Category: CAMPAIGNS

15
Nov

BBC OWN IT

BRIEF

BBC ‘Own It’ gives advice to teenagers about ‘bossing their lives online.’ Large companies currently have unprecedented levels of access into the lives of young people through digital devices. BBC Scotland asked us to look at ways to raise awareness about smartphone privacy for the young people who use their site.

SOLUTION

We wanted something that was fun and memorable. Alongside the team at BBC Scotland, we came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes. We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels. All fun ways to generate awareness. The illustrations were personalised to suit the BBC Own It brand style.

RESULT

A tremendous result. BBC Scotland were delighted with the final visuals which were used throughout their website and social channels. The use of smartphone characters has been carried on by the organisation who continue to use this style of illustration to this day.

25
Jul

TRADEPRINT

BRIEF

Tradeprint is a printing franchise with facilities all over the country. The company have grown rapidly over several years and they were looking for a creative campaign to help them continue their strong commercial growth. They were looking for something which helped to communicate their ability to provide a high-quality artisan service combined with the efficiency and reliability of more mainstream suppliers.

SOLUTION

The loft wanted to put the expertise of Tradeprint’s print coaches front and centre of the campaign. Seasoned professionals with a real knowledge of both the print processes and the customer themselves. We noted they had an awesome ability to shape their service to the needs of each and every client. ‘The People Behind Print’ was born. We created a series of evocative black and white photographs of the coaches in a range of poses showing the serious and fun sides of their personalities. Finally, we created an animated visual of the Tradeprint print coaches re-created with their own materials.

RESULT

Everybody was delighted with the results – the final images for both the staff portraits and the images of them on print materials have been used throughout the company’s marketing. This includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights.

25
Jul

#GYPSEMINARSERIES

BRIEF

The loft’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP) a few years back, he and the team had the idea of organising a set of seminars to feature some of the best business stars in Scotland. They would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

The loft played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie. The loft were responsible for the marketing of the events and created a series of effective social media campaigns featuring creative, art-directed photographs for each of the speakers. MacRoberts Solicitors, SocietyM and particularly The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too. Even the speakers benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted as part of their own marketing communications.

14
May

NETWORK RAIL GREMLINS

BRIEF

A unique event with Network Rail deciding to close Central Station and show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’

We were responsible for designing an advertisement and online communications as part of this landmark event.

SOLUTION

A dream brief, we meshed together the appeal of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of the station, the clock, as the focal point of the poster.

The Gremlins? Well they do get up to mischievous things, don’t they? One of the most entertaining points of a successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is an enabler of growth for many of Scotland’s young entrepreneurs. The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’ The loft was asked to create an infographic to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses supported by ‘The Growth Fund.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success. We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

MCR PATHWAYS

BRIEF

MCR Pathways are a rapidly growing charity that helps to support disadvantaged young people by providing volunteer mentors. The organisation started in Glasgow but are now scaling throughout the whole of the United Kingdom. One of the key elements to their growth is attracting and building better relationships with their mentors and the loft were delighted to assist them with a series of quarterly campaigns to help them do this.

SOLUTION

We wanted to take some of the significant new stories and bring them to life in a way that a ‘mentor’ would quickly understand. We built on the MCR brand style by creating a fictional mentoring journey through the mountains, creatively bringing each of the individual stories to life. We ensured that all information was presented appropriately, arranged in the correct order and easy to read for people that may be ‘time-poor.’ The final magazines were produced as downloadable PDFs, MailChimp Newsletters and individual assets, which were used for social media purposes.

RESULT

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout. I would highly recommend the team. They not only helped us with a design transition as we upgraded our brand but also added many other ideas and angles which enhanced our Newsletter and some key communications”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways