Percepta is a customer experience company with offices all over the world. They work predominantly in the automotive sector and although the majority of its activities are call-centre based, the company wanted to show that the company does so much more.

Percepta were looking for a new website to help prospective clients learn more about their different service offerings, the value-add of composite services and their bespoke approach.

Features such as effective website responsiveness, presentation of case-studies and on-site translation were all critical parts to the success of the project.


The presentation of Percepta’s services was key. We had to understand and categorise the different offerings before creating a beautiful and visually eye catching graphical suite for each of the different lines.

Stunning composite graphics were produced for combined services and the imagery selected for the rest of the site is strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial so we commissioned a series of detailed case studies that would demonstrate the ‘frictionless customer service’ offered by the organisation.


Percepta recognised the new website as a huge step forward visually, in terms of user friendliness and were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”

Lindsay Morrison, Global Marketing Manager of Percepta