THE LEVEN CAR COMPANY

IDENTITY DESIGN
BRIEF

The Leven Car Company is a Scottish-based luxury car franchise which specialises in the sales and servicing of high-performance vehicles. The organisation was founded by Hugh and Chris McMahon who had owned, operated and eventually sold The Lomond Audi Group, now known as Lookers Audi.

Aston Martin and Rolls Royce were the first two brands to be adopted by the new company and we were asked to create an identity which ‘would sit comfortably alongside two of the finest automotive brands in the world without looking out of place.’

SOLUTION

Both the founders, the teams for Aston Martin and Rolls Royce all contributed thoughts which were quickly summarised with a new brand statement ‘The Leven Car Company provides an experience of service that is moulded around its customer, lives long in the memory and is without limits.’

The next step was to find creative ways to bring these words to life. In addition to automotive themes, we looked at more abstract ideas involving people and service, eventually settling for Chinese whispers, a simple idea that if you look after one person, they will tell another. This lovely and befitting story was taken and developed into a mark which featured a range of silhouettes fading outwards and tied together in an infinity loop.

RESULT

“The loft created a brand identity for The Leven Car Company, one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top quality design culminating in a brand that sits alongside two of the world’s finest – Aston Martin and Rolls Royce – without looking out of place”

Chris McMahon, Managing Director of The Leven Car Company