Tradeprint is a company which provides artisan print services throughout the UK. They stand out in the marketplace with their outstanding digital presence. The organisation was looking for new ways to build a national presence and get across what they do to B2B clients (predominantly other printers.)

We worked very closely with Tradeprint to create a series of campaigns featuring their world-class print coaches. ’The People Behind The Print’ integrated campaign featured advertisements in trade-focussed publications and a range of digital/motion communications.

The results from the campaign were outstanding with the different communications helping Tradeprint increase their B2B sales, generate greater awareness with existing artisan printers while building good will with those within the company.

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