Category: INFOGRAPHICS

04
Dec

ESG European Institute

BRIEF

The ESG European Institute in Rome represents organisations throughout Italy and the EU. The institute celebrates best practices in ESG (Environmental | Social | Governance,) informs larger companies of new legislation and how to make the transition to more ESG compliant reporting. With the announcement of the significant ‘CSRD’ legislation by the EU in April 2021, Vice President Letizia Macrí asked the loft to create an infographic to communicate legislation updates to members. Letizia asked that the infographic had an uplifting theme as well as being instructive.

SOLUTION

The loft team decided to include a dramatic illustration which previewed the possible benefits of the work the ESG Institute. We modified a stock illustration showcasing a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc. A number of measures were taken to ensure that the vast amount of information could fit on the design as efficiently and effectively as possible. Final versions were produced in both Italian and English.

 

RESULT

A wonderful result. We continue to collaborate with both the Institute and particularly Vice-President Letizia Macrí.

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe

25
Jul

INSPIRING SCOTLAND

BRIEF

Inspiring Scotland are a national charity working towards creating ‘a Scotland without poverty or disadvantage.’ One of their flagship programmes is ‘Cashback,’ a government-supported programme with the proceeds of crime being re-invested back into local communities. This helps to make a positive impact for disadvantaged young people. We were delighted to be given the opportunity to work with the organisation and ‘The Scottish Government’ on a new infographic to showcase the success of their programme.

SOLUTION

We wanted to create something which made real, the very positive outcomes of ‘Cashback.’ We worked with the client to create a ‘sim-city’ style illustration of a Scottish neighbourhood with practical examples of the positive impact shown – new jobs, sports facilities, etc. This was combined with a slightly more formal presentation of other statistics and stories presented as high quality words and graphics. Great care was taken to integrate the two very different parts of the artwork effectively in the final piece.

RESULT

The ‘Cashback’ infographic has been tremendously well-received by the team at Inspiring Scotland. It can be found framed on the walls of the Scottish Parliament while it has also been used by the organisation as parts of their wider marketing. We were delighted to be given the opportunity to work on a second infographic for ‘The 14:19 Fund’, another successful programme, just a few months later.

 

25
Jul

LYNKEOS

BRIEF

Lynkeos are a company which makes use of harmless background radiation to achieve passive inspection of shielded objects and structures – something that can be used in a variety of industries. We were delighted when they asked us to create an infographic which outlined the various uses of their technology, would be engaging to a wider audience and as easy to understand as possible for potential clients.

SOLUTION

Lynkeos had a strong vision of the infographic design which allowed us to focus on exploring the most effective layouts possible. We decided on a landscape comprising of air, land, sea, and underground. Each ‘section’ would house miniature scenes showing where the technology is used. We decided on a minimal style to make the final graphic user-friendly, digestible and as an addition to the infographic, we created individual artwork scenes for Lynkeos to share on social media.

RESULT

“What we do at Lynkeos is unique. We use naturally-occurring background radiation from cosmic rays to image inside lots of weird and wonderful things. We went to the loft with an idea to help explain to potential customers what our technology can do… and they brought it to life! The team at the loft has been an absolute pleasure to work with and the infographic they produced for us is truly out of this world. Cheers!”

Dr. David F. Mahon, Managing Director of Lynkeos

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations. The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too. We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath. With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

23
May

GLASGOW CITY MARKETING BUREAU

BRIEF

The Glasgow City Marketing Bureau helps to increase economic activity in the city. After a ‘decade of success,’ they asked the loft to design an infographic which would breathe life into the numbers showcasing their remarkable achievements. We were asked to create a high-impact visual which would give their team a reference for future presentations with the final design being featured by both the local and national press.

SOLUTION

We wanted to create something indisputably Glasgow but with real impact and style. We created a vivid and iconic Glasgow skyline including many of the city’s famous landmarks against the backdrop of the famous rubine red of Glasgow’s city brand. The impressive statistics were all presented using a combination of numbers, words and icons which were designed to seamlessly integrate into each other.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It was very well received by everybody both inside and outside the Glasgow City Marketing Bureau.

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group produce high-quality and ethically-sourced leather with facilities throughout Scotland. The organisation’s made efforts to improve the sustainability of their facilities and practices. This has resulted in one of the world’s lowest carbon footprints for leather production. We were delighted to be given the opportunity to showcase these achievements in their 2016 Sustainability Report. We were asked to create a document representing a clear step forward in terms of impactful communications.

SOLUTION

A joint decision was made to significantly feature storytelling infographics and art-directed photography for the project. For the infographics, these were captured with beautiful, simple and easy-to-understand visuals showcasing information such as a reduction of CO2 from 10kg/m2 to 2 kg/m2, etc. We wanted to give a more personal approach to the report so produced several evocative pictures of the factory with a real focus on the stories of long-standing production staff, some who’d been with the company more than 40 years.

RESULT

The project was a huge success with many aspects of the report being used throughout the year as part of SLG’s general marketing.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is an enabler of growth for many of Scotland’s young entrepreneurs. The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’ The loft was asked to create an infographic to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses supported by ‘The Growth Fund.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success. We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

SERIC SYSTEMS

BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’ These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that are taken for granted by the majority of us.

Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ to collectively help digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is digitally enabled and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

14
Apr

GLASGOW CHAMBER OF COMMERCE

BRIEF

The Glasgow Chamber of Commerce represents businesses throughout the city. Glasgow was going through a period of significant commercial and cultural success which was mirrored by the Chamber. We were delighted to be given the opportunity to create an infographic that would provide an ‘at-a-glance summary’ of this success with the final design to feature as a centrepiece in the prominent ‘Glasgow Business Magazine.’

SOLUTION

We wanted a visual to describe the incredible growth experienced by both the city and the Chamber. We opted for a dramatic sky-scraper cityscape alongside the tagline ‘Glasgow On The Rise.’ Key statistics were all shown as distinctive infographics on the building cityscape as well as surrounding buildings. Great efforts were made to ensure that there was an appropriate balance between visual drama and important information being communicated to the reader.

RESULT

“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chamber of Commerce

14
Apr

ALTIA INFOGRAPHICS

BRIEF

Altia Solutions are a rapidly growing software company that helps investigators save time, increase productivity and improve the accuracy of their investigations. They serve customers nationally and internationally. They were looking for a graphical image which their sales teams could use as an elevator pitch when giving demonstrations of their software solutions. The final result would be used at trade shows, demos and by their team in conversation with existing and prospective clients.

SOLUTION

We begun with the Altia software sub-brands and made the decision to explode, extrude and transform them into three-dimensions. The three exploded shapes show a journey starting from three differently shaped slots – representing the different needs of customers. Each image has complimentary 2D infographics that explain what the software does and the contrast of simple information presented in 2 and 3 dimensions with the drama of the exploded objects help to create a very bold, purposeful and useful reference image.

RESULT

“Altia have been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas. In that time they have delivered an updated branding for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use and often to tight deadlines.”

Ian Watson, Managing Director of Altia Solutions