BRIEF

Altia Solutions are a rapidly growing software company which helps investigators save time, increase productivity and improve the accuracy of their work. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider range of activities, we collaborated with their sales and customer-service teams to create a range of campaigns communicating the tangible benefits of their software to existing and prospective customers.

SOLUTION

We worked closely with the staff of Altia to generate key ‘metrics’ for each of their software packages and then used these as part of a number of campaigns.

These metrics included… 

Toolkit reducing an investigator’s time in scanning a set number of bank statements from over 4 hours to under 20 minutes.

Toolbar allowing an investigator to identify and report intricate account transactions in a more efficient way from over 8 hours to under 30 minutes.

Insight providing a single, robust and ‘easy-to-link’ location for multiple forms of police data.

These metrics were shared as postcards, as part of a Christmas campaign and also digitally. One of the project highlights was the creation of the marketing line, ‘There is no time like the present; there is no present like time.’ Which came from the company Managing Director, Ian Watson.

RESULT

“We’ve been collaborating with the loft for many years and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager for Altia Solutions