Altia-ABM

A Creative Partnership

Altia-ABM, A Creative Partnership

Software Marketing | Graphic Design | Website Design | Brochure Design | Identity Design | Infographics | Brand Love | Brand Strategy | Accelerate | Campaigns

Software marketing & brand-building is one of the things we love doing most at the loft. We love the excitement of something fresh, the challenge of something new, exploring creative ideas, persuading those first customers and partnering with people who are moving quickly while managing a lot of change in short periods of time. Over the best part of a decade, we’ve worked closely with an organisation called Altia-ABM, formerly two separate companies – Altia Solutions and ABM Intelligence. Altia-ABM are a fast-growing international group which develops smart software solutions to support criminal investigations and manage covert operations. An exceptional organisation with an incredibly capable team and several strong product/service offerings. We were delighted to have played a part in helping them increase turnover, improve profitability and build a recognisable brand worldwide. The case-study below shows highlights of our work together.

 

 

 

 

EXPLAINER GRAPHICS

The creation of sub-brands and subsequent explainer graphics which helped customers and other stakeholders better understand the value of the software and how it could help them were transformative for Altia. They helped to win new customers and building a captivating brand. These initial graphics (or sub-brands) were used for several years on a wide range of digital and print communicatons – to showcase software features, customer benefits and so much more. They were pivotal in the overall brand story and are still used today.

 

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Brochure Design.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Infographic Design.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Identity Design.

 

 

RAPID CAMPAIGNS

Many rapid and effective campaigns were created – digital campaigns, website updates, postcards, print mailers, seasonal campaigns, etc. One of the most significant activities was the creation of an E-Mail campaign to existing customers showcasing a new software feature. Research had shown that many customers were only using a small portion of the features available and these links to short 5-minute blogs/videos were a tremendous success in building greater customer retention – this resulted in increased license renewals per multi-user client.

 

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Infographics.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Website Design.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Newsletter Design.

 

THOUGHT LEADERSHIP

The creation of SOCEX (The Serious & Organised Crime Exchange) was a tremendous success in helping to build brand recognition for Altia. The largest event of its type in the UK and possibly the world, at that time. The first event was even attended by the Rt Hon Theresa May MP, the UK’s then Home Secretary. The loft worked closely with the Altia management team and event organisers to develop the name, brand and communications for the first and subsequent conferences. The event is still going strong. The loft also created a bespoke newspaper for Altia for several conferences as part of its conference marketing.

 

 

 

PRACTICAL VALUES

Creating ‘practical’ values was a key part in building greater internal brand communications as well as creating a more harmonious merger between Altia Solutions and ABM Intelligence. The values work was effective as it was done from the ‘ground up,’ based on what both organisations were doing well, we included ideas which were important to various teams as well as practical. One memorable idea was ‘One-less-click’ which was established while working with the developers of ABM when discussing how they could help users to be more productive.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Values.

 

 

BRAND PROFESSIONALISM

Throughout the many years of working together – the substantial improvement in the company’s brand presentation was instrumental in improving the organisation’s standing in the eyes of many stakeholders. All graphical work was of the highest possible standard over 3 different brand cycles.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Logo Design.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Identity Design.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Infographics.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Cover Art.

 

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Identity Design.

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Group Identity Design.

 

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Graphics.

 

 

RESPONSIVE SERVICE

The rapid growth of Altia meant that there were a number of service innovations throughout our time working together which helped to create a more effective partnership. The loft team would present ideas on a 3-4 week basis to Altia’s management team to help increase sales, improve customer retention, build better internal communications, etc – ideas were presented as thumbnail sketches for speed. Other ideas included the creation of practical human-friendly brand guidelines to help manage the various brand communications with the succession of new stakeholders. Finally, several presentations to Altia Solutions and ABM Intelligence were truly collaborative with presentations being made to entire teams out-with the apparent safety of the boardroom. An unexpected but significant value-add to the morale of the individuals for each company.

 

 

A software marketing and branding case-study with a difference showcasing the loft's creative collaboration with Altia-ABM over 8 years. Brand Guidelines.

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Thanks for reading, the loft team.

For more information on software marketing check out ‘Marketing for Software Companies: 3 Software Marketing Strategies to Use’ or ‘7 Key Marketing Strategies for Technology Companies.’