GLASGOW CITY MARKETING BUREAU

INFOGRAPHICS
BRIEF

The Glasgow City Marketing Bureau helps to increase economic activity in the city. After a ‘decade of success,’ they asked the loft to design an infographic which would breathe life into the numbers showcasing their remarkable achievements. We were asked to create a high-impact visual which would give their team a reference for future presentations with the final design being featured by both the local and national press.

SOLUTION

We wanted to create something indisputably Glasgow but with real impact and style. We created a vivid and iconic Glasgow skyline including many of the city’s famous landmarks against the backdrop of the famous rubine red of Glasgow’s city brand. The impressive statistics were all presented using a combination of numbers, words and icons which were designed to seamlessly integrate into each other.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It was very well received by everybody both inside and outside the Glasgow City Marketing Bureau.