Category: INFOGRAPHICS

25
Jul

INSPIRING SCOTLAND

BRIEF

Inspiring Scotland are a charity working towards creating ‘a Scotland without poverty or disadvantage.’ Towards the end of 2017, we were delighted to be given the opportunity to work with them and The Scottish Government on a new infographic to bring the positive outcomes of ‘Cashback’, one of their flagship programmes, to life.

‘Cashback’ is a government-supported programme with the proceeds of crime being reinvested into local communities to help make a positive impact for disadvantaged young people.

SOLUTION

One of the most important parts of the project was to find a way to capture so many positive stories and statistics about ‘Cashback.’ After exploring many ideas, we decided to create a dual info-graphic with a ‘Sim-City’ style illustration showcasing each of the positive areas of investment made into local communities.

This was neatly integrated with a series of more traditional, high-quality graphics bringing some of the statistics to life. Great care was taken to integrate the two very different parts of the artwork into one final piece.

RESULT

The ‘Cashback’ infographic has been tremendously well-received by the team at Inspiring Scotland. It can now be found on the walls of the Scottish Parliament while it has also been used by the organisation as parts of their wider marketing. We were delighted to also be given the opportunity to work on a second infographic for ‘The 14:19 Fund’, another successful programme, just a few months later.

 

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

The Glasgow City Marketing Bureau was an organisation that was founded in 2005 to help build economic activity for the city of Glasgow and after a ‘decade of success’ they asked the loft to design an infographic which would breathe life into the numbers which showcased their remarkable achievements.

We were asked to create a high-impact visual which would give their team a reference for presentations with the final design being featured by both the local and national press.

SOLUTION

Statistics like £1.2 Billion – the value of business tourism secured, 504 new conferences and being named the UK’s best Convention Bureau 9 years in a row were all highlighted amongst others with bespoke graphics and typography.

They were designed around an iconic skyline including many of Glasgow’s famous landmarks and the distinctive rubine red of the ‘People Make Glasgow’ brand was used as a pre-dominant backdrop colour.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It has been very well received by everybody both inside and outside the Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group is a UK-based leather manufacturer who have made significant investments over many years to improve the sustainability of their organisation, plants and practices. A results of this is that they have one of the lowest carbon footprints for leather manufacturing in the EU.

We were delighted to be given the opportunity to produce their 2016 Sustainability Report with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a big step forward for the company and we were asked that it include infographics and art-directed photography.

 

SOLUTION

Some of the numbers were impressive – a reduction of CO2 from 10 to 2 kg/m2 over a 12-year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 40 years – sustainability indeed. The loft team concentrated on creating images, graphics and text that would creatively bring this to life in the most effective way possible.

Beautiful infographics and photographs were produced, and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members giving a more personal approach to the final report.

 

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini campaigns too.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director – Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft, having been one of the successful recipients of the fund, was asked to create something special to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by ‘The Growth Fund.’

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’ These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted by the majority of us.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

The summer of 2014 was a significant time for Glasgow – the city was celebrating the hosting of the Commonwealth Games, the Scottish Independence Referendum was a very live topic in the background and most significantly it was going through a period of economic success – a success that was mirrored by the Glasgow Chamber of Commerce.

We were delighted to be asked to create an infographic that would provide an ‘at-a-glance summary’ of both success stories which would be featured as a centrepiece in ‘The Glasgow Business Magazine.’

SOLUTION

We decided to create a visually striking piece of work that would entice a reader to want to learn more. An infographic was made up of skyscraper buildings, with a tagline of ‘Glasgow on the Rise’ to show the growth of the city. Key statistics such as 4,250 people attending Chambers events, a 30% increase in mid-size company memberships and a 15% increase in Premium Partners were all highlighted to showcase individual success stories.

Great efforts were made to ensure that there was an appropriate balance between visual drama and important information being communicated to the reader.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce

14
Apr

WOMEN’S ENTERPRISE SCOTLAND

 

BRIEF

Women’s Enterprise Scotland ‘provide inspiration, information and a voice for women in business.’ They have a tremendous story to tell. Statistics such as ‘women-led businesses contribute more than £5billion towards the Scottish economy’ and ’94,000 women in Scotland are self-employed.’

Women’s Enterprise Scotland asked the loft to create an infographic that would display these statistics as well as provide a design to their ‘Action Framework.’

SOLUTION

We worked closely with each of the members of the Women’s Enterprise Scotland team to create an infographic that visually told a story of growth for female entrepreneurs in Scotland. We designed an abstract flower that contained elements of information while also proudly incorporating the colours of the famous Suffragette movement at the request of the client.

The infographic was designed to be compatible in both digital and print formats and was complimented with a specially branded document for their ‘Action Framework Launch.’

RESULT

Printed brochures were created for ‘The Women’s Enterprise Action Framework Launch’ in Edinburgh to John Swinney MSP and Angela Constance MSP.

The infographic brochure and action framework all helped to present the case for women’s enterprise in Scotland.

“Women’s Enterprise Scotland enjoyed working with the loft on a project to help us demonstrate pictorially what we do. We were pleased with the process from start to end product. They listened to our brief and developed a creative concept that suited our needs and budget.”

Margaret Gibson, Chief Executive, Women’s Enterprise Scotland