Tradeprint is a printing franchise with highly sophisticated production facilities all over the country. The company have grown rapidly over several years and were looking for a campaign to help them continue their strong commercial growth.

They were looking for something which helped to communicate their ability to provide a high-quality, artisan service combined with the efficiency and reliability of more mainstream suppliers.


The loft wanted to put the expertise of Tradeprint’s print coaches front and centre of the campaign. Seasoned professionals with a real knowledge of both the print processes and the customer themselves. We noted they had an awesome ability to shape their service to the needs of each and every client.

‘The People Behind Print’ was born. We created a series of evocative black and white photographs of the coaches in a range of poses showing the serious and fun sides of their personalities. Finally, we created an animated visual of the Tradeprint print coaches re-created with their own materials.


Everybody was delighted with the results – the final images for both the staff portraits and the images of them on print materials have been used throughout the company’s marketing.

This includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights.