BRIEF

Craft Whisky Club sources and delivers rare whiskies to enthusiasts across the globe. Their online subscription service encourages a much richer whisky tasting experience, which includes accompanying various cheeses, fruits and certain foodstuffs with rare whisky expressions.

The organisation was looking for a campaign to promote Raasay’s ‘While We Wait’ and asked that it tell a compelling story about the whisky and tasting experience. We were naturally delighted to be given the opportunity to assist.

SOLUTION

We ensured that the campaign was about much more than whisky. We decided to create an art-directed, set piece image mimicking the sundial image used on the label.

The many ingredients from the tasting notes – peppers, liquorice, dried fruit, creamy blue cheese, cherries, brambles, grain and salt, etc were all geometrically formed in a circle like a clock.

There was a meticulous attention to detail with the lighting designed to shine through the glass creating a shadow, giving a true representation of the final whisky expression and also the sundial concept.

RESULT

A tremendous result for all involved…

“The process we went through to derive the While We Wait concept art was very enjoyable indeed. The invite to attend at the inception and final stages made me really feel a part of the process and collaborating with the loft team on the details of materials, shadow and final photography made me really feel my needs were catered for. Every time I look at the results, I feel a real attachment and pride.”

David Nicol, Founder of The Craft Whisky Club