Category: ART DIRECTION

25
Jul

TRADEPRINT

BRIEF

Tradeprint is a national print company which provides a high-quality, customer-friendly and bespoke printing service to a wide range of clients throughout the UK and beyond. The company has grown rapidly over the years with several facilities in Scotland, England and Wales. We were delighted to be given the opportunity to work with them when they were looking to create a campaign to bring their brand to life in line with the new company website.

SOLUTION

The loft did a lot of research on where Tradeprint added value and one of the most powerful parts of their offering was their ability to deliver a highly artisan service but with the efficiency and reliability of more mainstream suppliers. We found this was due, in no small part, to their exceptional ‘print coaches.’ Seasoned professionals with a real knowledge of both the print processes and the customer themselves.

We noted that they had an almost awesome ability to shape their service to the needs of each and every client. ‘The People Behind Print’ was born. We captured a series of evocative black and white photographs of the coaches with a range of poses showing the serious and fun sides of their personalities. The idea was beautifully brought to life even further when we got a box of Tradeprint print materials and printed the different expressions of the print-coaches on them and animated it.

RESULT

Everybody was delighted with the results – the final images for both the staff portraits and the images of them on print materials have been used throughout the company’s marketing. This includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights.

25
Jul

#GYPSEMINARSERIES

BRIEF

The loft’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP) a few years back, he and the team had the idea of organising a set of seminars to feature some of the best business stars in Scotland. They would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

The loft played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie. The loft were responsible for the marketing of the events and created a series of effective social media campaigns featuring creative, art-directed photographs for each of the speakers.

MacRoberts Solicitors, SocietyM and particularly The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too. Even the speakers benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted as part of their own marketing communications.

25
Jul

CRAFT WHISKY CLUB

BRIEF

The Craft Whisky Club is an online subscription service for whisky lovers, they source and deliver rare whiskies to members all across the globe. They also encourage a much richer whisky tasting experience by matching the appropriate foods to accompany rare expressions.

They wanted a campaign to promote Raasay’s ‘While We Wait’ expression and asked the loft to create something which would tell a compelling story.

SOLUTION

This campaign was about much more than whisky.

The value of Craft Whisky Club is the creation of an entire experience for it’s whisky-loving clientele. We wanted to communicate that experience for ‘While We Wait’ and decided to create an art-directed, set piece image which would include each of the ingredients from the tasting notes of this rare whisky – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc.

They were all formed like a clock with a meticulous attention to detail, the lighting was designed to shine through the glass to create a shadow and each of these different cues were all created to mimic the sundial image used on the label and create a true representation of the final whisky expression.

RESULT

We enjoyed working alongside David Nicol, founder of The Craft Whisky Club, to create an exceptionally strong image.

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group is a UK-based leather manufacturer who have made significant investments over many years to improve the sustainability of their organisation, plants and practices. A results of this is that they have one of the lowest carbon footprints for leather manufacturing in the EU.

We were delighted to be given the opportunity to produce their 2016 Sustainability Report with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a big step forward for the company and we were asked that it include infographics and art-directed photography.

 

SOLUTION

Some of the numbers were impressive – a reduction of CO2 from 10 to 2 kg/m2 over a 12-year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 40 years – sustainability indeed. The loft team concentrated on creating images, graphics and text that would creatively bring this to life in the most effective way.

Beautiful infographics and photographs were produced, and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members giving a more personal approach to the final report.

 

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini campaigns too.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director – Scottish Leather Group Limited

14
Apr

CONSILIUM

BRIEF

In the Autumn of 2013, six experienced Chartered Accountants started a new Glasgow-based firm and opened the doors to Consilium. The company was set up to provide a client-focused service for Scottish businesses and we were delighted to be given the opportunity to help them by building a new website.

SOLUTION

We wanted to get under the skin of Consilium and learn more about their people to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper long-term relationships with clients and a desire to understand their businesses.

We built on a theme of ‘getting to know the people behind the numbers’ and brought this to life with the tagline on the home-page of the website, the art-directed photography of the partners in-situ and including each member of their team on the website.

RESULT

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants