Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing call-centre support, customer journey mapping, dealer-training and a whole host of other customer-centric services.

They were looking for a new website to help prospective and existing clients learn more about what they can do to assist them, the additional value of composite services and the bespoke approach they use for different projects.


The presentation of Percepta’s many different services was key, we firstly categorised and presented them as different suites. We then created a beautiful and visually eye-catching icon design for each individual offering. The stunning composite graphics were exceptional for presenting combination services while the imagery selected for the rest of the site was designed to be strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial. So we commissioned a series of detailed case studies, that would demonstrate the ‘frictionless customer service’ championed by the organisation. We also ensured that these were presented in the most user-friendly way possible with the design of a custom digital library.


Percepta recognised the new website as a huge step forward in terms of functionality, user friendliness and visual impact. They were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta