Category: INFOGRAPHICS

11
Dec

Portal Security Timeline Infographic

BRIEF

We’ve been working with Portal Security for a number of years now and were delighted to collaborate with them once again on a very special project. We were asked to design an infographic celebrating their 10 years in business.

Portal Security are a rapidly growing company which provides a range of customer-friendly services including mobile CCTV Towers, Manned Guarding for Events & Front of House Security. They were looking for their infographic to mark many of the notable moments in the company’s history.

SOLUTION

We explored lots of different ways to bring the company history to life, before deciding on the idea of a timeline. The timeline could be used to document the many different events contributing to Portal’s commercial and cultural success as a business.

We combined a variety of medias, each adding to the timeline’s impact – photographs, graphics, headlines, short information notes, etc. We were asked to tilt the timeline upwards to symbolise the growing nature of the company.

To ensure the timeline was effective in reaching as many people as possible – the stories were divided and re-formatted to share as part of a social media campaign on the month of the anniversary. Also, two complimentary explainer videos were created.

RESULT

The entire campaign was a tremendous success and shared throughout all of Portal’s ten-year anniversary in business.

“We’ve been working with the loft for several years now and they helped us to celebrate our 10th anniversary with a great infographic summarising our company’s exciting history until now. The infographic was very nicely done and eventually became an effective set piece campaign for our social media marketing throughout the year. Highly Recommended!”

Declan Goldie, Operations Director of Portal Security

04
Dec

ESG European Institute

BRIEF

The ESG European Institute Rome celebrates best practices in ESG, they inform larger companies of new legislation and how best to make the transition to more compliant reporting. They operate throughout Italy and the rest of the EU.

With the announcement of the significant ‘CSRD’ legislation in April 2021, Vice President Letizia Macrí asked the loft to create an infographic to communicate legislation updates to members.

Letizia asked that the infographic had an uplifting theme as well as being instructive of legislation changes. Finally, versions were to be created in both Italian and English languages.

SOLUTION

The loft team decided to create a dramatic illustration of a modern cityscape which previewed the possible benefits of the work the ESG Institute. We modified a stock illustration showcasing a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc.

A number of measures were taken to ensure that the vast amount of information could fit on the design as efficiently and effectively as possible.

RESULT

A wonderful result. We continue to collaborate with both the Institute and particularly Letizia Macrí.

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe

25
Jul

INSPIRING SCOTLAND

BRIEF

We were delighted to be given the opportunity to work with the incredibly inspiring ‘Inspiring Scotland.’

Inspiring Scotland are a national charity working towards creating ‘a Scotland without poverty or disadvantage.’ One of their flagship programmes is ‘Cashback,’ a government-supported programme where the proceeds of crime are re-invested back into local communities. A positive impact for disadvantaged young people.

We were asked to work with the organisation and ‘The Scottish Government’ on a new infographic to showcase the success of their programme.

SOLUTION

We wanted to create something which made real, the very positive outcomes of ‘Cashback,’ more funding for facilities, for training and for skills development, etc.

We worked with the client to create a ‘sim-city’ style illustration of a Scottish neighbourhood, with practical examples of the positive impact shown. This was combined with a slightly more formal presentation of other statistics and stories presented as high quality words and graphics.

Great care was taken to integrate the two very different parts of the artwork effectively in the final piece.

RESULT

The ‘Cashback’ infographic has been tremendously well-received by the team at Inspiring Scotland. It can be found framed on the walls of the Scottish Parliament, it was also been used by the organisation as parts of their wider marketing.

We were delighted to be given the opportunity to work on a second infographic for ‘The 14:19 Fund,’ another successful programme, just a few months later.

 

25
Jul

LYNKEOS

BRIEF

Lynkeos are a company which makes use of harmless background radiation to achieve passive inspection of shielded objects and structures – something that can be used in a variety of industries. We were delighted when they asked us to create an infographic which outlined the various uses of their technology, would be engaging to a wider audience and as easy to understand as possible for potential clients.

SOLUTION

Lynkeos had a strong vision of the infographic design which allowed us to focus on exploring the most effective layouts possible. We decided on a landscape comprising of air, land, sea, and underground. Each ‘section’ would house miniature scenes showing where the technology is used. We decided on a minimal style to make the final graphic user-friendly, digestible and as an addition to the infographic, we created individual artwork scenes for Lynkeos to share on social media.

RESULT

“What we do at Lynkeos is unique. We use naturally-occurring background radiation from cosmic rays to image inside lots of weird and wonderful things. We went to the loft with an idea to help explain to potential customers what our technology can do… and they brought it to life! The team at the loft has been an absolute pleasure to work with and the infographic they produced for us is truly out of this world. Cheers!”

Dr. David F. Mahon, Managing Director of Lynkeos

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations.

The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too.

We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath.

With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

The Glasgow City Marketing Bureau was an organisation that was founded in 2005 to help build economic activity for the city of Glasgow and after a ‘decade of success’ they asked the loft to design an infographic which would breathe life into the numbers which showcased their remarkable achievements. We were asked to create a high-impact visual which would give their team a reference for presentations with the final design being featured by both the local and national press.

SOLUTION

Statistics like £1.2 Billion – the value of business tourism secured, 504 new conferences and being named the UK’s best Convention Bureau 9 years in a row were all highlighted amongst others with bespoke graphics and typography.

They were designed around an iconic skyline including many of Glasgow’s famous landmarks and the distinctive rubine red of the ‘People Make Glasgow’ brand was used as a pre-dominant backdrop colour.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It has been very well received by everybody both inside and outside the Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group is a UK-based leather manufacturer. They’ve made significant investments over many years to improve the sustainability of their organisation, their plants and their practices. As a result, they have one of the lowest carbon footprints for leather manufacturing in the EU.

We were delighted to be given the opportunity to produce their 2016 Sustainability Report, with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a significant step forward for the company and we were asked that it include infographics and art-directed photography.

SOLUTION

Some of the numbers were impressive, a reduction of CO2 from 10 to 2 kg/m2 over a 12-year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 40 years. Sustainability indeed. The loft team concentrated on bringing this to life in the most effective way possible. Beautiful infographics and photographs were produced and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members, giving a more personal approach to the final report.

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini-campaigns too.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is an enabler of growth for many of Scotland’s young entrepreneurs. The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was asked to create an infographic to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses supported by ‘The Growth Fund.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’

These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted by the majority of us all.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

The summer of 2014 was a significant time for Glasgow, the city was celebrating the hosting of the Commonwealth Games, the Scottish Independence Referendum was a very live topic in the background and most significantly the city was going through a period of economic success. A success that was mirrored by the Glasgow Chamber of Commerce.

We were delighted to be asked to create an infographic that would provide an ‘at-a-glance summary’ of both success stories, these would be featured as a centrepiece in ‘The Glasgow Business Magazine.’

SOLUTION

We decided to create a visually striking piece of work, something that would entice a reader to want to learn more. An infographic made up of skyscraper buildings, with a tagline of ‘Glasgow on the Rise’ showing the growth of the city.

Key statistics such as 4,250 people attending Chambers events, a 30% increase in mid-size company memberships and a 15% increase in Premium Partners were all highlighted to showcase individual success stories. Great efforts were made to ensure that there was an appropriate balance between visual drama and important information being communicated to the reader.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chamber of Commerce