GLASGOW CITY MARKETING BUREAU

INFOGRAPHICS
BRIEF

The Glasgow City Marketing Bureau was founded to help build economic activity for the city of Glasgow and after a ‘decade of success’ they asked the loft to design an infographic which would breathe life into the numbers showcasing their remarkable achievements. We were asked to create a high-impact visual which would give their team a reference for presentations and the final infographic would be featured by both the local and national press.

SOLUTION

Statistics like £1.2 Billion – the value of business tourism secured, 504 new conferences and being named the UK’s best Convention Bureau 9 years in a row were all highlighted amongst others with bespoke graphics and typography. They were designed around an iconic skyline including many of Glasgow’s famous landmarks and the distinctive rubine red of the ‘People Make Glasgow’ brand was used as a pre-dominant backdrop colour.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It has been very well received by everybody both inside and outside the city of Glasgow.