Atlas Hotels is an award-winning hotel operator, with properties in Scotland, England and Wales. Formerly known as Somerston Hotels, they have a team renowned for delivering a fantastic guest experience. They were looking to create a corporate, but contemporary, brand identity to mark changes in the organisation’s including their new name.


We got to know the people at Atlas and found that each of the different staff members had personality, individuality and a real desire to help. We also saw a togetherness and a desire to drive the business forward, as ideas that could be built on.

Each of these concepts were explored before deciding to use the image of a colourful shoal of fish, traveling rapidly in the water. All unique in their own way, all swimming together and crucially always in the same direction.


Atlas were delighted with the new brand identity which was presented at a special launch to much acclaim. We were more than a little pleased with the final outcome ourselves.

“From our very first discussions, Benedetto and his team really understood what we wanted to achieve and approached the project with creativity, enthusiasm and professionalism. Despite a tight deadline, they delivered a first rate corporate identity which has been whole-heartedly embraced by our organisation and which represents our corporate culture.”

Lesley-Ann Cardow, Group Marketing Manager of Atlas Hotels