Category: CAMPAIGNS

25
Jul

TRADEPRINT

BRIEF

Tradeprint are a company which provides a high-quality, customer-friendly and bespoke printing service to a wide range of clients throughout the UK and beyond. The company had grown rapidly over the years with several facilities in Scotland, England and Wales. We were delighted to be given the opportunity to work with them when they were looking to create a campaign to bring their brand to life in line with a new company website.

One of the most powerful parts of the Tradeprint offering was their ability to deliver a specialist service with the efficiency and reliability of more mainstream suppliers. We found this was due, in no small part, to their amazing ‘Print Coaches.’ Seasoned professionals with a real knowledge of both the print processes and the customer themselves. We noted that they had an almost awesome ability to shape their service to the needs of each and every client.

SOLUTION

We explored many different ideas for the project exploring both the Tradeprint service and quality. We eventually focused on the idea of basing the campaign on the print coaches themselves and the ‘People Behind Print’ was born. We captured a series of evocative black and white photographs of the coaches with a range of poses showing the serious and fun sides of their personalities.

The idea was beautifully brought to life even further when we got a box of Tradeprint print materials and printed the different expressions of the print-coaches on them and animating it. A wonderful extension of what’s possible with the ‘People Behind Print.’

RESULT

Everybody was delighted with the final results – the final images for both the staff portraits and the images of them on print materials have been used throughout the brand – this includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights. The entire campaign is a testament to the powerful and enduring human qualities of the organisation.

 

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund was a real enabler of growth for many of Scotland’s young entrepreneurs several years ago.

The statistics were impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft, having been one of the successful recipients of the fund, was asked to create something special to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by ‘The Growth Fund.’

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland