Atlas Hotels is an award-winning company which owns and operates over 40 different branded hotels in the UK with properties in Scotland, England and Wales. Formerly known as Somerston Hotels, they have a reputation for excellence in their sector and are focused on delivering a fantastic guest experience for their customers at each of their locations.

They were looking to create a corporate, but contemporary, brand identity alongside their staff, who they proudly seen as a key part in creating memorable guest experiences.


Our ideas stemmed from getting to know the team at Atlas. Each of the different staff members had character, personality and individuality. We saw bringing that to life with the final brand as crucial.

We also found that Atlas Hotels believe in empowering and building teams to deliver personable, characterful and quality service. It was this togetherness, passion for the team and driving the business forward-as-one, which evoked in us the image of a colourful shoal of fish which travels rapidly in the water.

All unique in their own way, all swimming together and always in the same direction.


Atlas were delighted with the new brand identity which was presented at a special launch to much acclaim and we’re more than a little pleased with the final outcome ourselves.

“From our very first discussions, Benedetto and his team really understood what we wanted to achieve and approached the project with creativity, enthusiasm and professionalism. Despite a tight deadline, they delivered a first rate corporate identity which has been whole-heartedly embraced by our organisation and which represents our corporate culture.”

Lesley-Ann Cardow, Group Marketing Manager of Atlas Hotels