Shameless plug alert!!

Sorry just this once, we’re going to go down the slightly more direct route.

We’ve finally got our working service list and landing pages together for The Entrepreneurs Loft.

Check them out…

Brand Marketing
https://entrepreneursloft.co/brand-marketing

Marketing Strategy
https://entrepreneursloft.co/marketing-strategy

Marketing Support
https://entrepreneursloft.co/marketing-support

Brand Strategy
https://entrepreneursloft.co/brand-strategy

Brand Culture
https://entrepreneursloft.co/brand-culture

Social Media Marketing
https://entrepreneursloft.co/social-media-marketing

The Entrepreneurs Loft is the big brother/sister of the loft, a new agency-offering exclusively supporting the growth journeys of High-Growth Founders, Leaders & Entrepreneurs.

In-line with our lightweight approach – everything’s pretty minimal for now, used as much for learning as it is for gaining business, will almost certainly be improved in due course (yes we will add some pictures & graphics) but most importantly done, out there and hopefully strong enough to get this bit of the job done. For Now!!

Let us know your thoughts?

All comments welcome…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

To check out The Entrepreneurs Loft >>>

Working with High-Growth Founders, Leaders & Entrepreneurs has always been one of the most enjoyable, rewarding and fulfilling parts of our journey at the loft – over the years we’ve been lucky to help high growth companies and impactful leaders in technology, software, food and drink, charity organisations. The work is always challenging, tight for time and a little chaotic but as mentioned it really does help us to bring the best out of ourselves…

The Entrepreneurs Loft is a new sub-brand offering created by the loft to serve High-Growth Founders, Leaders & Entrepreneurs – to help them build businesses of scale with fast, imaginative and a completely personalised service. We’ve taken everything we’ve learned in 10 years in business, all our wins, all our losses and most importantly the lessons we’ve learned along the way and packaged them to create a unique service.

We can’t wait to share more about The Entrepreneurs Loft but for now, this is the link to the new microsite. https://entrepreneursloft.co

Drop us a line, let us know your thoughts and as always, if there is anything we can help with – please don’t hesitate to let us know?

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

To check out The Entrepreneurs Loft >>>

More pings from the contact form, unexpected calls from new clients, offers of collaboration, bigger re-orders, greater recognition, fresh possibilities, new opportunities, big wins, small wins and best of all – quick wins… (A must for any great marketing strategy.)

Quick wins are good for the soul – they give little jolts of excitement, fresh doses of motivation and much needed vindication. They help to build crucial momentum for those big and lofty goals you’re chasing.

At the loft we get determined, sometime obsessive about the tiny wins – those little momentum shifters that get everything moving – one new customer, one more enquiry, one more phone call, one more view on social. We know those tiny wins compound over time and deliver real value.

Over many years, we’ve developed countless super lean action plans (these are our kinds of marketing strategy) – single pages of A4, presented like scrap-book pages, put together in an hour or two, presented in about 15 minutes, approved, put into action and delivering value for the client in a matter of days.

No days lost to unnecessary consultancy, no time lost on laborious presentations, no 22-point strategic plans and no Return-On-Investment that is so far into the future you lose interest.

What’s brilliant about the leaner approach is that it gives the client a quick win, some immediate value, a reason to get excited – something to build on. Brilliant for people that are time-poor (almost anybody scaling a company) and most of all – their success stimulates new and more exciting ideas giving everybody something to build on.

More weighty plans will always have a place but we’re big believers in keeping it light, being a bit more outcome-focussed and getting as much early momentum as possible.

“Go as far as you can, when you get there, you’ll see how to go farther…”

Brilliant for rapid growth with brand, marketing and creative services. If you have ideas in mind or would like to chat to us, give us a shout, we’d love to hear from you…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is thrilled to manage a great team, work with brilliant clients and have a lot of fun mixing with so many great people in business.

Useful Links

The Lean Start-Up by Eric Ries >>>

<<< Accelerate by the loft

<<< To see more of the loft’s brand solutions 

Very little matches the sheer thrill, excitement and emotion of start-up entrepreneurship – backing yourself to do something special, taking a chance on a new product/service, winning those first customers, creating teams with little or no experience, building systems, exploring new paths, finding their limitations – all done at pace, usually done with a fluctuating bank balance and fluctuating sleep patterns too. I have a serious respect for anybody who has been able to build a business from nothing into something sustainable and of scale- which leads me to Undercover Billionaire.

Undercover Billionaire is a programme which explores all of the above and so much more. Released in the United States by Discovery, where they send an entrepreneur to an unknown place, take away their identity, their contacts, their wealth, etc and give them an old phone, a truck and $100. They have to take on an alias name and are tasked with creating a $1,000,000 business in just 90 days. This second season sees three incredible entrepreneurs take up the challenge – tech investor Monique Idlett, real-estate developer and designer Elaine Culotti and The Founder of the 10X Movement – Grant Cardone.

Safe-to-say, it is a brilliant watch, I don’t spend much time in front of the TV but I’ve already been through this series a couple of times. There is just so much to learn from three entrepreneurs who are well past the start-up phases of their careers do what they do best – the sophisticated-yet-genuine way that Monique is able to build relationships with others, her ability to plan and create value too, the just awe-inspiring drive, determination and can-do attitude of Elaine Culotti who also possesses something rare and special in the way she puts together teams of people who just love her despite her pushing them all to their absolute limits. Finally, Grant Cardone, the reason I got into the show in the first place, Mr10X’s salesmanship is definitely something to admire as well as his infectious enthusiasm and ability to deliver. Without giving too much away, all three of them achieve something spectacular not only with the businesses they build but the relationships they create throughout the process.

We’ve had entrepreneurship programmes on the telly for a while now but there is definitely something quite special about Undercover Billionaire. All three of these outstanding individuals are tasked with the challenge to see ‘if the American Dream is still alive and well in the 21st century.’

What you see is that although they each have unique talents – there is nothing there that can’t be learned and done by any/all of us – Undercover Billionaire, well worth a watch…

Benedetto

Useful Links

Watch Undercover Billionaire >>>

Monique Idlett >>>

Elaine Culotti>>>

Grant Cardone >>>

<<< The Loft’s Entrepreneurial Approach

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>