CAMPAIGNS Archives

Altia Solutions are a rapidly growing software company which helps investigators achieve greater efficiency, productivity and accuracy. They were a long-term client, and as a part of our regular brainstorming sessions, we wanted to sample an idea that would both educate users about using more of the various software packages and also build some real good will with their existing client base.

We had found that most users were only using a limited number of the software’s tools available, so there was some scope to make them aware of what was possible in a very un-intrusive way. We created and published a series of email campaigns introducing existing users to a new software feature per week. The emails had no sale language, promotions or call-to-actions.

Feedback was incredibly positive and this was reflected in significantly increased license-renewals over the following 12 months. The campaign was repeated over a number of years.

Testimonial
“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

08
Jan

THE ORGANG

Posted by benbordone

BRIEF

Obesity Action Scotland are a Scottish-Government supported organisation which helps to promote healthy eating and better lifestyle habits. They had been carrying out significant research over several years and were looking to showcase their findings to the Scottish Parliament.

Their main findings were that carrying extra weight had a heavily detrimental effect on the human body – obviously the heart and lungs, etc but also unexpectedly on organs such as the brain and even eyes. There were also wider dangers with diabetes and cancer.

We were asked to highlight this research by creating a memorable health campaign which features an eye-catching infographic.

SOLUTION

We presented many different ideas, but eventually agreed with the organisation to develop a more humorous concept.

‘The Organg’ was a gang of over-worked organs of an unhealthy person. Each had their own personalities – Bonnie Brain, Hamish Heart and co. They were joined by nasty characters such as Devlin Diabetes, etc.

A range of campaign materials were created for the organisation including a ‘Top-Trumps’ inspired infographic.

RESULT

“Obesity Action Scotland worked with the loft to develop a series of graphics aimed to deliver health messages. The whole process from presenting wide range of ideas to choose from, to narrowing down the concepts, to fine tuning the final product, was easy and enjoyable. the team was very professional, approachable and easy going with plenty of initiative. Working with the loft team was a pleasure, thank you!”

Dr Anna Strachan, Policy Officer of Obesity Action Scotland

15
Nov

BBC OWN IT

Posted by benbordone

BRIEF

BBC OWN IT helps teenagers ‘boss their lives online.’

Large multinational companies currently have unprecedented levels of access into the lives of young people through their digital devices.

We were asked for ways to raise awareness about smartphone privacy for those young people who would visit the BBC website.

SOLUTION

We decided to create a bold series of illustrations.

We wanted something that was fun and memorable and came up with a customised comic script showing a smartphone as a bad actor/actress in a range of compromising scenes.

We had Mister/Mrs Smartphone as Sherlock homes tracking your every move, as a security steward not letting you in without your e-mail address, as a salesperson shamelessly selling merchandise on your social channels. All ways to generate awareness of how large organisations can get access to your data.

The illustrations were great fun to create and were further personalised in-line with the existing BBC OWN IT brand.

RESULT

A tremendous result. The BBC were delighted with the final visuals, which were used throughout their website and social channels. The smartphone characters created are still used by the organisation to this day.

25
Jul

TRADEPRINT

Posted by benbordone

BRIEF

Tradeprint is a printing tour-de-force with highly sophisticated production facilities spread all over the United Kingdom. The franchise had grown rapidly over several years and were looking for a new campaign.

They were looking to communicate their ability to provide both a high-quality, artisan service combined with the efficiency and reliability of more mainstream suppliers. We were delighted to be given the opportunity to assist..

SOLUTION

The loft wanted to put the expertise of Tradeprint’s print coaches front and centre of the campaign. Seasoned professionals with a real knowledge of both the print processes and the customer themselves. We noted they had an awesome ability to shape their service to the needs of each and every client.

‘The People Behind Print’ was born. We created a series of evocative black and white photographs of the coaches in a range of poses showing the serious and fun sides of their personalities.

Finally, we created an animated visual of the Tradeprint print coaches re-created with their own materials.

RESULT

Everybody was delighted with the results – the final images for both the staff portraits and the images of them on print materials have been used throughout the company’s marketing.

This includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights.

25
Jul

#GYPSEMINARSERIES

Posted by benbordone

BRIEF

THE LOFT’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP,) he and the team had the idea of organising a collection of seminars featuring some of the Scotland’s most interesting thought-leaders and business stars.

The events would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

THE LOFT played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie.

Naturally, we were also responsible for the marketing of these events and created a series of effective social media campaigns. These included creative, art-directed photographs of each of the speakers.

MacRoberts Solicitors, SocietyM and The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too.

The speakers themselves benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted by their own organisations as part of their marketing communications.

14
May

NETWORK RAIL GREMLINS

Posted by benbordone

BRIEF

A unique event with Network Rail deciding to close Central Station and show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’

We were delighted to be given the opportunity to design an advertisement and corresponding online communications as part of this landmark and very fun event.

SOLUTION

A dream brief, we meshed together the appeal of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of the station, the clock, as the focal point of the poster.

The Gremlins?

Well, they do get up to mischievous things, don’t they? One of the most entertaining points of a successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail

14
Apr

PRINCE’S TRUST

Posted by benbordone

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is an enabler of growth for many of Scotland’s young entrepreneurs.

The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was asked to create an infographic to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses supported by ‘The Growth Fund.’

During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

MCR PATHWAYS

Posted by benbordone

BRIEF

MCR Pathways is a rapidly growing charity that supports young people (disadvantaged through no fault of their own) by providing volunteer mentors. The organisation started in Glasgow but are now scaling throughout the whole of the United Kingdom.

One of the key elements to their growth is attracting and building better relationships with their mentors and we were delighted to be able to assist the organisations with a series of quarterly campaigns.

SOLUTION

We wanted to take some of the significant new stories and bring them to life in a way that a ‘mentor’ would quickly understand. We built on the MCR brand style by creating a fictional mentoring journey through the mountains, creatively bringing each of the individual stories to life.

We ensured that all information was presented appropriately, arranged in the correct order and easy to read for people that may be ‘time poor.’

The final magazines were produced as downloadable PDFs, MailChimp Newsletters and individual assets, which were used for social media purposes.

RESULT

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout. I would highly recommend the team. They not only helped us with a design transition as we upgraded our brand but also added many other ideas and angles which enhanced our Newsletter and some key communications.”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways

14
Apr

ALTIA, POSTCARDS

Posted by benbordone

BRIEF

Altia Solutions are a rapidly growing software company which helps investigators save time, increase productivity and improve the accuracy of their work. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider range of activities, we collaborated with their sales and customer-service teams to create a range of campaigns communicating the tangible benefits of their software to existing and prospective customers.

SOLUTION

We worked closely with the staff of Altia to generate key ‘metrics’ for each of their software packages and then used these as part of a number of campaigns.

These metrics included…

Toolkit reducing an investigator’s time in scanning a set number of bank statements from over 4 hours to under 20 minutes.

Toolbar allowing an investigator to identify and report intricate account transactions in a more efficient way from over 8 hours to under 30 minutes.

Insight providing a single, robust and ‘easy-to-link’ location for multiple forms of police data.

These metrics were shared as postcards, as part of a Christmas campaign and also digitally. One of the project highlights was the creation of the marketing line, ‘There is no time like the present; there is no present like time.’ Which came from the company Managing Director, Ian Watson.

RESULT

“We’ve been collaborating with the loft for many years and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager for Altia Solutions

Category: CAMPAIGNS

Posted by benbordone

Posted by benbordone

BRIEF

SOLUTION

RESULT

Posted by benbordone

BRIEF

SOLUTION

RESULT

Posted by benbordone

BRIEF

SOLUTION

RESULT

Posted by benbordone

BRIEF

SOLUTION

RESULT

Posted by benbordone

BRIEF

SOLUTION

RESULT

Posted by benbordone

BRIEF

SOLUTION

RESULT

Posted by benbordone

BRIEF

SOLUTION

RESULT

Posted by benbordone

BRIEF

SOLUTION

RESULT

THE LOFT BLOG

CATEGORIES

TAGS

ARCHIVES

RECENT POSTS