Silver Birch Interiors


We were delighted to be given the opportunity to work with Silver Birch Interiors to help them design and build a new company website. Silver Birch Interiors, founded by Alan MacGregor in 2014, is one of Scotland’s leading Kitchen suppliers and fitters with an incredible portfolio of work.

The organisation had invested significantly in their stunning Hamilton showroom which also featured a number of beautiful kitchens including one particularly innovative example with a wall rendering of Glasgow University.

We were to build a site which showcased their awesome portfolio, the high-quality brands they work with and exceptional client service.


We were incredibly fortunate to have access to the stunning Silver Birch kitchen portfolio which had a wide range of different kitchen styles and finishes – Horne, Cassidy, Marshall, Paterson.

We made a decision early on that the new site would go above and beyond to show these kitchens off to their best effect so we ensured that the site would showcase the images as impactfully as possible, we stripped out the use of traditional text headers and therefore opaque layers – each of which helping to provide a beautiful presentation of the kitchen.

We prepared a suite of beautiful case-study pages showcasing these kitchens from a range of angles. In addition to this, we brought the showroom to life by creating a Google Walk-through of the showroom which you can access from the site.

Finally, we reduced page-loading times by using a Content Delivery Network (CDN) which has been essential with so many high-quality (but heavy) images on the site.


We are delighted with the final result of the site – like the beautiful photography of the kitchens. We believe the results speak for themselves. There has been a significant increase in website enquires since the new site was published and it is playing an important part in the growth of the business.

I contacted the loft to design and build a new website for our business. I can’t recommended them highly enough, Benedetto was great to work with from the beginning with his creativity. He had given us multiple options and the design & Layout really focusing on our brand and how the site would represent us correctly as well and delivering the site to the timescales agreed and at a reasonable cost. His aftersales has also been first class, he has been involved in minor tweaks and changes we have been making as time progress which has never been a bother and delivered in a timely manner.

Alan MacGregor, Managing Director of Silver Birch Interiors