INSPIRING SCOTLAND

INFOGRAPHICS
BRIEF

Inspiring Scotland are a charity working towards creating ‘a Scotland without poverty or disadvantage.’ Towards the end of 2017, we were delighted to be given the opportunity to work with them and The Scottish Government on a new infographic to bring the positive outcomes of ‘Cashback’, one of their flagship programmes, to life.

‘Cashback’ is a government-supported programme with the proceeds of crime being reinvested into local communities to help make a positive impact for disadvantaged young people.

SOLUTION

One of the most important parts of the project was to find a way to capture so many positive stories and statistics about ‘Cashback.’ After exploring many ideas, we decided to create a dual info-graphic with a ‘Sim-City’ style illustration showcasing each of the positive areas of investment made into local communities.

This was neatly integrated with a series of more traditional, high-quality graphics bringing some of the statistics to life. Great care was taken to integrate the two very different parts of the artwork into one final piece.

RESULT

The ‘Cashback’ infographic has been tremendously well-received by the team at Inspiring Scotland. It can now be found on the walls of the Scottish Parliament while it has also been used by the organisation as parts of their wider marketing. We were delighted to also be given the opportunity to work on a second infographic for ‘The 14:19 Fund’, another successful programme, just a few months later.