Category: INFOGRAPHICS

11
Dec

Portal Security Timeline Infographic

BRIEF

We’ve been working with Portal Security for several years now and we were delighted to be given the opportunity to help them celebrate their 10th Anniversary. A rapidly growing organisation, Portal Security have offices in London and Cumbernauld – they provide a range of services from mobile CCTV Towers to Traditional Manned Guarding to Hybrid Front of House Services. They were looking to create a timeline infographic marking many of the notable moments in the company’s 10 year history – the opening of new offices, the on-boarding of key staff, new product ranges, charities supported, etc…

SOLUTION

We quickly built on the idea of the timeline infographic which could be used to showcase the many different events contributing to Portal’s success up until now – we combined a variety of mixed medias including graphics, pictures and large headline fonts. Each added to the timeline’s story. We were asked to tilt the timeline upwards ever so slightly to symbolise the growing nature of the company.

To ensure that the timeline (and the stories which contributed to the timeline) were effective in reaching as many people as possible, we created two additional pieces. Each of the timeline stories were divided and re-formatted to share as part of a social media campaign on the month of the anniversary.

Finally, two complimentary explainer videos were created that could be used to showcase the 10 year anniversary in a range of additional places including large construction events, social media timelines and even in the Portal Security Office in Cumbernauld.

 

RESULT

The entire 10YR Campaign was a tremendous success – the timeline infographic was widely praised both inside and outside the company, the explainer videos have done and continue to do a tremendous job in promoting the company to new people and finally the social media posts were widely liked and commented upon throughout the month of the anniversary. A tremendous success all round.

“We’ve been working with the loft for several years now and they helped us to celebrate our 10th anniversary with a great infographic summarising our company’s exciting history until now. The infographic was very nicely done and eventually became an effective set piece campaign for our social media marketing. Highly Recommended!”

Declan Goldie, Operations Director of Portal Security

Find out more about Portal Security >>>

<<< Check out other examples of the loft’s infographic collection

04
Dec

ESG European Institute

BRIEF

Our Founder Benedetto has proud Italian roots so he was especially delighted to be given the opportunity to create an ESG infographic for The ESG European Institute in Rome. ESG (Environmental | Social | Governance) has become an ever more important issue for larger companies throughout Italy and wider Europe. The level of legislation being introduced and additional reporting requirements for companies by the European Commission is greater than it has ever been before.

The institute celebrates best practices in these area, helps to inform larger companies of new legislation requirements as well as make the transition to more ESG-Compliant Reporting. With the announcement of The Compliance Corporate Sustainability Reporting Directive (CSRD) by the European Commission in April 2021, the Institute wanted to create something to help communicate legislation updates to its members so Vice President Letizia Macrí asked the loft to design an infographic which could help to do that. There would be versions in both Italian and English.

SOLUTION

It was important that the infographic communicated the vision of the ESG European Institute alongside upcoming reporting updates. Letizia asked that the infographic had a positive, uplifting and modern theme as well as being instructive. The loft worked in two parts – the creation of some form of uplifting visual to showcase the positive societal benefits as well as ways to communicate the reporting changes themselves.

For the reporting changes, the loft made widespread use of grids and icons to make sure that each of the individual points of the infographic were communicated as clearly as possible. There was a lot of text to go on the final infographic so a number of measures were taken to ensure that the information could fit on the design as efficiently and effectively as possible while leaving plenty of space for a positive illustration showcasing the benefits of ESG.

For the illustration, the loft were able to save both time and budget by sourcing and modifying a stock illustration which would showcase a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc. Finally, the loft helped translate the native text from Italian to English to give two versions of the final infographic.

 

RESULT

A wonderful result. The ESG continues to go from strength to strength and we continue to collaborate with both the Institute and particularly Vice-President Letizia Macrí

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe

Find out more about ESG Institute Europe >>>
<<< Check out other examples of the loft’s infographic collection

29
Oct

Glasgow Chamber of Commerce COP26

BRIEF

The loft have been proud members of The Glasgow Chamber of Commerce almost since the company was founded in 2012. We have worked together for several years on many different projects and are exceptionally close. With Glasgow being asked to be the host of The United Nations COP26 Climate Change Conference, the Glasgow Chamber of Commerce would play an incredibly significant role in welcoming delegates from all over the world.

So we were delighted to be given the opportunity to design a special COP26 skyline for the Chamber – we were asked to create a bespoke skyline which was similar in style to the Glasweigan version we collaborated on several years previous in the creation of the WeeG.

 

SOLUTION

The new skyline was to include landmarks from all of countries who were principally participating in the conference – Norway, The United Kingdom, Spain, The Netherlands, Denmark, Singapore, Germany, Australia, China, Canada, USA and Indonesia as well as a landmark for Glasgow (we chose the Hydro.)

We created bespoke icons for each of the landmarks and laid them out as part of a new COP26 Skyline, the backdrop was re-created to incorporate multiple themes of sustainability, nature and Glasgow itself with wind turbines, trees and even Nessie making an appearance in the illustration.

Several versions were created with the bold colours of the conference being alternated for different versions.

 

RESULT

The illustration has been wonderfully well-received by everybody from The Chamber as well as their partners. The skyline is being used in a wide variety of communications throughout the conference (including on all digital communications) and will likely be used long after the conference is finished.

The loft is continuing its wonderful partnership with The Chamber of Commerce with several other creative projects awaiting release.

To find out more about Glasgow Chamber of Commerce | COP26 >>>
<<< To see the original ‘WeeG’ project which started the collaboration

25
Jul

INSPIRING SCOTLAND

BRIEF

Inspiring Scotland are a charity working towards creating ‘a Scotland without poverty or disadvantage.’ Towards the end of 2017, we were delighted to be given the opportunity to work with them and ‘The Scottish Government’ on a new infographic to bring the positive outcomes of ‘Cashback’, one of their flagship programmes, to life.

‘Cashback’ is a government-supported programme with the proceeds of crime being re-invested into local communities to help make a positive impact for disadvantaged young people.

SOLUTION

One of the most important parts of the project was to find a way to capture so many positive stories and statistics about ‘Cashback.’ After exploring many ideas, we decided to create a dual info-graphic with a ‘Sim-City’ style illustration showcasing each of the positive areas of investment made into local communities.

This was neatly integrated with a series of more traditional, high-quality graphics bringing some of the statistics to life. Great care was taken to integrate the two very different parts of the artwork into one final piece.

RESULT

The ‘Cashback’ infographic has been tremendously well-received by the team at Inspiring Scotland. It can now be found on the walls of the Scottish Parliament while it has also been used by the organisation as parts of their wider marketing. We were delighted to also be given the opportunity to work on a second infographic for ‘The 14:19 Fund’, another successful programme, just a few months later.

 

25
Jul

LYNKEOS — COSMIC RAY INFOGRAPHIC

BRIEF

An incredible company with a bold vision – Lynkeos make use of harmless background radiation to achieve passive inspection of shielded objects and structures – something that can be used in a variety of industries.

We were delighted when they asked us to create an infographic which outlined the various uses of their technology, would be engaging to a wider audience and as easy to understand as possible for potential clients.

SOLUTION

Lynkeos had a strong vision of the infographic design which allowed us to focus on exploring the most effective layouts possible. We decided on a landscape comprising of air, land, sea, and underground. Each ‘section’ would house miniature scenes showing where the technology is used. We decided on a minimal style to make the final graphic user-friendly, digestible and as an addition to the infographic, we created individual artwork scenes for Lynkeos to share on social media.

RESULT

Lynkeos were delighted with the final outcome.

“What we do at Lynkeos is unique. We use naturally-occurring background radiation from cosmic rays to image inside lots of weird and wonderful things. We went to the loft with an idea to help explain to potential customers what our technology can do… and they brought it to life! The team at the loft has been an absolute pleasure to work with and the infographic they produced for us is truly out of this world. Cheers!”

Dr. David F. Mahon, Managing Director of Lynkeos

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations.

The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too.

We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath.

With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

The Glasgow City Marketing Bureau was an organisation that was founded in 2005 to help build economic activity for the city of Glasgow and after a ‘decade of success’ they asked the loft to design an infographic which would breathe life into the numbers which showcased their remarkable achievements.

We were asked to create a high-impact visual which would give their team a reference for presentations with the final design being featured by both the local and national press.

SOLUTION

Statistics like £1.2 Billion – the value of business tourism secured, 504 new conferences and being named the UK’s best Convention Bureau 9 years in a row were all highlighted amongst others with bespoke graphics and typography.

They were designed around an iconic skyline including many of Glasgow’s famous landmarks and the distinctive rubine red of the ‘People Make Glasgow’ brand was used as a pre-dominant backdrop colour.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It has been very well received by everybody both inside and outside the Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group is a UK-based leather manufacturer who’ve made significant investments over many years to improve the sustainability of their organisation, plants and practices. A result of this is that they have one of the lowest carbon footprints for leather manufacturing in the EU.

We were delighted to be given the opportunity to produce their 2016 Sustainability Report with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a big step forward for the company and we were asked that it include infographics and art-directed photography.

 

SOLUTION

Some of the numbers were impressive – a reduction of CO2 from 10 to 2 kg/m2 over a 12-year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 40 years – sustainability indeed. The loft team concentrated on creating images, graphics and text that would creatively bring this to life in the most effective way.

Beautiful infographics and photographs were produced, and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members giving a more personal approach to the final report.

 

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini campaigns too.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director – Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is a real enabler of growth for many of Scotland’s young entrepreneurs.

The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft, having been one of the successful recipients of the fund, was asked to create something special to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by ‘The Growth Fund.’

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’ These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted by the majority of us.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems