Altia Solutions are a rapidly growing software company which helps investigators achieve greater efficiency, productivity and accuracy. They were a long-term client, and as a part of our regular brainstorming sessions, we wanted to sample an idea that would both educate users about using more of the various software packages and also build some real good will with their existing client base.

We had found that most users were only using a limited number of the software’s tools available, so there was some scope to make them aware of what was possible in a very un-intrusive way. We created and published a series of email campaigns introducing existing users to a new software feature per week. The emails had no sale language, promotions or call-to-actions.

Feedback was incredibly positive and this was reflected in significantly increased license-renewals over the following 12 months. The campaign was repeated over a number of years.

Testimonial
“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions