BRIEF

Scottish Leather Group is a UK-based leather manufacturer. They’ve made significant investments over many years to improve the sustainability of their organisation, their plants and their practices. As a result, they have one of the lowest carbon footprints for leather manufacturing in the EU.

We were delighted to be given the opportunity to produce their 2016 Sustainability Report, with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a significant step forward for the company and we were asked that it include infographics and art-directed photography.

SOLUTION

Some of the numbers were impressive, a reduction of CO2 from 10 to 2 kg/m2 over a 12-year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 40 years. Sustainability indeed. The loft team concentrated on bringing this to life in the most effective way possible. Beautiful infographics and photographs were produced and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members, giving a more personal approach to the final report.

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini-campaigns too.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited