THE LEVEN CAR COMPANY

IDENTITY DESIGN
BRIEF

The Leven Car Company is a luxury car retailer specialising in the sales and servicing of high-performance vehicles. The organisation, founded by Hugh and Chris McMahon, were looking to re-define the idea of ‘customer-experience’ in their sector. Aston Martin and Rolls Royce were the first two franchises adopted by the new company and we were asked to create an identity which ‘would sit comfortably alongside two of the finest automotive brands in the world without looking out of place.’

SOLUTION

We wanted to create a mark that had real meaning – something special. We looked beyond automotive themes to concentrate on the human aspect of the business and service itself. The selected logo idea was a silhouette of several human heads linked together in an infinity loop. A concept which came from Chinese whispers, a simple idea that if you look after one person, they will tell another. The logo was created alongside a powerful brand statement. ‘The Leven Car Company provides an experience of service that is moulded around the customer, lives long in the memory and is without limits.’ Both were used in many of the company’s brand and marketing communications – most notably with the beautiful business cards manufactured by Glasgow Press.

RESULT

“The loft created a brand identity for The Leven Car Company, one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top quality design culminating in a brand that sits alongside two of the world’s finest – Aston Martin and Rolls Royce – without looking out of place”

Chris McMahon, Managing Director of The Leven Car Company