Aqualisa, Quick-Response Team


Aqualisa are one of the world’s leading manufacturers of high-quality showers. The company had received private-equity funding and was growing rapidly, they were looking for a better way to manage their creative resources during an ambitious schedule of new product launches and overall brand and marketing upgrades. The decision to use THE LOFT as an overspill creative team, an organisation that was also growing quickly, was instrumental in dealing with the rapid delivery of many different creative projects to high brand standards, managing company cashflow and allowing the organisation to reach its ambitious goals.

Over a period of 2-3 years, THE LOFT provided extensive support including several product packaging designs for new models, brochure designs/campaign support for their B2B work, identity designs, art-directed product photography, pitch deck support, web-support, POS & Trade-show material designs, etc. Many of the projects were carried out against the back of tight deadlines while several of the solutions produced within THE LOFT studio were adopted by Aqualisa’s own creative team.

“Aqualisa has been working with the loft for several years now on a huge range of projects – everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa