines, that we did not want to even touch. After a few hours we actually realised that the warehouse was rich with potential for taking beautiful pictures. We have never seen so many bright red, yellow and green lights in one place like here – even if the reason for these colours is to make sure that you have a greater chance of staying alive or to better see the hazardous objects dotted around this amazing warehouse.

I am Fruzsina Folfoldi, this has been my fun day at the metal warehouse, over and out…


A Budapest native, Fruzsi brings a healthy slice of European culture to the studio. A keen iconographer, she’s at her happiest when working on anything fun and illustrative. Radiating positivity, she loves nothing more than brewing up a green tea, grabbing an artisanal cupcake and browsing the latest in minimal style design.