Graphic Design | Brochure Design | Infographics | Art-Direction | Video | Packaging Design | Brand Strategy | Accelerate | Campaigns
Scottish leather Group have made a firm commitment to building a more sustainable organisation – they place sustainability at the heart of investment decisions, industrial practices and staff relations. They were looking for a better way to tell this story to a wide and varied audience. We were delighted to be given the opportunity to work with them to help achieve this goal.The first project of this collaboration was the design of the Scottish Leather Group Sustainability Report.
The loft was asked to bring SLG’s impressive sustainability achievements to life while simplifying complexity. High-quality infographics were used showcasing information like a reduction of C02 from 10kg/m2 to 2kg/m2 over a 12-year period, etc. Among many other facts, statistics and stories.
Some additional visuals of the spreads of the impressive Annual Report. The first report’s cover shown above was designed to mimic a piece of SLG leather.
A series of beautiful photographs capturing the various Scottish Leather Group plants including The Bridge Of Weir and Muirhead Leather factories. The brochure would be ‘client-facing’ which meant every effort was made to present the factory in the best way possible.
The main infographics were re-formatted into videos and re-produced as a series of mini social media campaigns. These helped to create a great story about sustainability in combination with the beautiful video created for The Scottish Leather Group Thermal Energy Plant >>>
The loft worked with Scottish Leather Group to conceive a plan to make the Annual Sustainability Report itself more sustainable over a 5-year period. This included the move to a completely paperless document in year-5. Work continued with Scottish Leather Group on a more minimal brochure design for 2017 and 2018.
The loft also worked on a wide range of other projects for other Scottish Leather Group brands including this stunning ‘Entomology’ Trend Presentation for ‘Bridge Of Weir Leather.’ The loft designed and produced the high-quality sample box and swatch which showcases the excellent work carried out in identifying future leather trends.
The loft also created a series of high-impact print adverts for Muirhead Leather showcasing many of the different features of the leather and its impressive performance in the aviation sector.