BRIEF

The ESG European Institute is an Italian organisation promoting best ESG practices. Their work helps to inform companies of new legislation and how to make the transition to more compliant reporting.

With the announcement of significant new rules, Vice President Letizia Macrí asked us to create an infographic to communicate those updates to members.

We were asked that the infographic had an uplifting theme and that versions be created in both Italian and English languages.

SOLUTION

The team decided to create an infographic featuring a dramatic illustration of a modern cityscape. We modified a stock illustration showcasing a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc.

A number of measures were taken to ensure that the vast amount of information could fit on the design as effectively as possible.

RESULT

A wonderful result. We continue to collaborate with both the Institute and particularly Letizia Macrí.

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe