BRIEF

Scottish Leather Group is one of Europe’s leading leather companies and the largest leather manufacturer in the UK. The company have had a range of real sustainability success stories over the past years and had begun to share this with their annual sustainability report.

Having produced the 2016 report, we were delighted to be asked to produce a new variation for 2017.

As part of a wider five-year-plan, they were looking to reduce the amount of ink, use less paper and further the transition from print to digital. All in the spirit of sustainability.

SOLUTION

The 2017 brochure was designed with the progressive journey to digital in mind. The overall colour theme is white, using significantly less ink than previous brochures and is smaller in size. Printed on uncoated paper, we selected a cleaner text that is easier to read and the photographs have been muted by reducing the opacity, again using less ink.

The whole look and feel is a lot lighter, with minimal infographics used to communicate strong stories and people development.

RESULT

The 2017 Sustainability Report builds successfully on the previous year whilst moving the organisation towards a digital future.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and a tight deadline. This year it was stress-free, thanks to everybody involved, including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited