In mid-2014, BenRiach, a Speyside distiller of Scotch whisky were looking to re-design their 10-Year-Old Single Malt. A significant project for the company and one they entrusted to the loft team. The design was to be bold, premium and establish a new visual identity for the brand in-line with the company’s anniversary. The project was a huge success and the loft has continued to work with BenRiach.
In addition to the BenRiach 10Yr, other projects have included the ‘Cask Strength’ where we communicated the strength of the liquor in an exploding cask, the innovative ‘Quarter Cask’ with its distinctive green packaging and most recently the ‘Triple Distilled’ which pushes the limits of what is possible with print packaging.
Each and every design bolder and more adventurous, in-line with a company that has been acquired by Brown-Forman. There have been other designs too and some awaiting release. We have loved every minute in bringing each of these wonderful expressions to life and onto the shelves while also providing marking support to the wider organisation.
“The BenRiach 10-Years-Old is a key launch for us, as it marks a significant milestone; it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”
Nicol Van Rijbroek, Marketing Manager for BenRiach
“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand & the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”
Louise Seaward, Global Innovation Manager for Brown-Forman