Scottish Leather Group produce high-quality and ethically-sourced leather with facilities throughout Scotland. The organisation’s made efforts to improve the sustainability of their facilities and practices. This has resulted in one of the world’s lowest carbon footprints for leather production. We were delighted to be given the opportunity to showcase these achievements in their 2016 Sustainability Report. We were asked to create a document representing a clear step forward in terms of impactful communications.
A joint decision was made to significantly feature storytelling infographics and art-directed photography for the project. For the infographics, these were captured with beautiful, simple and easy-to-understand visuals showcasing information such as a reduction of CO2 from 10kg/m2 to 2 kg/m2, etc. We wanted to give a more personal approach to the report so produced several evocative pictures of the factory with a real focus on the stories of long-standing production staff, some who’d been with the company more than 40 years.
The project was a huge success with many aspects of the report being used throughout the year as part of SLG’s general marketing.
“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”
James Lang, Group Marketing Director of Scottish Leather Group Limited