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Everything You Need – for Website Projects

Posted by benbordone / News

For many, just knowing where to start can be the biggest challenge with web-design projects – whether it is the content you’re going to require, where everything goes or how to link it all together. With that in mind, we’ve put together an easy-to-read comprehensive and fast-paced guide to help you fill in the gaps and make a strong start. All questions we’d ask prospective clients – this is everything you need for website projects.

1. What’s the purpose of your new site?
What’s your new website for? Could it be to communicate a change of direction for the company? Show a new brand position? Generate more sales? Introduce E-Commerce functionality? The clearer a picture we have of the end goal, the more we can help you find ways to achieve that goal.

2. Can you provide some info on your company?
Let’s talk about you a little. Some info on your organisation helps us get a feel for who you are and what you stand for.

Any of the following is helpful.

– What does your company do?
– What makes your company special compared to others?
– Does your company have any specific vision, mission or values?
– Any other info?

Company documents, links to your current website or social media pages all work.

3. Who’s the target audience?
Another big one. We want to ensure that your new site reaches the right people and engages them in the right way. What can you tell us about the people you are targeting?

Are they…

Young/Old?
Male/Female?
Fun/Serious?
Take their time/Don’t have time to waste?
Are there any specific legibility issues to consider?
Anything else ?

If you’re targeting all of these people, this is fine – we can factor that in too.

4. Who’ll manage the website after we’re done?
Once the project ends, it is likely that somebody from your team will take over the reins.

We’d like to know the following about the person we hand over too.

– What would be their preferred platform to use (WordPress/Umbraco/Squarespace/Other?)
– Are they (Beginner/intermediate/advanced?)
– Is any training required after the site is built?

5. Tell us about the individual pages of your new site?
One of the first things we do with your site is put together a site structure – this will include pages, menu and any additional functionality.

What we need to know?

– How many pages?
– What goes on those pages – images/text/graphics/video?
– How will the pages link together?
– Any additional features you would like on those pages?

Features may include

– Social Media Share Buttons
– Contact Forms
– News/Social Feeds
– Video Snippets
– CTA (Call-To-Action) buttons.

Is there anything else you have in mind? Again don’t worry if you don’t have everything, include what you can and we can help with the rest.

6. Content?
Our favourite subject – content. Nothing prevents web-projects from going live more than waiting on content (particularly written copy.)

What do we have and what do we need to create? (This can include any of the following.)

– Photographs of the people in the company/ main products/ services.
– Written copy to go on the site, this is likely to include about-us text, service text, etc…
– Graphics or infographics to highlight key statistics, customer data or product features/benefits.
– Any videos you have sitting on YouTube/Vimeo?

Like we said, the more you can provide the better. Once again, don’t worry too much about what you don’t have, we can provide ideas to help with those areas that you are missing.

7. Any SEO goals for your new site?
If you have SEO goals, let us know what they are and we can look at ways to implement these into the site.

That can include any of the following…

– Data from your previous website (such as a Google Analytics, Yoast or Crazy Egg Reports?)
– SEO actions already taken?
– Information on Keywords/Meta tags/Landing Pages?

And finally any tools or measures you would like to take with the new or revised site?

8. Do you have brand guidelines?
We are designers, what can we say. Another favourite of ours, if you have them, we want them.

9. Crucial Functionality & Anything We’ve Missed?
There is a whole host of other functional things to consider with a new website.

These can include any of the following…

– Do you have web-hosting?
– If you require web-hosting, are there any particular things we should provide? Additional Security? Database Protection? E-Mail Systems?
– Do you have access to your domain name? If not, where can we source this?
– Do you have a partner that can assist with the technical part of the project – an IT company, Web-Development Staff or Separate Web Hosting Company?
– Any cookie requirements/legal statements to go on the site?
– Anything else we may have failed to mention not included on this list?

10. Time and Budget?
How long do we have and how much do you have to spend?

Starting with time…

Looking past the ‘Go-Live’ date, are there other dates in-between? Website projects can take months or more, so if we’re creating content, we want to make this available to you even sooner for individual campaigns, social media or other purposes.

Regarding budget…

It helps to know this as early as possible. It allows us to properly spec the project with regards to content, selection of platform, training, etc… Usually a ballpark of where you feel comfortable with minimum-to-maximum spends is fine. We can take it from there.

If you have a budget to manage and are looking for ways to maximise that don’t worry we have a post on that too, check it out >>>

And that’s us. Whether you have everything on the list or not, don’t worry, we can help fill in the gaps and don’t hesitate to contact us if you have any questions?

Benedetto

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

19
Sep

Everything You Need – for Brochure Design Projects

Posted by benbordone / News

Whether it is creating a cool cover, selecting the paper samples or agonising over the print techniques, brochure design projects tend to be one of those things that a creative enjoys doing the most. When clients approach us with their briefs for brochure projects – there tend to be a lot of unanswered questions regarding things like structure, content and printing. We’ve put this handy wee guide together to help answer some of these questions.

1. What would you like to achieve with your new brochure?
Before we get to creative questions, this is a big one. What’s your new brochure actually for?

Could it be any of the following.

– Introduce the company to new customers?
– Introduce a new product or service to market?
– Highlight the value of that particular product, service or maybe even a process?
– Something more objective – generate more leads/sales?
– Anything else?

Any info on the above really helps us, or another creative company, understand your goals for the project.

2. Tell us about the company/product/service?
Depending on what you’re hoping to achieve, it’s important to also know about the company/product/service being represented. It can be anything from what does the company do? What is the product going to be known for in the marketplace? Or any other info which helps us to better understand what we’re bringing to life?

3 Who’s the target audience?
At the loft, we want to ensure that the right messages are presented to the right people in the right way. Some people prefer to read things that are short and sweet, some prefer friendly pictures and others enjoy poring over technical information. The more you can tell us about the intended audience, the more we can design a brochure that fits.

Can you tell us, is your audience.

– Young/Old?
– Male/Female?
– Fun/Serious?
– Take their time/Don’t have time to waste?
– Anything else we need to know that we haven’t mentioned?

Of course, if you want to engage with all of these types of people that is fine – we can design that in too.

4. What about the Basics?
Now, we need to know a little about the brochure itself.

Can you tell us any of the following.

– Landscape or portrait?
– Number of pages?
– What goes on each page – images/words/graphics/ information tables/ other?
– Any legibility issues to design-in?

Any of the above which helps to fill in the gaps to what kind of brochure you’re looking for is helpful.

5. Do you have content?
Graphics, text, photographs – you’re brochure is likely to contain all three.

What do you have, what do you need and what can we help with.

– Available photography/stock photography you like?
– Any infographics or other graphics?
– Information tables?
– Anything we may have missed?

6. How about written copy?
One of the most important things about any brochure is finding great words that bring it to life. Do you have copy or would you like us or another to help?

Let us know.

– What you have?
– What you need?

We can help with the rest.

7. What would you like to do with printing?
Once all the hard work is done – you are going to have to print your lovely new brochure. There are a tonne of different options with paper and print techniques.

What we’d like to know…

– Do you prefer to work with a specific printer?
– How many examples will you need?
– Any favoured print samples/techniques?
– Any special requirements for the covers?
– Anything we may have missed?

As always, if you have questions, let us know? We’re all print nuts in the studio and love to help clients with their print requirements, so don’t be shy.

8. Do you have brand guidelines?
It wouldn’t be a loft post if we didn’t mention brand guidelines. In the nicest way possible – if you have them, we want them.

9. What are the key deadlines?
Getting to the nitty-gritty, how long do we have? As with all creative projects, we are guessing you’ll have a big deadline and clear completion date. Thinking beyond the big one for a minute – are there any smaller milestones?

These may include.

– Press releases
– Board meetings
– Product launches
– Internal presentations
– Digital campaigns

If you have other stuff going on, let us know? Most brochure projects involve creating content, if we have this ready, we can make it available for you before the project is finished. Great for mini-campaigns, website updates, etc.

10. Budget?
Knowing a budget to work towards allows us to best decide on resources and plan effectively.

The following is helpful to kick-off with.

– Minimum-to-maximum budgets for the project?
– Any specific content budgets for printing/photography/copy/other?

If you are looking to maximise your creative budget, check out the following guide >>>

And that’s a wrap.

Whether you have everything on the list or not, don’t worry, we can help fill in the gaps. Thanks for reading and don’t hesitate to contact us if you have any questions.

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

branding branding Glasgow brochure design brochures Creative Agency Creative Agency Glasgow design design agency Design Agency Glasgow design with soul Graphic Design how to guide

19
Sep

Everything You Need for Branding Projects

Posted by benbordone / News

Branding is one of the most fun, interesting and effective things you can do as a company. The projects helps to bring people together, present a refreshed image to the world and demonstrate a real statement of intent to anybody that’s watching. If you are thinking of re-branding or creating a new brand, this is our guide to help you.

1. Why are you creating a new brand or re-branding?
Before starting the project, we’re keen to know, why are we creating this new identity in the first place?

– You have a new company message.
– Your company has been acquired or has merged.
– The company has changed its general direction.
– It’s just time to refresh the company image.

Or is there another reason we haven’t mentioned?

2. Identity or brand?
Are you creating an identity project that give an external face to your company, product or service or creating a proper brand which determines who you are and what you do? There are also many options in between.

Which of the following do you need?

– Values/ vision/ mission?
– USP/marketing message/ messaging for different stakeholders?
– Identity design?
– Stationary design?
– Brand guidelines?

Or are there other things we may haven’t mentioned like vehicle liveries, signage, merchandise, etc?

3. People Involved?
Who will we be interviewing to get thoughts on the current brand? Who do we work with day-to-day? Who are the key decision makers?

4. Info on the company?
Before we get to the project itself, let’s find out a little more about the company we’re branding.

Any of the following is useful.

– What does the company do?
– What’s the company story?
– What makes your company special compared to others or what is its competitive advantage?
– Any other info on the culture?

Any documents with any of the above or even just a link to your current website or social media pages work.

5. Target Audience?
Successful brands help to bring people together to strengthen existing or create new relationships with key stakeholders.

What we want to know is who are the stakeholders we’re looking to attract/build relationships with.

– Existing Customers?
– New Customers?
– Staff – New or Existing?
– Suppliers?
– Shareholders?
– Other Stakeholders?

6. Ideas being expressed?
What do you want your brand to express.

Is it any of the following.

– The Founder’s story?
– Core Values?
– Company Vision?
– Mission Statement?
– USP or competitive advantage?
– Simple marketing message?

We don’t like to over complicate things at the loft so if it is just a simple message – that is fine too.

7. Tagline?
Talking of messages, does your company have a tag-line or any other language to describe itself or any of its offerings?

8. Where brand will the new brand be rolled out?
Once we have created this amazing new brand for you, we’d love to know where it will be rolled-out.

Will it be in any of the following places.

– Business Card?
– Corporate Stationary?
– Forms of signage?
– Online uses?
– Custom merchandise?
– Team uniforms?
– Other places?

9. Brand Guidelines?
All new brands come with a range of guidelines, this depends on the size of your company and what you do. When creating guidelines, we like to know, which of the following is useful.

– Typefaces?
– Colours?
– Photography Styles?
– Copywriting Tones?
– Rules for misuse?

1o. Deadlines and Budget?
Two of the most important things to know. How long do we have and how much do you have to spend?

Starting with your deadline, we simply need to know when do you need your new brand-identity as well as the different outputs?

Regarding budget, usually a ballpark of wherever you feel comfortable is fine. Give us a window of minimum-maximum spends, and we can take it from there. If you’d like help on maximising project budgets, we have a post on that too >>>

And that’s us 🙂

Whether you have everything on the list or not, don’t worry, we can help fill with the other questions.Thanks for reading and don’t hesitate to contact us if you have any questions?

Benedetto

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

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19
Sep

THE LOFT | Mixtape #1

Posted by Laura Campbell / News

Trying to avoid radio stations, at the loft we’ve prepared a special treat for any designers who are interested in fresh music releases. This month we’ve targeted interesting, spatial sounds and electronic landscapes created by the most talented Australian musicians and more.

As people who treat music with huge respect, we’ve decided to introduce some scope of our subjective selection of tunes that we think are extraordinary. Full of intriguing and unexpected passages, our first playlist will give you some chills, auto reflective vibes and hopefully lots of fun. Breathe in and enjoy.

Marek – Designer & Director of Design Hacks & Productivity

Soulman! The artist of the group and a man who fuses intensity, control and imagination to incredible effect. Relentlessly thoughtful, creative and driven. Our Marek is the man who will go to the ends of the earth to find the true meaning of something. There is no problem that can’t be conquered. A designer with purpose, with vision but most of all — a designer with soul.

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18
Sep

Everything You Need – for Writing a Creative Brief

Posted by benbordone / News

When writing creative briefs, every hour spent in planning can save days throughout the project – time that can be used to give a more competitive quote or a more valuable service. At the loft, we want to help remove some of the guesswork for those of you writing creative briefs so we’ve compiled a wee 10-point checklist to help you out. This is everything you need – for writing a creative brief.

1. What would you like to achieve with the project?
A big one to kick things off. What are you trying to achieve with your new creative project? Do you know exactly what you would like to do or have some goals in mind?

Goals may include.

– We would like to increase the company sales or the sales of a various product or service.
– We want the people in our company to buy more into our brand values.
– We are looking to change the perceptions of our brand online.
– Any of the above or something else?

Understanding what you want to achieve lets us consider all the different ways to help you get there.

2. Company info?
Some info on your company helps to give us an idea of who you are and what you stand for.

Any of the following is helpful.

– What does the company do?
– What would be its competitive advantage in the marketplace?
– Does the company have a vision, set of values or a mission statement?
– Anything else you can possibly tell us about?

3. Audience?
We know who you are, now who would you like to speak too? The better we can understand the target audience the more we can create a targeted message to suit.

Tell us about the audience of the project, are they.

– Customers/Suppliers/Staff/ Other Stakeholders?
– Young/Old?
– Male/Female?
– Fun/Serious?
– Take their time/Don’t have time to waste?
– Anything else we may have not mentioned?

4. Message?
What would be the message you would like to communicate for the project?

The following are just a few suggestions.

– A general marketing message for the company or the company USP?
– The promotion of a specific product or service offering?
– A series of consumer benefits or features for that product?
– The communication of your core values ?

Understanding of the message, the messenger and the audience for a creative project are the fundamentals to the success of a creative project.

4. Who’s in the creative team?
Knowing each of the different people that we shall be working with and who to go too for different reasons is incredibly helpful.

For example, who is…

– Responsible for the content?
– Going to work through the fine details of the latter parts of the project?
– The person responsible for final decisions?

Are there any other third parties we need to know about? Print partners? IT people? Copywriters? Photographers?

5. Tangibles
Every project has unknown unknowns, known unknowns and stuff we definitely know (good luck getting your head around that.) Tell us about the stuff you Definitely Know – the tangibles.

For example…

– The size or orientation of a brochure.
– The number of pages on that brochure or website.
– Things that go on each page (images, text, graphics, social media bookmarks, etc.)
– Appropriate call-to-actions.
– Other features such as contact forms, social media links, etc.

Beginning with what you already know is a good place to start, we can help fill in the blanks.

6. Good examples?
We love to see what you have in mind for your project whether it is scrap-book cut-outs of work you like, links to relevant websites or some competitor benchmarking – it is really useful to see where your head is at with a creative project and we can build on that.

7. Brand Guidelines?
With brand guidelines, if you have them, we want them.

8. Content, Content, Content!
What is the one thing that stalls 90% of creative projects? Yep, you’ve guessed it, it’s the availability of written and image content. Written copy tends to be a particular stumbling block for brochures and websites. If you are struggling with copy — speak to us and we will be able to help you by either recommending a copywriter, helping you to write it ourselves or working with you in another way to source copy.

9. Key Deadlines?
An obvious but important one. Every project has a fixed deadline but knowing the times for other milestones, such as board presentations, internal reviews or other events can be helpful too. It means we can provide bits of copy or other relevant materials for a project before the actual final deadline.

10. Budget?
Let us know where you feel comfortable? Even having a ballpark allows us to properly spec your project. We can determine how ambitious we can be creatively and the more time we can spend on your project instead of speccing your project, is time that we can re-invest into the relationship.

We also have a separate guide in helping clients maximise their creative budgets, check it out here >>>

And that’s us. As we said above, we don’t need everything on the list above but the more you can let us know – the more able we are to deliver a spec, proposal and eventually a project that surpasses expectations. If you are looking for a hand, don’t hesitate to contact us.

Benedetto

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

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21
Aug

The F-Word

Posted by benbordone / News

‘A company that pushes the limits of Creativity, Quality and Service.’

These are the latest words we have picked to differentiate the loft from all the others in the tightly packed, multi-faceted and incredibly competitive, creative sector which we operate.

Just to break it down a bit…

We want creative concepts that stir the soul to get us pumped about what we are doing.

We know that quality is a non-negotiable

Finally, excellent service is the foundation to any successful business.

At the loft – we are absolutely obsessed about all three.

How do we achieve the optimal mix?
The secret lies in the F-Word and no not the one you are thinking off.
While some may be terrified of it and others do their best to completely avoid it.

At the loft, we wholeheartedly embrace the F-word.

Failure.

We are comfortable in its presence, we use it as an opportunity to learn and we treat it as rocket fuel to break down those creative brick walls we face on a daily basis.

For us, it is the first step to success.

Fail Fast, Fail Often, Fail your way to Success.

Its something you will hear a lot of in our studio, alongside the example of a rocket which is almost permanently of course as it fails its way to the moon.

A love of failure might seem counterproductive but the biggest problem most creatives face is the enormity of the initial brief.

It can be so overwhelming that procrastination reigns supreme – ‘lighter/ darker, coloured/ monotone, in-line/ staggered…’

Endless analysis is followed by very little action. People build such large walls in their own minds that they are stunted into in-action. So much so, that the scale of even the first task overwhelms them.

At the loft, we just don’t have time for that.

We want to reign supreme in not one but three different areas – who has time for procrastination?

We believe action is key – work fast, smaller actions, quick decisions, minimise guess work, face uncomfortable truths, de-risk the concepts. Each of these behaviours help us to get through a massive workload – we get through more in a day than some would get through in a week.

Oh and it leaves plenty of time for barbecues, parties, drinks and the other fun stuff we regularly enjoy.

What’s more and this is the best bit, working faster and with greater intensity may seem like harder work but actually the opposite is true.
Its energising.

Guesswork is tiring, procrastination robs us of momentum and playing it safe is the surest way to completely lose interest.

Whether it is the ‘Lean Start-Up’ philosophy, the E-Spark philosophy or the Silicone Valley philosophy – it is one that we wholeheartedly believe in and use every single day.

Want to start succeeding, time to start failing.

Benedetto

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society.

He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible.

The loft serves companies in every sector and is quite simply the best in the business at creating brands that capture the imagination.

In addition to his role with the loft, Benedetto is an avid supporter of young people into enterprise. Having been supported by organisations such as PSYBT and currently by E-Spark, he does all he can to support young entrepreneurs. He provides assistance to organisations such as Bridge2Business, Young Enterprise Scotland and acts as a mentor for young business owners with Entrepreneurial Scotland.

His support to the next generation doesn’t end there, Benedetto is a big supporter of MCR Pathways, an organisation which helps disadvantaged children secure better futures through mentoring. Alongside his team at the loft, he provides creative support to the organisation as well as specialist work experiences for the students in the studio.

A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He always wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

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10
Aug

Desk Space Available

Posted by Reiss McLeod / News

The loft is a design and branding company based in the heart of Glasgow.

We have a big, beautiful, open space with ample room for individual creatives looking for a new place to call home. Based within Merchant City, our studio is housed in South Block, one of Glasgow’s most famous hubs housing many of the city’s finest artists, designers and creative companies. You’ll be surrounded by creativity.

We offer

– A wonderful creative environment with other freelancers and our own team.
– Fixed Desk Space.
– Business Address.
– Shared Mailbox.
– Secure Access.
– Wall Space.
– Bookable Meeting Rooms.
– Staffed Reception during Business Hours.
– Kitchen Facilities.
– The legendary South Block Coffee Shop.
– Communal areas with obligatory table tennis.
– And Wi-Fi of course.

The price is £120 (+20%VAT.)

Please contact hotdesk@theloft.co or phone 0141 354 1595 for more information.

We can’t wait to hear from you.

Thanks,

The loft team

Studio

Meeting Room

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27
Jul

Brand Builders Guide To: Glasgow

Posted by Reiss McLeod / News

This Will Ruin Everything
The Lighthouse
15th – 30th July

Not your normal art exhibition. “This Will Ruin Everything” marks Recoat’s 10th anniversary and in true form, they curated an exhibition that celebrates not only themselves but forty Sottish and international artists and designers from a wide range of creative practices, from architecture to digital art to painting. The phrase “This Will Ruin Everything” was a comment directed at Recoat during a mural project and it encompasses everything that Recoat is trying to achieve by opening up the debate around public art, its purpose, function and value. It’s one not to be missed!

Find out more here.

Creative Brainstorm
The Corinthian Club — CEO / Muckle Media
3rd Aug
1pm – 5pm

Need some creative inspiration? Alongside networking, CEO and Muckle Media aim to inspire and equip you with the tools to think creatively when it comes to PR, social media and marketing. Starting with a networking lunch at 12.30pm, the creativity session starts at 1pm and involves working on a live brief and using Muckle Media’s approach to brainstorming to develop a creative ideas plan.

Spaces are limited so get in there quick, register your interest here.

After Hours Networking at Chaophraya
Chaophraya Glasgow — Chamber of Commerce
16th Aug
5.30pm – 7.30pm

Networking with a Thai twist! Glasgow Chamber of Commerce invites you to an evening of networking all while enjoying an exclusive preview of Chaophraya’s Christmas Menu, trying your hand at Thai cooking and getting behind the bar for some cocktail making. The perfect mix of networking, food and cocktails.

If this sounds like your type of networking event, you can register your interest here.

How to Develop an International Commerce Strategy
Scottish Development International — Scottish Enterprise
30th Aug
9am – 1pm

Wanting to grow your business internationally? This workshop will give you tips and advice on how to develop your online strategy, giving insights into both digital trends and mobile technology.

So, if you want to learn how to integrate your online strategy with your wider marketing strategy then this is the workshop for you, find out more here.

Boosting Your Brand with Social Media
Glasgow Chamber of Commerce — MadeBrave
5th Sept
9.30am – 12.30pm

This is the first in a three-part series of workshops from MadeBrave containing all you need to know about social media. Focusing on adding that human element which helps to create a deeper connection with your audience, this workshop will give you an insight into branding as a whole and how to showcase your brand on social media. It will also teach you how to develop creative and effective social media campaigns, how to plan your content and engage with your customers.

You can get your tickets here.

Venturefest
Glasgow Science Centre
20th Sept

Venturefest is back for another year of innovating Scotland’s SMEs and ambitious early stage companies to grow and become more competitive. It connects SME business owners, entrepreneurs, investors and innovators to create long lasting business connections. The day is filled with all useful tools, advice, funding and contacts you need to take your business to the next level.

Register here.

Frank Quitely: The Art of Comics
Kelvingrove Art Gallery
1st Apr – 1st Oct

Ever dreamt of creating your own superhero or getting your photo taken with Superman? This exhibition showcases the largest collection of Frank Quitely’s incredible work to ever be displayed. Like a superhero himself, Frank Quitely is the alter ego of Glasgow born Vincent Deighan. Now a world renowned artist, the name goes hand in hand with iconic characters such as Superman, Batman and the X-Men — all of which you can see at Kelvingrove.

You can book tickets here.

To view our interactive map and have all the brand building events across Scotland at your fingertips, click here.

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27
Jul

Brand Builders Guide To: Edinburgh

Posted by Reiss McLeod / News

Turing Fest
Edinburgh International Conference Centre
2nd – 3rd Aug

One for the digital community. While all the art events are kicking off over Edinburgh, this festival focuses on technology and hosts a diverse line up of 50 speakers from companies like Google, Skyscanner and Moz. Covering a whole variety of disciplines, the Turing Fest combines 4 conferences in 1. It is two days filled with insight and inspiration where you can meet like-minded peers in a relaxed, informal setting.

This year they are expecting at least 1,000 delegates to attend so we’d get in there quick, get your ticket here.

Social Media for Beginners
Fringe Central — Edinburgh Festival Fringe Scotland
6th Aug
11am

Learn all you need to know about social media and how to make it work best for you with this hour long workshop. This workshop will teach you how to go about promoting on social media, what the do’s and don’t are and which social channels are best for your business and how they work.

If you’re wanting to join the social media revolution, you can find out more here.

One-On-One Surgeries for Creative Artists
Fringe Central — ChrisGrady.Org
17 – 18th Aug

Looking to take the next step in your creative journey? Book in for a surgery with producer and coach, Chris Grady. Each session lasts 50 minutes and is on a one-to-one basis. You will explore where you are in your career/journey/project and where you would like to be. Grady will help you deal with challenges, set goals and unlock connections and networks that would be suited to your journey. These sessions are ideal for start-up companies or individual creatives working in Edinburgh.

To book a surgery, please email chris@chrisgrady.org.

CreativeMornings
Fringe Central — Edinburgh Festival Fringe Scotland
25th Aug
10am

Looking for a monthly creative breakfast? Look no further, CreativeMornings is a free, monthly breakfast lecture that includes a 20-minute talk, coffee and breakfast. Each month focuses on a different theme, with August’s theme being genius. These monthly meetings give the participants time to network and meet other like-minded people within the creative community.

This month’s breakfast is also part of the Fringe Central Events Programme so we are sure it’s not one to be missed, you can get tickets here.

E-commerce and Emarketplaces: The Opportunity
Scottish Enterprise Edinburgh Office
21st Sept
9am – 1pm

Learn how to trade online and grow your domestic and international sales with this practical workshop where you will gain access to expert tips and advice on the world of e-commerce. You will also find out about the opportunities that international trade can bring to your company and learn how to test your products and services through these marketplaces.

If you’d like to develop a strategic approach to your e-commerce website and digital channels then this is the workshop for you. Register your interest here.

To view our interactive map and have all the brand building events across Scotland at your fingertips, click here.

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27
Jul

For Those Who Wish To Build Their Brand Further Afield

Posted by Reiss McLeod / News

Workplace Innovation and Scotland’s Digital Future
The Marcliffe Hotel and Spa — Scottish Enterprise
24th Aug
12pm – 4.30pm

With the digital age growing every day, this workshop will bring together business leaders, HR practitioners and expert researchers to share ideas on how to drive business performance through the digital and people-driven aspects of innovation. With three keynote speakers who will offer practical insights into maximising your employees’ innovative potential, this workshop aims to offer plenty of opportunities for networking and share advice.

With space for two people per company, you can register your interest here.

Create Compelling Content for Social Media
The Moorings Hotel — Scottish Enterprise
20th Sept
1pm – 4pm

Producing content but not getting the engagement you crave? This workshop will help you determine the sort of content you should be producing for your social media platforms and will demystify what ‘compelling content’ actually is. As well as helping you to create initial content and explaining how to use it to your business’ advantage, they will also show you where you can source engaging content from, online tools for creating compelling content and how to understand your analytics.

Register here and learn how to take your social media to the next level.

Online Marketplaces: Your Shop Window to the World
Business Gateway Dundee — Scottish Enterprise
27th Sept
9am – 1pm

Want to understand which online market would be the best for your business? This workshop aims to give you a clearer understanding of networking and marketing opportunities to engage with relevant e-marketplaces for your business. This workshop shows you the best places to engage with customers online which will help to increase your sales.

If this sounds like the workshop for you then you can find out more here.

Producing Engaging Online Content (Intermediate) — DigitalBoost
The Hub, Aberdeen — Business Gateway
20th Sept
1pm – 4pm

Producing content but not getting the engagement you crave? This workshop will help you determine the sort of content you should be producing for your social media platforms and will demystify what ‘compelling content’ actually is. As well as helping you to create initial content and explaining how to use it to your business’ advantage, they will also show you where you can source engaging content from, online tools for creating compelling content and how to understand your analytics.

Register here and learn how to take your social media to the next level.

To view our interactive map and have all the brand building events across Scotland at your fingertips, click here.

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Everything You Need – for Website Projects

Posted by benbordone / News

Everything You Need – for Brochure Design Projects

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Everything You Need for Branding Projects

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THE LOFT | Mixtape #1

Posted by Laura Campbell / News

Everything You Need – for Writing a Creative Brief

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The F-Word

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Desk Space Available

Posted by Reiss McLeod / News

Brand Builders Guide To: Glasgow

Posted by Reiss McLeod / News

Brand Builders Guide To: Edinburgh

Posted by Reiss McLeod / News

For Those Who Wish To Build Their Brand Further Afield

Posted by Reiss McLeod / News

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