BRIEF

Percepta is a US-based customer experience company operating worldwide, with over 4400 experts working in over 56 countries, they work mainly in the automotive sector providing call-centre support, customer journey mapping, dealer-training and a host of other customer-experience services.

They were looking for a new website which was visually a strong step forward, would help prospective/existing clients learn more about what they can offer, showcase the additional value of composite services and the bespoke approach they would utilise for different projects.

SOLUTION

For the presentation of Percepta’s many different services, we firstly categorised and presented them as different suites. We then created a beautiful and visually eye-catching icon design for each individual offering.

The stunning composite graphics were exceptional for presenting integrated service offerings while the imagery selected for the rest of the site was designed to be strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial. We commissioned a series of detailed case studies, that would demonstrate the ‘frictionless customer service’ championed by the organisation.

We also ensured that these were presented in the most user-friendly way possible with the design of a customised digital library.

Percepta wanted the new website to be a huge step forward in terms of functionality, user friendliness and visual impact which were all taken care off as part of the process.

RESULT

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta 

“We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

Alan Meldrum, Percepta Global Vice President of Marketing, Sales and Client Services