BRIEF

‘Quality of life for people in today’s society is undoubtedly affected by their level of Digital Enablement.’

These were the words of Stuart Macdonald, Managing Director of Seric Systems.

‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing products online’ are some of the many actions that can be taken for granted by many of us.

Seric Systems, alongside their partners IBM were looking to address this problem and looking for a visual they could use to raise awareness of the problem and the potential solution. The final communication would be used by both organisations in their dealings with local/central government.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic. We were inspired by a Scotland where every citizen is ‘digitally-enabled’ and the final infographic is divided into a number of sections that highlight the nature of the problem and the steps that can be taken.

You can see the full infographic here.

RESULT

The final visual has been produced in both digital and print formats and was used to lobby the Scottish Government.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems