The summer of 2014 was a significant time for Glasgow – the city was celebrating the hosting of the Commonwealth Games, the Scottish Independence Referendum was a very live topic in the background and most significantly it was going through a period of economic success – a success that was mirrored by the Glasgow Chamber of Commerce.
We were delighted to be asked to create an infographic that would provide an ‘at-a-glance summary’ of both success stories which would be featured as a centrepiece in ‘The Glasgow Business Magazine.’
We decided to create a visually striking piece of work that would entice a reader to want to learn more. An infographic was made up of skyscraper buildings, with a tagline of ‘Glasgow on the Rise’ to show the growth of the city. Key statistics such as 4,250 people attending Chambers events, a 30% increase in mid-size company memberships and a 15% increase in Premium Partners were all highlighted to showcase individual success stories.
Great efforts were made to ensure that there was an appropriate balance between visual drama and important information being communicated to the reader.
“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”
Richard Muir, Deputy Chief Executive of The Glasgow Chambers of Commerce