SCOTTISH LEATHER GROUP

DESIGN FOR PRINT / INFOGRAPHICS / ART DIRECTION
BRIEF

Scottish Leather Group are a leather producer who’ve made significant investments over many years to improve the sustainability of the organisation. As a result, they have one of the lowest carbon footprints for leather production in Europe.

We were delighted to be given the opportunity to help produce their 2016 Sustainability Report. The organisation was looking to highlight some of the exceptional sustainability outcomes they had achieved. The report would represent a significant step forward for the company and we were asked that it include infographics for the first time.

SOLUTION

Infographics were used to beautifully showcase some of the company’s more impressive data-led results such as a reduction in C02 emissions, reduced water waste and a more efficient use of resources.

We produced some beautiful art-directed photography of the factory and worked closely with the entire team at Scottish Leather Group to include interviews of various staff members, giving a more personal approach to the overall report.

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as additional campaigns too.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited