We’ve been working with Portal Security for several years now and we were delighted to be given the opportunity to help them celebrate their 10th Anniversary. A rapidly growing organisation, Portal Security have offices in London and Cumbernauld – they provide a range of services from mobile CCTV Towers to Traditional Manned Guarding to Hybrid Front of House Services. They were looking to create a timeline infographic marking many of the notable moments in the company’s 10 year history – the opening of new offices, the on-boarding of key staff, new product ranges, charities supported, etc…
We quickly built on the idea of the timeline infographic which could be used to showcase the many different events contributing to Portal’s success up until now – we combined a variety of mixed medias including graphics, pictures and large headline fonts. Each added to the timeline’s story. We were asked to tilt the timeline upwards ever so slightly to symbolise the growing nature of the company.
To ensure that the timeline (and the stories which contributed to the timeline) were effective in reaching as many people as possible, we created two additional pieces. Each of the timeline stories were divided and re-formatted to share as part of a social media campaign on the month of the anniversary.
Finally, two complimentary explainer videos were created that could be used to showcase the 10 year anniversary in a range of additional places including large construction events, social media timelines and even in the Portal Security Office in Cumbernauld.
The entire 10YR Campaign was a tremendous success – the timeline infographic was widely praised both inside and outside the company, the explainer videos have done and continue to do a tremendous job in promoting the company to new people and finally the social media posts were widely liked and commented upon throughout the month of the anniversary. A tremendous success all round.
“We’ve been working with the loft for several years now and they helped us to celebrate our 10th anniversary with a great infographic summarising our company’s exciting history until now. The infographic was very nicely done and eventually became an effective set piece campaign for our social media marketing. Highly Recommended!”
Declan Goldie, Operations Director of Portal Security