Category: CAMPAIGNS

15
Nov

BBC OWN IT

BRIEF

We were thrilled and delighted to be given the opportunity to pitch and eventually win some creative work for the BBC. All our clients are wonderful in different ways, but there was something rather special about being given the opportunity to work with ‘Aunty.’

We were asked by BBC Scotland to look at ways to raise awareness about smartphone privacy for younger people (particularly younger teenagers.) We currently live in a time where various companies have unprecedented levels of access into our lives through our smartphones and this presents challenges, in particular, to younger people.

SOLUTION

We were given a wide range of stories, examples and facts into how smartphone devices, digital channels and social media platforms make use of our data and we were asked for creative ways to bring that information to life in ways that would appeal to a younger audience. We carried out a wide range of research and creative exploration – creating a number of different storyboards – around some of the examples given.

Alongside the team at the BBC Scotland, we came up with what was almost a comic script with the smartphone being shown as a ‘baddy’ in a range of compromising scenes – we had Mister/Mrs Smartphone swimming in money, shamelessly selling merchandise and brewing ingredients in a cauldron. All excellent for generating awareness but in a fun way. The scenes were constructed using the ‘BBC Own It’s’ unique typeface and building on the graphic style they kindly provided us with.

RESULT

A tremendous result. BBC Scotland were delighted with the final results which was used as part of a campaign throughout their website and social media channels. The development of the characters and the use of human smartphones has been carried on by the organisation and are currently used to this day too.

25
Jul

TRADEPRINT

BRIEF

Tradeprint is a national print company which provides a high-quality, customer-friendly and bespoke printing service to a wide range of clients throughout the UK and beyond. The company has grown rapidly over the years with several facilities in Scotland, England and Wales. We were delighted to be given the opportunity to work with them when they were looking to create a campaign to bring their brand to life in line with the new company website.

SOLUTION

The loft did a lot of research on where Tradeprint added value and one of the most powerful parts of their offering was their ability to deliver a highly artisan service but with the efficiency and reliability of more mainstream suppliers. We found this was due, in no small part, to their exceptional ‘print coaches.’ Seasoned professionals with a real knowledge of both the print processes and the customer themselves.

We noted that they had an almost awesome ability to shape their service to the needs of each and every client. ‘The People Behind Print’ was born. We captured a series of evocative black and white photographs of the coaches with a range of poses showing the serious and fun sides of their personalities. The idea was beautifully brought to life even further when we got a box of Tradeprint print materials and printed the different expressions of the print-coaches on them and animated it.

RESULT

Everybody was delighted with the results – the final images for both the staff portraits and the images of them on print materials have been used throughout the company’s marketing. This includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights.

25
Jul

#GYPSEMINARSERIES

BRIEF

The loft’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP) a few years back, he and the team had the idea of organising a set of seminars to feature some of the best business stars in Scotland. They would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

The loft played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie. The loft were responsible for the marketing of the events and created a series of effective social media campaigns featuring creative, art-directed photographs for each of the speakers.

MacRoberts Solicitors, SocietyM and particularly The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too. Even the speakers benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted as part of their own marketing communications.

14
May

NETWORK RAIL GREMLINS

BRIEF

A unique event with Network Rail deciding to close Central Station and show a midnight viewing of Gremlins as part of their ‘Million Makers Challenge for The Princes Trust.’

We were responsible for designing an advertisement and online communications as part of this landmark event.

SOLUTION

A dream brief, we meshed together the appeal of Gremlins with the obvious character of Glasgow Central Station using one of the most symbolic parts of the station, the clock, as the focal point of the poster.

The Gremlins? Well they do get up to mischievous things, don’t they? One of the most entertaining points of a successful evening was the worry of a Gremlin popping out of the station clock during the screening of the film.

RESULT

An absolute hit with the people at the event and on social media.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive, Network Rail & Million Makers Challenge

14
Apr

PRINCE’S TRUST

BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is a real enabler of growth for many of Scotland’s young entrepreneurs.

The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft, having been one of the successful recipients of the fund, was asked to create something special to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses that were supported by ‘The Growth Fund.’

We initially brain-stormed ideas that we could use to build awareness of what was regarded by many in Scotland as ‘the first part of the Scottish Entrepreneurial Eco-System.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

Digital and print versions of the ‘Welcome to the Eco-System’ infographic were created and distributed to existing members of the Growth Fund and Scotland’s Entrepreneurial Exchange. A digital campaign was also launched. The animal theme was loved by all.

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland

14
Apr

MCR PATHWAYS

BRIEF

MCR Pathways are a rapidly growing charity that helps disadvantaged young people develop pathways for a better future. The organisation was originally started in Glasgow but are now scaling throughout the whole of Scotland.

One of the key elements to their growth is attracting and building better relationships with their mentors and the loft were delighted to assist them with a series of quarterly campaigns.

SOLUTION

We wanted to take some of the significant new stories and bring them to life in a way that a ‘mentor’ would quickly understand. We built on the brand style by creating a fictional journey through the mountains, creatively brining each of the individual stories to life.

We ensured that all information was presented appropriately, arranged in the correct order and easy to read for people that can be ‘time-poor.’

The final magazines were produced as downloadable PDFs, MailChimp Newsletters and individual assets, which were used for social media purposes.

RESULT

Everybody was delighted with the final results.

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout.

I would highly recommend the team. They not only helped us with a design transition as we upgraded our brand but also added many other ideas and angles which enhanced our Newsletter and some key communications”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways