ART DIRECTION Archives

AQUALISA, AGENCY SUPPORT

Posted by benbordone

Aqualisa are one of the world’s leading producers of premium showers, founded in 1976 and based in Kent, the company had received private equity backing and was growing rapidly.

Over a period of 2-3 years, we provided extensive support to Aqualisa including with several product packaging designs, brochure designs, campaign support for B2B sales, identity designs, art-directed product photography, pitch deck support, web-support, POS & Trade-show material designs and more.

Many of the projects were carried out against the back of tight deadlines, while several of the solutions were eventually adopted by Aqualisa’s own creative team.

The decision to use ourselves as an overspill creative team was instrumental in helping Aqualisa deal with the rapid delivery of so many different creative projects and reach its ambitious goals.

Testimonial
“Aqualisa has been working with the loft for several years now on a huge range of projects – everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

28
Nov

PMA RECRUITMENT, WEBSITE

Posted by benbordone

BRIEF

PMA Recruitment Services are a Glasgow-based organisation with a specialist focus in recruitment for the construction sector. They were looking to make an impactful introduction with their new brand as they launch their start-up business.

Having already created the company brand identity, we were asked to design and build a new website which looked great, built on the idea of sustainable recruiting and have additional functionality. We were asked to include features such as up-to-date job listings and an application form where candidates could upload their details.

They also wanted their site to showcase the company’s positive approach to mental health.

SOLUTION

As mentioned, creating stable working environments, which support positive mental health in the workplace was important for PMA and something we wanted to get across. We created a suite of art-directed photographs of PMA employees on-site, relaxed and enjoying their work.

These photos formed an important part in the design of the new website. In addition to that, a bespoke application form was created while certain measures such as service lists, Google Reviews and CDNs were used to enhance SEO.

RESULT

The site has been a massive success since launch and we continue to work closely with PMA Recruitment Services.

“The loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services

25
Jul

TRADEPRINT

Posted by benbordone

BRIEF

Tradeprint is a printing tour-de-force with highly sophisticated production facilities spread all over the United Kingdom. The franchise had grown rapidly over several years and were looking for a new campaign.

They were looking to communicate their ability to provide both a high-quality, artisan service combined with the efficiency and reliability of more mainstream suppliers. We were delighted to be given the opportunity to assist..

SOLUTION

The loft wanted to put the expertise of Tradeprint’s print coaches front and centre of the campaign. Seasoned professionals with a real knowledge of both the print processes and the customer themselves. We noted they had an awesome ability to shape their service to the needs of each and every client.

‘The People Behind Print’ was born. We created a series of evocative black and white photographs of the coaches in a range of poses showing the serious and fun sides of their personalities.

Finally, we created an animated visual of the Tradeprint print coaches re-created with their own materials.

RESULT

Everybody was delighted with the results – the final images for both the staff portraits and the images of them on print materials have been used throughout the company’s marketing.

This includes print advertisements, website landing pages, social media and other digital communications. The creation of a video showing the transition of one of the print coaches from serious to funny facial expressions and back again was one of the project highlights.

25
Jul

#GYPSEMINARSERIES

Posted by benbordone

BRIEF

THE LOFT’s founder Benedetto is passionate about personal development. While sitting as a committee member for Glasgow Young Professionals (GYP,) he and the team had the idea of organising a collection of seminars featuring some of the Scotland’s most interesting thought-leaders and business stars.

The events would be free, made available to the entire membership and would be called the #GYPSeminarSeries

SOLUTION

THE LOFT played a huge part in the organisation of these events and were delighted to work with a series of outstanding speakers including Russell Wardrop, Alan Meldrum, Charlie Burton and one of Scotland’s leading entrepreneurs/philanthropists – Iain MacRitchie.

Naturally, we were also responsible for the marketing of these events and created a series of effective social media campaigns. These included creative, art-directed photographs of each of the speakers.

MacRoberts Solicitors, SocietyM and The Clydesdale Bank in Glasgow (with their stunning St Vincent Street space) all kindly provided venues.

RESULT

The seminars were a huge success, particularly the Clydesdale Bank events. The mini social media campaigns and the striking imagery played a real part too.

The speakers themselves benefited from being part of the process, with some of the ideas and themes used in the campaigns being adopted by their own organisations as part of their marketing communications.

25
Jul

CRAFT WHISKY CLUB

Posted by benbordone

BRIEF

Craft Whisky Club sources and delivers rare whiskies to enthusiasts across the globe. Their online subscription service encourages a much richer whisky tasting experience, which includes accompanying various cheeses, fruits and certain foodstuffs with rare whisky expressions.

The organisation was looking for a campaign to promote Raasay’s ‘While We Wait’ and asked that it tell a compelling story about the whisky and tasting experience. We were naturally delighted to be given the opportunity to assist.

SOLUTION

We ensured that the campaign was about much more than whisky. We decided to create an art-directed, set piece image mimicking the sundial image used on the label.

The many ingredients from the tasting notes – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc were all geometrically formed in a circle like a clock.

There was a meticulous attention to detail with the lighting designed to shine through the glass creating a shadow, giving a true representation of the final whisky expression and also the sundial concept.

RESULT

A tremendous result for all involved…

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results, I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club

04
Apr

SCOTTISH LEATHER GROUP

Posted by benbordone

BRIEF

Scottish Leather Group are one of Europe’s leading leather producers, they’ve made significant investments over many years to improve the sustainability of their organisation and have a wide range of achievements. These include one of the lowest carbon footprints for leather production globally.

The organisation was looking to tell their story in a stronger way and we were delighted be asked to produce their Annual Sustainability Report. We were asked that the report make a real step forward visually and that it include story-telling infographics.

SOLUTION

As requested, infographics were used to beautifully showcase the company’s more impressive results – a reduction in C0² emissions, reduced water waste and a more efficient use of resources.

We produced beautiful art-directed photography of the factory and worked closely with the entire team at Scottish Leather Group to include interviews of various staff members, giving a more personal approach to the overall report.

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and much of the content created was shared on social media as additional campaigns.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

14
Apr

CONSILIUM

Posted by benbordone

BRIEF

Consilium Chartered Accountants was founded to provide a truly client-focused service for Scottish businesses in and around the central-belt.

They were looking for a new website to showcase the quality and personalised nature of their service. We were delighted to be given the opportunity to assist.

SOLUTION

We wanted to get under the skin of Consilium and learn more about their people to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper long-term relationships with clients and a desire to understand their businesses.

We built on a theme of ‘getting to know the people behind the numbers’ and brought this to life with the tagline on the home-page of the website, the art-directed photography of the partners in-situ and including each member of their team on the website.

RESULT

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants

14
Apr

MURPHY WEALTH

Posted by benbordone

BRIEF

Murphy Wealth are a rapidly growing Wealth Management firm founded in Ayr, Scotland. To coincide with their 35th Anniversary and impending move to Glasgow, they commissioned us to build an entirely new brand and website.

The main objectives were to increase the perceived value of the wealth management brand, build strategic partnerships with major Scottish legal firms and naturally to attract more clients.

SOLUTION

We worked closely with Murphy Wealth to create a brand strategy and then a wide range of communications.

Transparency was seen as the most authentic and obvious theme for a new brand and was used throughout the entire process, it inspired the logo, icons and all areas of art direction.

We also created an eye-catching website, built on a content management system, which was fully responsive, and compatible with smartphones, tablets and desktops.

One of the most significant objectives was the firm’s intention to showcase the value of their personalised wealth management service which was achieved with the creation of ‘Process’ documents. We listed 36 individual sub-processes in the wealth management service, each of which helps to inform clients of the value of their work.

RESULT

The results of this project are clear for everybody to see, a much more sophisticated wealth management brand, a huge step forward in the company’s digital presence and the reaching of all of the company’s main objectives pre-project.

We were delighted to be subsequently awarded the design and build of the website for their sister company – Murphy Insurance.

Category: ART DIRECTION

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