BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a highly influential national forum aimed at connecting the various strands of the law-enforcement community. The national conference gives them an opportunity to meet and discuss the issues of the day.

THE LOFT had helped to create the initial brand and were delighted to work with the event-organisers for the 3rd year in a row for the design of the 2017 conference brochure and communications. We were asked to be bold in bringing the main themes of the event to life, ‘harm and impact on communities,’ whilst building on the existing SOCEX visual identity.

SOLUTION

Previous brochures had made use of a network graphic and this was carried on for the third year in a row. We complimented this visual system with vivid page backdrops, each bringing different aspects of the conference themes to life.

We made widespread use of a hooded figure to symbolise the effect crime has on communities. This was particularly helpful to the event organisers in avoiding the risk of stereotyping race or gender.

RESULT

The main conference brochure, alongside the other communications produced. were all incredibly well-received by both the client and also the delegates of the conference.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two-day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX