Glasgow Chamber of Commerce WeeG


The Glasgow Chamber of Commerce represents businesses throughout the city. As long-term members, we were thrilled to be approached by Richard Muir, their Deputy CEO, to come up with a new identity. Richard knew exactly what he was looking for – he wanted to create a ‘G’ for Glasgow which would feature representations of many of the city’s landmarks.


Having such a clear brief was an exceptional help, however we wanted to go further to make this identity ‘truly Glasgow.’ We quickly started with all of the famous landmarks of Glasgow – Kevingrove, Finnieston Crayne, Glasgow University, The Duke Of Wellington Statue, etc. However, we mixed these landmarks with classic Glasgow characteristic such as laughter, music, even the famous Glasgow weather. We produced a range of identities based on the Chamber brand colours including animated versions.


The Glasgow WeeG (Weegie is a classic local term to describe Glaswegians,) has been an incredible success – it is widely loved by everybody at the Chamber of Commerce, wider city and beyond.

“I’ve known Benedetto and the loft for the best part of 10 years and they positively brim with innovation, attention to detail and enthusiasm. They have a rare ability to turn creative outputs around very quickly and effectively. They intuitively understands us as clients and have been instrumental in creating one of our key identities and some vital member communications.”

Richard Muir, Deputy CEO of Glasgow Chamber Of Commerce