BRIEF

The ESG European Institute is an Italian organisation which promotes best ESG practices in Europe. Their work helps to inform larger companies of new legislation and how best to make the transition to more compliant reporting. With the announcement of significant new legislation, Vice President Letizia Macrí asked the loft to create an infographic to communicate updates to members. We were asked that the infographic had an uplifting theme and that versions be created in both Italian and English languages.

SOLUTION

The loft team decided to create an infographic featuring a dramatic illustration of a modern cityscape. We modified a stock illustration showcasing a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc.

A number of measures were taken to ensure that the vast amount of information could fit on the design as efficiently and effectively as possible.

RESULT

A wonderful result. We continue to collaborate with both the Institute and particularly Letizia Macrí.

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe