Scottish Leather Group are one of Europe’s leading leather producers, they’ve made significant investments over many years to improve the sustainability of their organisation and have a wide range of achievements. These include one of the lowest carbon footprints for leather production globally.
The organisation was looking to tell their story in a stronger way and we were delighted be asked to produce their Annual Sustainability Report. We were asked that the report make a real step forward visually and that it include story-telling infographics.
As requested, infographics were used to beautifully showcase the company’s more impressive results – a reduction in C02 emissions, reduced water waste and a more efficient use of resources.
We produced beautiful art-directed photography of the factory and worked closely with the entire team at Scottish Leather Group to include interviews of various staff members, giving a more personal approach to the overall report.
The project was a huge success. In addition to the printed report, there was a digital version and much of the content created was shared on social media as additional campaigns.
“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”
James Lang, Group Marketing Director of Scottish Leather Group Limited