The Serious and Organised Crime Exchange (SOCEX) is a forum which connects the law-enforcement community, giving them an opportunity to meet and discuss the most important issues of the day. The loft had helped to create the initial brand and we were delighted to be given the opportunity to work with the organisers for the 3rd year in a row for the design of the 2017 brochure.
We were asked to be bold in bringing the main theme of the conference to life – harm and impact on communities – whilst building on the SOCEX visual identity.
Previous brochures had made use of a network graphic to connect the different people in the brochure and this was carried on for 2017, we complimented this with vivid photographs for the page backdrops – each bringing the different conference themes to life.
We made widespread use of a hooded figure to symbolise the effect crime has on communities which was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender.
The brochure was incredibly well-received by both the client and also the delegates of the conference. The loft has continued to work with the organisers of SOCEX.
“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”
Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX