Category: ART DIRECTION

28
Nov

PMA Recruitment Services Website

BRIEF

PMA Recruitment Services are a Glasgow-based start-up with a specialist focus for construction sector recruitment. The company was looking to make an impactful introduction with their new brand and marketing.

In addition to the company branding, we were asked to design and build a new website which looked great, build on the idea of sustainable recruiting and have functional aspects such as up-to-date job listings and an application form where candidates could upload their details.

SOLUTION

Creating a stable working environment which supports positive mental health was important for PMA and something we wanted to get across. We created a suite of art-directed photographs of PMA recruits on-site, joyfully working on their tasks, this included a lovely impromptu picture of their team having a laugh with their branded high-visibility gear on. These photos formed an important part of the new site. A bespoke application form was created while certain measures such as service lists, Google Reviews and CDNs were used to enhance SEO.

RESULT

The site has been a massive success since launch and the loft continues to work closely with PMA Recruitment Services.

“Benedetto and his team at the loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services

 

25
Jul

TRADEPRINT

BRIEF

Tradeprint is a printing franchise with facilities all over the country. The company have grown rapidly over several years and they were looking for a creative campaign to help them continue their strong commercial growth. They were looking for something which helped to communicate their ability to provide a high-quality artisan service combined with the efficiency and reliability of more mainstream suppliers.

SOLUTION

The loft wanted to put the expertise of Tradeprint’s print coaches front and centre of the campaign. Seasoned professionals with a real knowledge of both the print processes and the customer themselves. We noted they had an awesome ability to shape their service to the needs of each and every client. ‘The People Behind Print’ was born. We created a series of evocative black and white photographs of the coaches in a range of poses showing the serious and fun sides of their personalities. Finally, we created an animated visual of the Tradeprint print coaches re-created with their own materials.

RESULT

Everybody was delighted with the results – the final images for both the staff portraits and the images of them on print materials have been used throughout the company’s marketing. This includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights.

25
Jul

#GYPSEMINARSERIES

BRIEF

The loft’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP) a few years back, he and the team had the idea of organising a set of seminars to feature some of the best business stars in Scotland. They would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

The loft played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie. The loft were responsible for the marketing of the events and created a series of effective social media campaigns featuring creative, art-directed photographs for each of the speakers. MacRoberts Solicitors, SocietyM and particularly The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too. Even the speakers benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted as part of their own marketing communications.

25
Jul

CRAFT WHISKY CLUB

BRIEF

The Craft Whisky Club is an online subscription service for whisky lovers, they source and deliver rare whiskies to members all across the globe. They also encourage a much richer whisky tasting experience by matching the appropriate foods to accompany rare expressions.

They wanted a campaign to promote Raasay’s ‘While We Wait’ expression and asked the loft to create something which would tell a compelling story.

SOLUTION

This campaign was about much more than whisky.

The value of Craft Whisky Club is the creation of an entire experience for it’s whisky-loving clientele. We wanted to communicate that experience for ‘While We Wait’ and decided to create an art-directed, set piece image which would include each of the ingredients from the tasting notes of this rare whisky – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc.

They were all formed like a clock with a meticulous attention to detail, the lighting was designed to shine through the glass to create a shadow and each of these different cues were all created to mimic the sundial image used on the label and create a true representation of the final whisky expression.

RESULT

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group produce high-quality and ethically-sourced leather with facilities throughout Scotland. The organisation’s made efforts to improve the sustainability of their facilities and practices. This has resulted in one of the world’s lowest carbon footprints for leather production. We were delighted to be given the opportunity to showcase these achievements in their 2016 Sustainability Report. We were asked to create a document representing a clear step forward in terms of impactful communications.

SOLUTION

A joint decision was made to significantly feature storytelling infographics and art-directed photography for the project. For the infographics, these were captured with beautiful, simple and easy-to-understand visuals showcasing information such as a reduction of CO2 from 10kg/m2 to 2 kg/m2, etc. We wanted to give a more personal approach to the report so produced several evocative pictures of the factory with a real focus on the stories of long-standing production staff, some who’d been with the company more than 40 years.

RESULT

The project was a huge success with many aspects of the report being used throughout the year as part of SLG’s general marketing.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

CONSILIUM

BRIEF

Consilium are a Glasgow-based Chartered Accountancy firm which provides a client-focused service for Scottish businesses. We were delighted to be given the opportunity to help them build a new website. They wanted something that emphasised the great people they had within the organisation.

SOLUTION

We really wanted to bring out the personalised and hands-on approach of the Consilium service. Pictures of the team are at the forefront of the site design. We created a suite of art-directed pictures of Consilium partners talking to their clients in their premises. We included high-quality photographs/bios of everybody in the 35-person team including a little personal anecdote to help build rapport. Finally, we came up with the distinctive tagline – ‘Getting To Know The People Behind The Numbers.’

RESULT

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants