ESG European Institute

INFOGRAPHICS
BRIEF

The ESG European Institute Rome celebrates best practices in ESG, they inform larger companies of new legislation and how best to make the transition to more compliant reporting. They operate throughout Italy and the rest of the EU.

With the announcement of the significant ‘CSRD’ legislation in April 2021, Vice President Letizia Macrí asked the loft to create an infographic to communicate legislation updates to members.

Letizia asked that the infographic had an uplifting theme as well as being instructive of legislation changes. Finally, versions were to be created in both Italian and English languages.

SOLUTION

The loft team decided to create a dramatic illustration of a modern cityscape which previewed the possible benefits of the work the ESG Institute. We modified a stock illustration showcasing a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc.

A number of measures were taken to ensure that the vast amount of information could fit on the design as efficiently and effectively as possible.

RESULT

A wonderful result. We continue to collaborate with both the Institute and particularly Letizia Macrí.

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe