SOCEX (The Serious & Organised Crime Exchange) is a national forum connecting the law-enforcement community and giving them an opportunity to discuss the issues of the day. The loft had produced all brand communications since the event was launched and we were given the opportunity to produce the 2017 brochure & event marketing. We were asked to be bold in bringing the conference theme to life ‘harm and impact on communities,’ while building on the existing SOCEX identity.
We wanted to ensure that the main theme was brought to life in the most dramatic way possible. We made wide use of a faceless ‘hooded figure’ (particularly helpful to avoid the risk of stereotyping race or gender.) Vivid images were selected and modified to create dramatic page backdrops and the traditional SOCEX network graphic was updated to symbolise the connecting of the law-enforcement community.
The brochure was incredibly well-received by the client and the delegates of the conference.
“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”
Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX