BRIEF

Scottish Leather Group is one of Europe’s leading leather companies and the largest leather manufacturer in the UK. The company focuses seriously on sustainability and have had real successes in this area in recent years. They produce an annual sustainability report, the first of which the loft produced in 2016. And as part of a wider five-year-plan, they were looking to move from print to digital, in the spirit of sustainability.

SOLUTION

The 2017 brochure was designed with the progressive journey to digital in mind. The overall colour theme is white, using significantly less ink than previous brochures and is smaller in size. Printed on uncoated paper, we selected a cleaner text that is easier to read and the photographs have been muted by reducing the opacity, again using less ink. The whole look and feel is a lot lighter, with minimal infographics used to communicate strong stories and people development.

RESULT

The 2017 Sustainability Report builds successfully on the previous year whilst moving the organisation towards a digital future.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved, including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited