ESG European Institute

INFOGRAPHICS
BRIEF

Our Founder Benedetto has proud Italian roots so he was especially delighted to be given the opportunity to create an ESG infographic for The ESG European Institute in Rome. ESG (Environmental | Social | Governance) has become an ever more important issue for larger companies throughout Italy and wider Europe. The level of legislation being introduced and additional reporting requirements for companies by the European Commission is greater than it has ever been before.

The institute celebrates best practices in these area, helps to inform larger companies of new legislation requirements as well as make the transition to more ESG-Compliant Reporting. With the announcement of The Compliance Corporate Sustainability Reporting Directive (CSRD) by the European Commission in April 2021, the Institute wanted to create something to help communicate legislation updates to its members so Vice President Letizia Macrí asked the loft to design an infographic which could help to do that. There would be versions in both Italian and English.

SOLUTION

It was important that the infographic communicated the vision of the ESG European Institute alongside upcoming reporting updates. Letizia asked that the infographic had a positive, uplifting and modern theme as well as being instructive. The loft worked in two parts – the creation of some form of uplifting visual to showcase the positive societal benefits as well as ways to communicate the reporting changes themselves.

For the reporting changes, the loft made widespread use of grids and icons to make sure that each of the individual points of the infographic were communicated as clearly as possible. There was a lot of text to go on the final infographic so a number of measures were taken to ensure that the information could fit on the design as efficiently and effectively as possible while leaving plenty of space for a positive illustration showcasing the benefits of ESG.

For the illustration, the loft were able to save both time and budget by sourcing and modifying a stock illustration which would showcase a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc. Finally, the loft helped translate the native text from Italian to English to give two versions of the final infographic.

 

RESULT

A wonderful result. The ESG continues to go from strength to strength and we continue to collaborate with both the Institute and particularly Vice-President Letizia Macrí

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe

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