Category: INFOGRAPHICS

25
Jul

INSPIRING SCOTLAND

BRIEF

Inspiring Scotland are a Scottish-based charity that are working towards ‘a Scotland without poverty or disadvantage.’ Towards the end of 2017, we were delighted to be given the opportunity to work with them to help them bring two of their most powerful projects to life – ‘Cashback’ and ‘The 14:19 Fund.’

Cashback is a government-supported programme with the proceeds of crime being reinvested back into local communities to make a positive impact to the young people. The 14:19 Fund is a more targeted programme with an innovative venture philanthropy model being used to raise funds to help some of those young most people that most require support. We were asked to create a series of communications to bring both projects to life in the most powerful, vibrant and effective ways possible.

SOLUTION

We decided to use infographics to highlight the success of both programmes. For Cashback – we created a ‘Sim-City’ style illustration which showcased each of the positive values and actions that have been developed by the people delivering the programmes. This was neatly integrated with a series of high-quality infographics bringing some of the more statistical data to life.

For the 14:19 Fund, we created a more illustrated infographic taking the viewer on a ‘5-stage journey’ of a young person moving towards a more positive destination including ‘Employment, Education & Training.’ Similarly, this design is complimented with a series of small infographics showcasing some of the main details of the fund.

RESULT

Both infographics have been tremendously received by the team at Inspiring Scotland. The Cashback infographic now adorns the walls of the Scottish Parliament while both have been used by the organisation as parts of wider marketing campaigns.

 

25
Jul

LYNKEOS — COSMIC RAY INFOGRAPHIC

BRIEF

An incredible company with a bold vision – Lynkeos make use of harmless background radiation to achieve passive inspection of shielded objects and structures – something that can be used in a variety of industries.

We were delighted when they asked us to create an infographic which outlined the various uses of their technology, would be engaging to a wider audience and as easy to understand as possible for potential clients.

SOLUTION

Lynkeos had a strong vision of the infographic design which allowed us to focus on exploring the most effective layouts possible. We decided on a landscape comprising of air, land, sea, and underground. Each ‘section’ would house miniature scenes showing where the technology is used. We decided on a minimal style to make the final graphic user-friendly, digestible and as an addition to the infographic, we created individual artwork scenes for Lynkeos to share on social media.

RESULT

Lynkeos were delighted with the final outcome.

“What we do at Lynkeos is unique. We use naturally-occurring background radiation from cosmic rays to image inside lots of weird and wonderful things. We went to the loft with an idea to help explain to potential customers what our technology can do… and they brought it to life! The team at the loft has been an absolute pleasure to work with and the infographic they produced for us is truly out of this world. Cheers!”

Dr. David F. Mahon, Managing Director of Lynkeos

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

Glasgow City Marketing Bureau was celebrating a ‘decade of success’ and asked the loft to design an info-graphic which would bring some of the very impressive statistics of their achievements to life.

We were asked to create a high-impact visual to give their team a reference to use in presentations with prospective clients. The final info-graphic would be published in both the local and national newspapers.

SOLUTION

Statistics like ‘£1.2 Billion – the value of business tourism secured,’ ‘504 new conferences,’ and ‘being named the UK’s best Convention Bureau 9 years in a row,’ etc were all highlighted in the bold visual. Each of these graphical headlines formed an iconic skyline which would include many of Glasgow’s landmarks. The famous ‘Rubine Red’ of the city was used as a backdrop colour to tie in the ‘People Make Glasgow’ brand.

RESULT

The final info-graphic was featured by the press during the week-long celebrations and there have been several variations since. It was well received by everybody both inside and outside The Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP SUSTAINABILITY REPORT

Scottish Leather Group is a UK based manufacturer of high-quality leather. The organisation is formed of a number of companies including Bridge Of Weir, Lang and Muirhead. They have made significant investments over many years to improve the sustainability of their plants and this allows them to have one of the lowest carbon footprints for leather production in the EU. For their ‘2016 Sustainability Report,’ they were wanting to highlight the exceptional outcomes they had achieved including a significant plant reduction in CO2, the winning of various awards and some of the best health & safety statistics in the industry.

The loft was delighted to assist by creating a brochure which included beautifully art-directed photography, creative infographics and a series of special features designed to bring the information to life. The success of the 2016 project led to another collaboration in 2017 and another in 2018. Throughout this time, the loft has began to oversee a ‘five-year-plan’ to create a more sustainable ‘Sustainability Report’ with a transition towards digital, a smaller document size and one which is printed in a more environmentally friendly way. Each report has been innovative yet in-line with the style of the brand while the photography and infographics have regularly been used by the organisation for other purposes. We have very much enjoyed working with the entire SLG team throughout the last few years and look forward to continuing our collaboration.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft, having been one of the successful recipients of the fund, was asked to create something special to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by ‘The Growth Fund.’

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’ These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted by the majority of us.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

The summer of 2014 was a heady time for Glasgow – the city was celebrating being the host of the Commonwealth Games, the Scottish Independence Referendum was a very live topic in the background and significantly the city of Glasgow was going through a period of real economic success – a success that was reflected by the Glasgow Chamber Of Commerce.

The Chamber asked us to create an infographic that would provide an ‘at-a-glance summary’ of how they had been serving the people of Glasgow and to shout about their many successes. The new infographic would form the centre-piece of the significant August edition for the ‘Glasgow Business’ magazine.

SOLUTION

We decided to create a visually striking piece of work to entice the reader to learn more about the vast accomplishments of both the Chamber and the city of Glasgow itself.

We created an infographic made up of skyscraper buildings, with a tag-line of ‘Glasgow on the Rise’ to show the growth of Glasgow. Key statistics such as ‘4,250 people attending Chambers events,’ ‘a 30% increase in mid-size company memberships’ and ‘a 15% increase in Premium Partners’ were all highlighted to showcase the success of the organisation.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce